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Vice President of Institutional Advancement, Development, Marketing & Communications

Edward Waters University
Florida, United States
Salary Commensurate with experience
Posted date
Jul 26, 2021

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Position Type
Administrative, Business & Administrative Affairs, Chief Business Officers & Vice Presidents, Executive, Other Executive
Employment Level
Employment Type
Full Time
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Institution:            Edward Waters University

Location:               Jacksonville, Florida

Category:               Executive

Posted Date:         July 22, 2021

Application Due:  Open Until Filled

Type:                     Full Time



Edward Waters University (EWU/University) is distinctively the state of Florida’s first independent institution of higher learning as well as Florida’s first institution established for the education of African-Americans.

Founded in 1866, the 154 year-old urban, private, Christian (African Methodist Episcopal – AME), historically black, liberal arts college offers high quality four-year baccalaureate degrees and master’s degrees in seeking to prepare students holistically to advance in a global society through the provision of intellectually stimulating academic programs of study. The university offers a close-knit, collegial, intellectual community that draws students and scholars from around the world. True to its historic mission the university’s academic program provides access and opportunity to a high-quality 21st century higher education consisting of a reinvigorated, practical, and engaged liberal arts curriculum buttressed by an array of comprehensive academic services to support high academic scholarship, achievement, and overall student success.

The university’s liberal arts curriculum is designed to provide students with a program that is rigorous, inclusive, pragmatic, socially relevant and responsible. As such, EWU is an institution of purposeful intention that employs its resources and aligns its practices to provide students with an impactful academic and experiential program of study. The university’s graduates are pioneering leaders, insatiable learners, critical thinkers, and are highly skilled in navigating new environments, integrating knowledge from different sources, and becoming agents for positive change in every sector of our increasingly expanding society and world. In addition, the academic program at EWU embraces and places high value upon inclusivity and diversity and recognizes that students come to the university from a wide ranging and diverse array of backgrounds. The university’s academic program includes five four-year degree programs and a new fully online master’s degree program, and is a recognized leader in Business Administration, Criminal Justice, and Forensic Science and possesses a distinguished accelerated, non-traditional adult degree program.


Under the dynamic and progressive leadership of its President & CEO, Dr. A. Zachary Faison, Jr., EWU seeks a Vice President for Institutional Advancement, Development, Marketing & Communications (VP-IADMC) to serve as the university’s chief advancement/development officer and a leading philanthropic ambassador and voice of the institution.

Reporting to the President, the Vice President for Institutional Advancement, Development, Marketing & Communications will provide the leadership and vision to establish the university’s fundraising and philanthropic function as a model inventive and dynamic fundraising operation.

The Vice President for Institutional Advancement, Development, Marketing, & Communications is the strategic leader responsible for securing external funding for the university. The VP-IADMC develops and implements a comprehensive strategy to increase giving amongst all constituents including alumni, trustees, corporations, foundations, families, and employees. The VP-IADMC also plays a significant role in government relations and board of trustee development initiatives. There are a total staff of eight (including the Vice President) with seven direct reports under the position’s purview.

The VP-IADMC will create a culture of philanthropy that will energize the university’s constituency and stakeholders (both internal and external) and drive the expansion and diversification of the university’s philanthropic support. Guided by the university’s five-year Eminence 2025 strategic plan, and inspired by the dynamic and progressive leadership of its dynamic executive leader, the Vice President for Institutional Advancement, Development, Marketing, & Communications will catalyze and embrace an aggressively ambitious academic, institutional, and capital improvement development agenda. The VP-IADMC  will build upon the university’s existing fundraising success and strategy, build a quality divisional team, develop alumni leaders, attract new leadership donors, and align resources to best meet institutional goals including: engagement of corporate partners; growth of endowment; and complete an assessment for readiness for the prospective establishment and launch of an institutional capital campaign within 12-18 months.

The Vice President for Institutional Advancement, Development, Marketing & Communications should be prepared to address the following opportunities and challenges in consultation with leadership throughout the University


As an immediate priority the VP-IADMC must work to build and develop an experienced and cohesive divisional team through the onboarding of professionals who will give leadership to the following divisional operations, functions, and donor and stakeholder cultivation objectives: Communications and Marketing, Annual Fund, Major and Corporate/Foundation Giving, and Alumni Relations. The VP-IADMC must possess the necessary experience and background to identify and effectively recruit a model divisional team utilizing innovation and strategic leadership as a foundation for establishing a strong operational foundation.



The Board of Trustees is a diverse group of experienced leaders and professionals who are dedicated to EWU and sincerely want to contribute to the well-being and future of the university. Its members are beautifully poised to further their development as a group as well as their communal philanthropic capacity. The VP-IADMC will provide direction and support to the board in terms of training, development, and governance. The VP-IADMC will also support the board’s efforts in cultivating relationships and gifts in the Jacksonville community and beyond.


The VP-IADMC will be tasked with updating existing giving programs and adding new initiatives that reflect programmatic, procedural, and management best practices. The VP-IADMC will look to implement these practices to increase overall giving and also to increase the effectiveness and efficiency of a dedicated and committed team. This will include streamlining processes, policies, and optimizing the use of the division’s data management system, eTapestry (BlackBaud). The VP-IADMC will also use best practices to continue to build the capacity and growth of the IADMC team while setting clear goals and expectations. Working in a collegial and closely knit environment, the VP-IADMC will be a servant leader of the team, a strong mentor, and a builder of shared goodwill.


The VP-IADMC will seek to build strategic partnerships with the city council and county, state, and federal government agencies relevant to the well-being of EWU. This includes engaging with elected officials and staff to understand the potential resources available to institutions of higher education, as well as any public policies or legislation that may impact EWU. The VP-IADMC will collaborate and communicate with other senior leaders of the College to develop strategies for EWU’s continued contributions to the city and beyond and ways to advance initiatives and policies in the best interest of the college.


The VP-IADMC will provide strategic leadership and direction around the goal setting, planning, launching and completion of campaigns as well as post-campaign analytics, reporting, and follow-up.


The VP-IADMC will explore opportunities to expand the annual giving programs and create a structured program for planned giving. Specifically, the VP-IADMC will explore structured giving opportunities for constituency groups including supporters of EWU athletics, families, and employees. For planned giving, the VP-IADMC will develop the infrastructure to support and conduct outreach for future legacy gifts and other philanthropic giving.


The VP-IADMC will collaborate with academic and non-academic units across campus to understand the needs and desires for resources in order to help prioritize and set goals with the president. The VP-IADMC will also work with and train academic and administrative leadership to identify, cultivate, and steward prospective and current donors. With new master planning and strategic planning processes forthcoming, the VP-IADMC will be a major contributor, ensuring the university’s priorities are championed and funded optimally.


EWU has a strong and symbiotic connection to the Jacksonville community. The VP-IADMC will seek to continue to build strategic partnerships within the city – with the city council and with leaders in business, industry, and the nonprofit arena. The VP-IADMC will look to engage other EWU leaders in outreach efforts, developing a cadre of institutional ambassadors.

Lastly, the VP-IADMC will be a visible and engaged member of the Jacksonville community, increasing EWU’s recognition in the area and helping to build a reputation beyond the immediate region.

Essential Job Duties & Responsibilities 


  • Develops the annual Institutional Development Plan that aligns with the University’s Strategic Plan.
  • Develops an annual budget and recommends funding goals linked to University priorities.
  • Plans and directs all fundraising and development activities.
  • Manages the University’s integrated advancement and development departments which include development, alumni relations, marketing and strategic communications, and government affairs.
  • Lead in the orchestration of the university’s cultivation and solicitation of major gifts, prospect research and management, and alumni relations.
  • Focuses on the continued development of relationships with both potential and existing key donors; develops and executes a partnership strategy to increase the University’s visibility and donor impact.
  • Diversifies the institution’s donor base/pipeline; works intensively and builds a culture of philanthropy throughout the campus and external stake holding community.


Required Qualifications:

An established advancement/development professional with a minimum of seven years of full-time, progressively more responsible leadership/management experience in institutional advancement and/or development. An earned bachelor’s degree, with an advanced degree in an appropriate field strongly preferred. Significant service in building a quantifiably successful advancement team and development program with demonstrated experience in supervising professional staff, including the development of administrative skills and the building of professional support staff competencies, are required.

Other required qualifications include:

  • Demonstrated ability to maintain and foster productive relationships with external stakeholders
  • Demonstrated ability to raise funds from a variety of sources
  • Demonstrated ability to coordinate, attract, and close major gift funding support for a college/university or large non-profit organization
  • Demonstrated knowledge and successful experience in planned giving, donor cultivation, and solicitation
  • Demonstrated senior leadership experience with strategic and budget planning in a complex organization; the ability to define a vision, set goals, and strengthen the institution’s culture of philanthropy
  • Demonstrated ability to be a team player
  • Excellent customer service skills along with a courteous manner


Please submit a letter of interest detailing relevant experience, demonstrable examples of leadership acumen, and related skills along with cv/resume and the names, titles, and contact information for three professional references to complete your application. The email address to send cv/resume, letter of interest, and professional references is

NoteThis job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties and responsibilities required or assigned to an employee in this position.


Application Information


Contact:               Office of Human Resources and Administrative Services at Edward                                  Waters College


Phone:                (904)470-8151


Email Address:


Edward Waters University values Diversity and is an Equal Opportunity Employer.


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