Assistant Vice President of Recruitment Marketing
- Employer
- Rowan University
- Location
- New Jersey, United States
- Salary
- Salary Not Specified
- Date posted
- Jul 20, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Chief Business Officers & Vice Presidents, Student Affairs, Admissions, Enrollment, Retention & Registrar, Chief Student Affairs Officers & Vice Presidents
- Employment Type
- Full Time
Job Details
Job Title: Assistant Vice President of Recruitment Marketing
Department: Admissions
Division: Strategic Enrollment Management
Reports to: VP for Strategic Enrollment Management & Rowan Global
Summary:
Reporting to the Vice President of Strategic Enrollment Management & Rowan Global, the Assistant Vice President of Recruitment Marketing oversees the planning, execution, and continuous improvement of recruitment marketing, branding and strategic enrollment management process in support of university-wide enrollment goals. The Assistant Vice President works closely with the Vice President to strategize, plan and execute multi-channel marketing efforts designed to support recruitment business goals, priorities and trade-offs.
The Assistant Vice President has a comprehensive understanding of multi-channel marketing and integrated communications strategies to optimize reach, constituent engagement, and the attainment of aggressive student enrollment goals. The Assistant Vice President contributes in the areas of researching, conceptualizing, producing, publishing, and measuring effective traditional and digital marketing and communications and participates in other recruitment and enrollment activities as assigned. The Assistant Vice President is analytical, action-oriented, and data-savvy, and has strong knowledge in marketing analytics as well as enrollment management analytics.
Description:
Primary Responsibilities
Qualifications:
Required
- At least two (2) years of direct supervisory experience with professional staff
- At least two (2) years of direct experience developing and managing multi-channel marketing and communication plan, including, but not limited to managing a multi-subdomain web presence
- Masters in related field (Applicants who do not possess the required education may substitute experience on a year for year basis.)
- Ability to work in diverse settings
- Excellent communication skills
- Ability to think independently
- Staff supervision and development experience
- Data management and data analysis experience.
- Strong collaboration skills
Desired
- Experience in revenue focused marketing.
- Demonstrated experience managing large scale projects.
- Knowledge of Banner and Slate.
Notes:
- Applicant review will begin immediately. However, all completed internal applications electronically submitted on or before the deadline will receive full consideration.
Company
Since its founding in 1923, Rowan University has evolved from a teacher preparation college to a public research institution ranked among the top 100 in the nation by U.S. News & World Report. Today, Rowan University offers bachelor through doctoral degrees and professional certificates in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden, Stratford, and Sewell, and on the campuses of partner community colleges.
Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation; commitme
Rowan University will become a new model for higher education by being inclusive, agile, and responsive, offering diverse scholarly and creative educational experiences, pathways, environments, and services to meet the needs of all students; maintaining agility by strategically delivering organizational capacity across the institution; and responding to emerging demands and opportunities regionally and nationally.nt to high-quality, affordable education; and the development of public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan is the nation’s third fastest-growing public research university, as reported by The Chronicle of Higher Education.
As a leading employer in southern New Jersey with over 3,500 employees, Rowan offers comprehensive and competitive employment.
A dynamic institution in the midst of unprecedented growth, Rowan offers faculty small classes, strong academic programs and ample research and leadership opportunities.
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