Director of Graduate Recruiting and Marketing

Employer
Emporia State University
Location
Kansas, United States
Salary
Salary Commensurate with experience
Closing date
Sep 21, 2021

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time

Job Details

The Graduate School at Emporia State University invites applications for the position of Director of Graduate Recruiting and Marketing. The successful candidate will begin October 18, 2021.

Responsibilities

The Director of Graduate Recruiting and Marketing works under the supervision of the Dean of the Graduate School and Distance Education and serves as the primary liaison between the Graduate School and ESU Marketing & Media Relations. Responsibilities include:

  • MARKETING: manage marketing campaigns for the Graduate School, working closely with academic deans and Marketing and Media Relations.
    • Track and analyze available data (through Google and TargetX) to ensure budgeted advertising resources are efficiently and effectively used.
    • Proactively work with each graduate program to identify communication and marketing opportunities.
    • Facilitate the design and production of publications and promotional materials for the Graduate School, including viewbooks, digital and print messaging, and other materials as appropriate.
    • Attend ESU Marketing meetings.
  • COMMUNICATIONS AND PUBLIC RELATIONS: coordinate communications between the Graduate School and internal and external audiences through a variety of formats (e.g., website, social media, newsletters, videos)
    • Coordinate production of regular internal communications with students, faculty/staff, administration, the ESU Foundation, and other internal university audiences.
    • Work with Marketing and Media Relations to assist in the creation of website content, presentations, videos, etc. for use by the Graduate School.
    • Assist the Dean and Department Chairs with various aspects of public relations. For example, student relations, donor/alumni relations, community relations and corporate relations.
  • EVENT PLANNING: help plan, coordinate, promote and provide appropriate follow-up on events across the Graduate School
    • Secure locations, plan logistics and catering for events.
    • Consult with ESU Marketing & Media to arrange photo/video shoots and press releases.
    • Examples of events will include but are not limited to:
      • Graduate Student Orientation
      • Capitol Graduate Research Summit
      • Research and Creativity Day
      • Student Recruitment Fairs

Minimum Qualifications

  • Bachelor’s degree in Marketing, Communication, or related professional experience.
  • Excellent communication (oral and written) and interpersonal communication skills.
  • Strong analytical and critical thinking skills.
  • Ability to work both independently with minimal supervision and collaboratively with a team.
  • Skilled in social and digital media management.
  • A commitment to the mission of the Graduate School.

Preferred Qualifications

  • Experience in public relations, event planning, marketing, and/or communications.
  • Graphic design skills (training and/or experience)

Application

Interested applicants should submit a resumé that includes three professional references and a cover letter detailing training and experience to fulfill responsibilities listed above. Application materials are uploaded at https://bit.ly/370SAFu. A background check and official transcripts will be required prior to hire.

Emporia State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ethnicity, religion, gender, sex, gender identity, gender expression, marital status, parental status, sexual orientation, genetic information, status as an individual with a disability, status as a protected veteran, or any other factors which cannot be considered by law.

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