Enrollment Marketing Manager

Employer
Interlochen Center for the Arts
Location
Michigan, United States
Salary
Salary Commensurate with experience
Closing date
Sep 23, 2021

View more

Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time

Job Details

We're artists and educators. Strategists and problem solvers. Providers and caretakers. Optimizers and growth seekers.

We empower artists and art enthusiasts of all ages to live meaningful, creative lives—and we've been doing so for almost a century.

As an Interlochen employee, every position has an impact. You’ll invest in the lives of thousands of emerging artists. You’ll help craft amazing moments that our students will always remember. And you’ll be changed in the process.

We are looking for an Enrollment Marketing Manager to join our Communications and Engagement team. In this role, you will have the following organizational impact: 

  • Oversee and execute recruitment and marketing strategies to realize pipeline, enrollment, and tuition goals for Camp and Academy, while increasing brand awareness among target audiences. 
  • Lead and execute multi-channel marketing campaigns to strengthen and diversify Interlochen’s prospective student pipeline, develop robust inquiry pools, nurture prospective students to apply and help the Interlochen achieve enrollment goals. 
  • Execute content and search engine optimization (SEO) updates to ICA’s websites. Including but not limited to content development implementation, page title, and meta description optimization, image optimization, etc. 
  • Produce effective and engaging marketing copy for a variety of marketing materials; including but not limited to website content, digital and print ads, email, landing pages, brochures, and direct mail.
  • Collaborate with departmental and cross functional partners to develop creative ideas for recruitment and branding that align with institutional objectives and program target goals. 

What you will bring:

  • Bachelor’s degree (preferably in marketing, business, communications, English, journalism,  public relations, or similar program)
  • Minimum five years related professional experience.
  • Proven digital marketing acumen, including reporting/analytics experience, with strong copywriting skills and a keen eye for detail.
  • Knowledge of latest trends and best practices in online marketing and measurement, and track record of success.
  • Experience working in Google Analytics, digital advertising platforms, Photoshop, project management systems, content management systems and CRM

Additional experience that would be helpful in this role:

  • Education or student recruitment marketing experience.
  • Drupal experience

What you will get:

  • Being a part of a mission and community that develops young artists. Interlochen Alumni are distinguished and include 2021 Emmy Award Nominees - Maya Erskine, Sydney James Harcourt, Ashley Park and Our Lady J.
  • Vacation, Sick and Holiday Paid Time Off
  • Medical, Dental, Vision, Voluntary Life, Critical Illness and Flexible Spending Accounts (Medical and Childcare)
  • Employer Paid Life Insurance, Short-Term and Long-Term Disability
  • Discounted Tuition for Academy, Camp and College of Creative Arts
  • Discounted Concert Tickets (This year’s lineup includes Chicago, Harry Connick Jr. & his Band: Time to Play!, Foreigner: The Greatest Hits Tour, Jake Owen, Old Crow Medicine Show with Special Guest Molly Tuttle and Buddy Guy with Robert Randolph & The Family Band)

Location: Main campus is located in Interlochen, MI between Duck and Green Lake. (13 miles away from Traverse City, MI).

Job posting will close on August 20, 2021. 

We hone skills and mold minds. We forge lasting friendships. We provide unity through the universal language of the arts. It’s time to discover Interlochen. Apply today at https://careers.interlochen.org/employment-opportunities

About Us:

A global destination for artists and arts enthusiasts, Interlochen Center for the Arts nurtures creativity through six dynamic platforms: Interlochen Arts Camp, the renowned summer arts program; Interlochen Arts Academy, the nation’s premier fine arts boarding high school; Interlochen Presents, a producer of more than 600 annual performances by internationally celebrated guest artists, Interlochen students, and faculty; Interlochen Public Radio, two listener-supported, 24-hour public radio stations (classical music and news); Interlochen College of Creative Arts, a convener for lifelong learning in the arts; and Interlochen Online the emerging leader in virtual arts education. 

Since 1928, Interlochen’s mission to inspire people worldwide through excellence in the arts and education has produced generations of purposeful creative lives. For more information, visit interlochen.org. Follow Interlochen on Twitter, Instagram, Facebook, and YouTube at @interlochenarts.

Equal Opportunity Employer:

Interlochen Center for the Arts is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, veteran status or any other basis protected by law. This list is not exhaustive and we strive to do more than the law requires.

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