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Assistant Director of Annual Giving

University of North Carolina at Asheville
North Carolina, United States
Salary Not specified
Start date
Jul 28, 2021

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Position Type
Faculty Positions, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Development & Advancement, Alumni Affairs
Employment Level
Employment Type
Full Time
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UNC Asheville is the University of North Carolina System's designated public liberal arts and sciences university. Originally founded in 1927 as a two-year junior college, the University has been a cornerstone in the Asheville community for nearly a century.  The Assistant Director of Annual Giving drives fundraising success by developing and implementing multichannel cultivation and solicitation strategies for donors who give gifts up to $25,000 per year. The position will carry a portfolio of leadership annual donors, engaging them digitally and through other media to inspire them to give and advocate for others to give. It is essential for the position to drive growth of the annual fund (beyond the current level of ~$2 million) as the University undertakes a comprehensive fundraising campaign. The Assistant Director will conceive, design, and implement various fundraising campaigns that speak to the philanthropic interests of specific donor segments and that motivate individuals to make regular annual donations. This work will happen in close collaboration with the alumni/friend engagement team to ensure that the University inspires engaged alumni and friends to donate. This position also works closely with donor relations to ensure all annual fund donors are appropriately acknowledged for their giving and understand the impact of their giving.   The Assistant Director plays key roles in all aspects of annual fundraising, including direct mail, email solicitation, social media solicitation, deploying give-to-get incentives, video production, developing giving forms, developing graphics, and making website updates. Key to success in the role will be the recruitment and mobilization of volunteer advocates who will engage their networks and encourage giving. Additionally, the position works in close collaboration with the many departments within Advancement and across campus, including advancement services, the alumni/friend engagement team, donor relations, athletics, communication & marketing, academic departments, and others. 
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