Job Title: Assistant Vice President of Recruitment
Division: Strategic Enrollment Management
Reports to: VP for Strategic Enrollment Management & Rowan
Reporting to the Vice President of Strategic Enrollment Management
& Rowan Global, the Assistant Vice President of Recruitment
Marketing oversees the planning, execution, and continuous
improvement of recruitment marketing, branding and strategic
enrollment management process in support of university-wide
enrollment goals. The Assistant Vice President works closely with
the Vice President to strategize, plan and execute multi-channel
marketing efforts designed to support recruitment business goals,
priorities and trade-offs.
The Assistant Vice President has a comprehensive understanding of
multi-channel marketing and integrated communications strategies to
optimize reach, constituent engagement, and the attainment of
aggressive student enrollment goals. The Assistant Vice President
contributes in the areas of researching, conceptualizing,
producing, publishing, and measuring effective traditional and
digital marketing and communications and participates in other
recruitment and enrollment activities as assigned. The Assistant
Vice President is analytical, action-oriented, and data-savvy, and
has strong knowledge in marketing analytics as well as enrollment
Works closely with the Vice President of Strategic Enrollment
Management to develop and implement a sophisticated and sustained
multi-channel marketing and communication plan aimed at a number of
internal and external constituents.
Supervises and oversees recruitment marketing staff at Rowan
Meet regularly with division senior leadership as well as
groups external to the division to promote knowledge sharing as
well as to provide briefs on work progress.
Develop a comprehensive marking plan to achieve enrollment
goals for undergraduate admissions.
Strong knowledge and experience in project management
principles and their practical application in business
Experience in integrating social media and other web efforts
into the broader communication plan for the University.
Develop and implement a comprehensive, multi-channel marketing
Oversees annual communication planning, analyzes and reports on
relevant data, and makes adjustments and recommendations
Continues to expand and enhance the Office’s social media
reach; employs new and creative tactics for engaging with our
prospective student population and their influencers.
Serves as the office’s liaison to the Office of University
Experience in developing content strategy, with a content team,
aligned with short-term and long-term marketing targets.
Experience in the development of strategies and objectives for
building and executing year-round brand engagement through
partnerships, social media, web presence, and other marketing
Strong background in statistics, statistical modeling, and
implementing statistical analysis into day-to-day business
Establishes, maintains, and builds upon relationships with
internal (Deans, department chairs, campus partners, etc.) and
external stakeholders (parents, guidance counselors, etc.) in
support of our enrollment goals.
Performs data-driven analyses of all aspects of recruitment and
prospective student and influencer interactions, providing
recommendations for improvement.
Integrate new and emerging technologies into the business
practices of recruitment marketing.
Utilizes established and new tools for analytics and
determining return on investment associated with digital and
traditional marketing and communications and creates reports for
further review and action.
Coach, mentor, and develop staff, including overseeing new
employee onboarding and providing career development planning and
Empower employees to take responsibility for their jobs and
goals. Delegate responsibility and expect accountability and
Foster a spirit of teamwork and unity among department members
that allows for disagreement over ideas, conflict and expeditious
conflict resolution, and the appreciation of diversity as well as
cohesiveness, support, and working effectively together to enable
each employee and the department to succeed.
Performs other duties as assigned.
- At least two (2) years of direct supervisory experience with
- At least two (2) years of direct experience developing and
managing multi-channel marketing and communication plan, including,
but not limited to managing a multi-subdomain web presence
- Masters in related field (Applicants who do not possess the
required education may substitute experience on a year for year
- Ability to work in diverse settings
- Excellent communication skills
- Ability to think independently
- Staff supervision and development experience
- Data management and data analysis experience.
- Strong collaboration skills
- Experience in revenue focused marketing.
- Demonstrated experience managing large scale projects.
- Knowledge of Banner and Slate.
- Applicant review will begin immediately. However, all completed
internal applications electronically submitted on or before the
deadline will receive full consideration.