Deputy VP, Communications & Mason Media

George Mason University
Virginia, United States
Salary Not specified
Closing date
Sep 24, 2021

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Position Type
Faculty Positions, Communications, Digital Media, Other Communications
Employment Level
Tenured/Tenured Track
Employment Type
Full Time

Job Details

Deputy VP, Communications & Mason Media

The George Mason University, Office of Communications and Marketing, invites applications for the Deputy VP, Communications & Mason Media position. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.

Purpose of the Position:

The Deputy Vice President for Communications and Mason Media serves as the team leader for the Office of Communications and Marketing’s internal and external communications, digital strategy, and Mason Media teams, and as the No. 2 leader to the Vice President of Strategic Communications/Chief Marketing Officer (CMO).The Deputy VP develops and executes Mason communication strategies that support the institution’s strategic initiatives and advance the communications aspects of Mason’s brand strategies. S/he leads the communications, digital strategy, and Mason media teams and advises the VP of Strategic Communications/CMO, senior university leaders, and leaders across the university on communications strategy and best practices. The position leads three integrated communications teams: internal communications, media relations, and content development. This position will provide strategic direction, sound decision making, and steady people management over these functions; manage effectively up to the Deputy Vice President of Communications and Mason Media; and across to other team leaders throughout Communications and Marketing. This position serves as lead crisis-/issues-management spokesperson for times of emergency and crisis. To that end, at the direction of the Vice President and Deputy Vice President, this position executes timely, accurate, and impactful emergency communications operations. This position is also responsible for developing and executing on a communications strategy for the University that is integrated into a larger Marketing and Communications brand strategy, which in turn is part of an overall university strategy. This position manages multiple channels that share content, including the George newsletter, the Mason Newsroom (online), University Information websites, media outreach, and designated social media accounts. This position will lead a team of professionals representing deep skills sets from magazine editing, writing, social media, public relations, speechwriting, media relations and community engagement.


Communications Strategy Development – Lead development and execution of Mason’s institutional communications strategy, goals, and objectives; align messages across colleges and units; act as consultant to other Mason departments seeking to build internal and external communication plans and capabilities; develop and manage tools to distribute resources to stakeholders across the university and partners in the community. Mason Original Content – Oversee production of strategically-driven content that includes written and multimedia digital content for the University’s many web properties, social media, and other media channels; written content for the President’s Office as needed; support for academic and non-academic units as resources allow; and publications that advance the university’s mission, both internally and externally, including The George e-newsletter, special research reports, and science journalism. Digital Strategy – Direct the digital strategy team to offer best-in-class digital properties to represent the University, including many of its websites, social media channels, and other digital properties that cultivate vibrant, engaged, and supportive are cultivated to support Mason in fulfilling its mission. Stakeholder Communications – Direct teams for internal communications and external communications, including robust media relations efforts and other stakeholder communications channels. Mason Media – Direct the various Mason media channels, including creating and sourcing engaging programming for GMU-TV, directing editorial content for Spirit Magazine, and guiding production of institutional podcasts including the University President’s podcast, and other media channels that may be created. Crisis Management – Serve as a communications lead for crisis and emergency management, providing counsel and mobilization quickly; act as a primary university spokesperson; be available to work outside of normal business hours during these periods as needed. Team Leadership – Recruit, manage and develop a diverse team of communicator digital strategists, and media managers, operating in an inclusive environment that reflects the diversity of the student body and embodies the principles of anti-racism and inclusive excellence. Create a collaborative, supportive, and developmental environment where members work toward similar outcomes and work collegially across department lines, both within OCM and across the University; create joint accountability for results with campus partners. High-Profile Events – Provide strategic direction and counsel for high-profile events on campus, including visits from U.S. Presidents and Vice-Presidents, Governors, members of Congress, and other elected officials. Other duties, as assigned.

Required Qualifications:

Bachelor’s degree is required, preferably in journalism, communication or marketing; master’s degree preferred, or an equivalent combination of education and experience; 15 years of increasingly challenging experience in a diversified communications and/or marketing environment, preferably within a higher education, including at least 10 years of management experience; Experience in a senior role developing, producing and/or managing video and television content or operations in a television environment; Experience overseeing digital communications channels for a large, matrixed organization, including management of web, social media, email, and/or podcast environments; Experience overseeing magazine editorial content development and publishing; Experience on a professional or personal level in multicultural communications and working in a diverse, inclusive professional environment; Exceptional analytical, strategic, and tactical ability combined with expert relationship management skills and attention to detail; Superb strategy, writing, editing and communications skills; Proven leadership ability and demonstrated success in a complex creative environment or organizational setting; Strong management and mentoring skills and experience coaching and supporting senior leaders as spokespeople.

Special Instructions to Applicants: For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

Equity Statement: George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.


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