Multimedia Content & Graphics Specialist
Public Affairs/Communications Specialist II
Open Until FilledApply today! Application Screening
Begins: Monday, June 7, 2021.
Priority Screening Date:
Recruitment Status: Apply today! Application Screening
Begins: Monday, June 7, 2021.
Powered by an inspiring Founding Vision
, California State
University, Monterey Bay
(CSUMB) is a mid-sized comprehensive
baccalaureate and masters granting university whose staff and
faculty help transform student lives through a focus on student
success and engagement through project-based learning, service
learning in its regional community, and the promotion of
multicultural and global perspectives on and beyond campus. CSUMB
is both a Minority Serving Institution (MSI) and an Hispanic
Serving Institution (HSI) and has a vibrant, diverse student body
of over 7,600 students.
The university's Strategic Plan
prioritizes inclusive excellence through recruiting and investing
in the development of a diverse body of faculty, staff, and
administrators. CSUMB's sustainability initiative is to be carbon
neutral by 2030. The university's faculty and staff, many of whom
live in the East Campus housing development, appreciate living and
working so close to the shores of the beautiful Monterey Bay. As
one of the 23 campuses in the California State University (CSU)
system, CSUMB offers excellent benefits, including access to below
market rate campus housing and competitive salaries for faculty and
Under the general direction of the Director of Communications &
Marketing, the Multimedia Content & Graphics Specialist serves
as the first point-of-contact for University Communication's
creative team for University Athletics content including design,
layout, photography, videography and publishing projects. The
Specialist creates print and digital publications and collateral,
maintaining visual, design and layout of assets in print and
digital form for a internal campus clients and university marketing
materials. Also, performs a variety of administrative and technical
duties such as assists with brand cohesion activities, maintains
databases and archive of assets, utilizes graphic design skills to
create assets and layout publications, copywriting of content,
editing/proofreading content submitted by others, and coordinates
the content elements of a product.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are
not limited to, the following:
Utilizes graphic design, layout, web design, photography and
videography skills to create content elements and finished products
in print and digital mediums. Creates rich content that blends
on/off line publication with other content to enhance the
reader/user experience and understating of university stories,
messages, and services.
Creates, curates, produces, posts and publishes information
(including written content, graphics design, photos and videos)
that keep the community abreast of current CSUMB news, happenings
and events, that are on brand and message for the University in
order to reach goals and objectives (includes the creation of a mix
of promotional, collateral, advertising, and other materials).
Manages university brand elements and requests for brand
utilization recommends and creates solutions for out-of-brand
materials in print and digital formats. Assists in the maintenance,
documentation, and evolution of the university brand
Creates and distributes marketing content including
invitations, publications, web content and email. Content creation
includes writing copy, editing, correcting and sizing photos, web
objects and editing HTML snippets and tags to fix display issues
and create desired content design. Troubleshoots and corrects web
content display errors, managers navigation structure, reviews
analytics, display and accessibility issues and broken link reports
to correct problems and maximize user experience.
Assigns, tracks and coordinates complex projects for
publication content through production using work-flow processing
tools and project management strategies. Ensures all stakeholders
meet established and agreed-upon deadlines. Oversees publications
project schedules, monitors budgets and anticipates deadlines and
approvals. Revises schedules as needed. Conducts regular status
meetings. Works with job owners to gather and approve content.
Archives finished projects in accordance with records retention
schedules and customary practices. Creates and maintains
Works with print and broadcast media to book advertising and
follow media schedules.
Works with printers and contractors to create finished products
that meet standards.
Performs other job-related duties and special projects as
assigned and performs duties for content creation.
Knowledge, Skills and Abilities:
KNOWLEDGE, SKILLS, AND
Working knowledge of and ability to
apply standard theories, practices, principles and techniques
related to communications in the public affairs, media, marketing,
and/or sports information areas. Thorough knowledge of and ability
to use effectively media outlets including planning media coverage
and media publicity campaigns for the university and events.
Thorough knowledge of web communication techniques, vehicles and
formats. Working knowledge of copyright and other applicable laws
pertaining to publications and the media. Knowledge of interview
techniques and the ability to define and deliver media messages.
Working knowledge of marketing and research techniques and methods.
Working knowledge of applicable software packages.
Strong story development and journalistic
writing skills, as well as advanced editorial skills. Exceptional
interpersonal skills, including strong public speaking, listening
and interpretive skills. Strong writing and editing skills to
quickly produce clear and concise standard documents for internal
and external publication.
to build and manage more sophisticated
media contacts; effectively use web technology to achieve
communication goals; analyze and select pertinent facts and
integrate them into communication vehicles; apply market research
to identify communication needs and target audiences; provide lead
work direction; appropriately handle sensitive and confidential
information. Demonstrated ability to keep abreast of campus events
and subject matter expertise in relation to current events to
identify and capitalize on media opportunities that will promote
the university and increase positive media coverage.
Entry to this classification requires knowledge of the fundamentals
of public affairs and/or media relations, and/or some exposure to
marketing and marketing research. This background normally is
obtained through a college degree, which includes relevant
coursework in the field, and up to two years of related
professional or technical experience. In addition, strong written
and verbal communication skills with a solid foundation in grammar,
spelling, and the composition of various communication vehicles are
essential to initial entry to this classification.
Able to design visual and multimedia elements in a verity of
platforms for both on and off line publication and dissemination.
Advanced knowledge of design principals for print and digital
mediums. Advanced knowledge to capture, edit, adjust, and publish
moving and still images - ability to create final products form
non-linier content acquisition methods.
Strong proofreading skills with a thorough knowledge of leading
style guide manuals. Outstanding time management skills; ability to
coordinate logistics and execute all project details with an
awareness of deadlines and attention to detail. Skills and
flexibility to work cooperatively as a team member in a busy
Experience as a social media and web marketing contributor in a
fast-paced environment. Ability to create and manage marketing and
messaging campaigns around using standard tools, tactics, and
principles. Experience analyzing analytics and making both
quantitative and qualitative assessments. Able to manage a team of
student assistants for content acquisition and creation.
Working knowledge of social media management systems (e.g.
Hootsuite). Working knowledge of image processing (e.g. Lightroom),
graphic design (e.g. Photoshop, Illustrator) and video
post-production (e.g. Premier). Working knowledge of HTML, able to
correct display issues. Working knowledge of web contact management
systems (e.g. Terminal Four). Working knowledge of email marketing
systems (e.g. Salesforce Marketing Cloud).
Proven ability to learn new systems in a fast-paced environment.
Ability to work under the pressure of tight deadlines. Advanced
proficiency with of cloud computing, productivity and collaboration
tools (e.g. Google Apps).
Working knowledge of agency project management software (e.g.
Wrike). Technical fluency with Microsoft Office Professional Suite;
Google G-Suite; Oracle-PeopleSoft/ Common Management System or
equivalent information systems; drives; and internet browsers.
understanding of and commitment to CSUMB’s Founding Vision
Special Conditions of Employment:
SPECIAL CONDITIONS OF EMPLOYMENT
- A background check (including a criminal records check) must be
completed satisfactorily before any candidate can be offered a
position with CSUMB. Failure to satisfactorily complete the
background check may affect the application status of applicants or
continued employment of current employees who apply for this
- The person holding this position is considered a “mandated
reporter” under the California Child Abuse and Neglect Reporting
Act and is required to comply with the requirements set forth in
Order 1083 as a condition of employment.
- This position will have a duty to report to the Campus Title IX
Officer information pertaining to victims of sex discrimination,
sexual harassment, sexual misconduct, dating/domestic violence, and
stalking as required by CSU Executive
- This position has been designated as a sensitive position
- Must possess and maintain a valid license to drive in the State
of California, pass the Defensive Training Class, and be insurable
under the University’s liability coverage.
- May require occasional evenings and/or weekend work.
Office environment with standard equipment and tasks. Position
requires working at a computer and desk for extended periods of
time. Requires travel between campus offices and off-campus
There are components of this job which are deemed essential on
campus. This position will primarily work on the main campus, with
occasional work from home. This position requires working on campus
with students. The health and safety of our students, faculty, and
staff remain our highest priority. In the fall, students, faculty,
staff, and the community can expect that masks will be required and
that the appropriate degree of social distancing will be in place
in all areas based on evolving guidance. Additionally, all
students, faculty, and staff are encouraged to be vaccinated before
coming to campus. All community members who work or attend class on
campus should expect to participate in a random or periodic testing
system. CSUMB will communicate more information about vaccination
requirements and testing protocols when the details become
Compensation and Benefits:
- Type of Appointment: Full-Time, Probationary
- Collective Bargaining Unit: Clerical & Administrative
Support Services (CSUEU)
- Anticipated Campus Hiring Salary: Low to mid
CSU Salary Range
- FLSA Status: Exempt
CSUMB offers a premium benefit package that includes outstanding
vacation, health, dental & vision plans; a fee waiver education
program; membership in the California Public Employees Retirement
System (CalPERS); and 14 paid holidays a year. For more
CSU Benefits R09
. Additionally, University Corporation
at CSU Monterey Bay provides access to affordable campus housing
based on availability, visit: Employee
How to Apply:
To apply, visit https://csumb.peopleadmin.com/postings/6345
For full consideration, applicants must complete the required
online application prior to the priority screen date found at
submissions received after the application screening date will be
reviewed at the discretion of the University. Materials submitted
become the property of CSUMB and will not be returned.
CSUMB is not a sponsoring
agency for staff or management positions.
Reasonable accommodations will be provided for qualified applicants
with disabilities who self-disclose by contacting University
Personnel at (831) 582-3389. For computer/online access you may
visit the Tanimura and Antle Family
). All employees
must be eligible for employment in the U.S.
CSUMB hires only individuals lawfully authorized to work in the
United States and is an E-Verify employer. In compliance with state
and federal crime awareness and campus security legislation,
including The Jeanne Clery Disclosure of Campus Security Policy and
Crime Statistics Act, California Education Code section 67380, and
the Higher Education Opportunity Act (HEOA), the Cal State
University, Monterey Bay Annual Security and Fire Safety Report is
available at: https://csumb.edu/clery
CSUMB is a smoke and tobacco-free campus.
CSUMB is an Equal Opportunity Affirmative Action employer. We
consider qualified applicants for employment without regard to
race, color, religion, national origin, age, gender, gender
identity or expression, sexual orientation, genetic information,
medical condition, pregnancy, marital status, veteran status, or