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Deputy Athletics Director for Public Relations and Content Strategy

San Jose State University
California, United States
Salary Not Specified
Start date
Jul 26, 2021

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Position Type
Faculty Positions, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Student Affairs, Athletics
Employment Type
Full Time
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Job Summary

The Deputy Athletic Director for Public Relations and Content Strategy will serve as a key member of the Athletics Department Executive Staff and the Chief Communications and Marketing Officer for the Department of Athletics.

The Deputy Athletics Director for Public Relations and Content Strategy will lead all facets of department strategy for digital platforms, broad creative video and design initiatives for strategic communication with the goal of elevating the Department’s brand. The incumbent will also be responsible for the building of a first-class broadcasting team for the Department including effective production of San Jose State Athletics games/events, building relationships with traditional and non-traditional media outlets to advance the brand and exposure of San Jose State Athletics teams. Additionally, the incumbent will drive community relations, social media content, and marketing for the purpose of increasing brand exposure, generating revenue, and increasing attendance for San Jose State Athletics. The incumbent will serve as lead for the Marketing team and efforts to promote the brand, increase licensing revenues, as well as drive effective and cutting-edge communications strategies for the Department of Athletics.

Key Responsibilities

  • Public Relations
  • Broadcasting
  • Marketing
  • Sports Supervision

Knowledge, Skills & Abilities

  • Strong working knowledge and experience in public relations, digital broadcasting and production of athletics events.
  • Strong verbal communication skills. Must possess excellent customer service and public relations skills.
  • Ability to learn and apply NCAA, MW and SJSU rules and regulations related to outside interest groups.
  • Working knowledge of and ability to apply techniques, practices and principle related to communications in the media relations areas.
  • Demonstrated ability to process sensitive information and communicate effectively with various and diverse publics using the appropriate communication tools.
  • Identify appropriate communication vehicles for appropriate athletics messages.
  • Working knowledge of sports software statistical programs created by StatCrew, GolfStat, Hy Tek and comparable companies.
  • Ability to analyze budgetary data, conduct preliminary analyses, and make accurate projections using business mathematics and basic statistical techniques; ability to develop and design databases and create related reports.
  • Knowledge of copyright and applicable laws pertaining to the media, publications and public relations.
  • General knowledge of standard office technology and systems, and software applications such as: Photoshop, Graphic Design, Video Production and video editing platforms, word processing, spreadsheet, FileMaker Pro and database management.
  • Ability to work nights and weekends.

Required Qualifications

  • A bachelor's degree in related field
  • 5+ years of progressively responsible full-time work experience in related field

Preferred Qualifications

  • Master’s degree in related field
  • 10+ years’ experience in a college or university athletics public relations/broadcasting role or equivalent
  • Experience with multimedia rights, content development, video and website production and vsports statistical software program


Classification: Administrator III
Hiring Range: Commensurate with experience

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

  • Resume
  • Letter of Interest

All applicants must apply within the specified application period: July 26, 2021 through August 1, 2021 . This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.

Contact Information

University Personnel

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.


All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).

Advertised: July 26, 2021 (9:00 AM) Pacific Daylight Time
Applications close:

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