We're artists and educators. Strategists and problem solvers.
Providers and caretakers. Optimizers and growth seekers.
We empower artists and art enthusiasts of all ages to live
meaningful, creative lives—and we've been doing so for almost a
As an Interlochen employee, every position has an impact. You’ll
invest in the lives of thousands of emerging artists. You’ll help
craft amazing moments that our students will always remember. And
you’ll be changed in the process.
We are looking for an Enrollment Marketing Manager to join our
Communications and Engagement team. In this role, you will have the
following organizational impact:
- Oversee and execute recruitment and marketing strategies to
realize pipeline, enrollment, and tuition goals for Camp and
Academy, while increasing brand awareness among target
- Lead and execute multi-channel marketing campaigns to
strengthen and diversify Interlochen’s prospective student
pipeline, develop robust inquiry pools, nurture prospective
students to apply and help the Interlochen achieve enrollment
- Execute content and search engine optimization (SEO) updates to
ICA’s websites. Including but not limited to content development
implementation, page title, and meta description optimization,
image optimization, etc.
- Produce effective and engaging marketing copy for a variety of
marketing materials; including but not limited to website content,
digital and print ads, email, landing pages, brochures, and direct
- Collaborate with departmental and cross functional partners to
develop creative ideas for recruitment and branding that align with
institutional objectives and program target goals.
What you will bring:
- Bachelor’s degree (preferably in marketing, business,
communications, English, journalism, public relations, or
- Minimum five years related professional experience.
- Proven digital marketing acumen, including reporting/analytics
experience, with strong copywriting skills and a keen eye for
- Knowledge of latest trends and best practices in online
marketing and measurement, and track record of success.
- Experience working in Google Analytics, digital advertising
platforms, Photoshop, project management systems, content
management systems and CRM
Additional experience that would be helpful in this role:
- Education or student recruitment marketing experience.
- Drupal experience
What you will get:
- Being a part of a mission and community that develops young
artists. Interlochen Alumni are distinguished and include 2021 Emmy
Award Nominees - Maya Erskine, Sydney James Harcourt, Ashley Park
and Our Lady J.
- Vacation, Sick and Holiday Paid Time Off
- Medical, Dental, Vision, Voluntary Life, Critical Illness and
Flexible Spending Accounts (Medical and Childcare)
- Employer Paid Life Insurance, Short-Term and Long-Term
- Discounted Tuition for Academy, Camp and College of Creative
- Discounted Concert Tickets (This year’s lineup includes
Chicago, Harry Connick Jr. & his Band: Time to Play!,
Foreigner: The Greatest Hits Tour, Jake Owen, Old Crow Medicine
Show with Special Guest Molly Tuttle and Buddy Guy with Robert
Randolph & The Family Band)
Location: Main campus is located in Interlochen, MI between Duck
and Green Lake. (13 miles away from Traverse City, MI).
Job posting will close on August 20, 2021.
We hone skills and mold minds. We forge lasting friendships. We
provide unity through the universal language of the arts. It’s time
to discover Interlochen. Apply today at https://careers.interlochen.org/employment-opportunities
A global destination for artists and arts enthusiasts,
Interlochen Center for the Arts nurtures creativity through six
dynamic platforms: Interlochen Arts Camp, the renowned summer arts
program; Interlochen Arts Academy, the nation’s premier fine arts
boarding high school; Interlochen Presents, a producer of more than
600 annual performances by internationally celebrated guest
artists, Interlochen students, and faculty; Interlochen Public
Radio, two listener-supported, 24-hour public radio stations
(classical music and news); Interlochen College of Creative Arts, a
convener for lifelong learning in the arts; and Interlochen Online
the emerging leader in virtual arts education.
Since 1928, Interlochen’s mission to inspire people worldwide
through excellence in the arts and education has produced
generations of purposeful creative lives. For more information,
visit interlochen.org. Follow Interlochen on Twitter, Instagram,
Facebook, and YouTube at @interlochenarts.
Equal Opportunity Employer:
Interlochen Center for the Arts is an Equal Employment
Opportunity Employer. All qualified candidates will receive
consideration for employment without regard to race, color, sex,
national or ethnic origin, nationality, age, religion, citizenship,
disability, medical condition, sexual orientation, gender identity,
gender presentation, legal or preferred name, marital status,
pregnancy, veteran status or any other basis protected by law. This
list is not exhaustive and we strive to do more than the law