Union Theological Seminary of New York is an independent,
progressive, ecumenical seminary with a deep commitment to
interreligious engagement and reflecting the cooperative
cultivation of spirituality, activism, leadership, and social
justice. Today, UTS lives out its formative call to service by
training people of all faiths and none who are called to the work
of social justice in the world.
As we continue to grow, we seek a Vice President of
Communications and Marketing to serve as a key member of the UTS
leadership team. Through partnering with the President and
Executive Team, the VP will advance the Seminary’s social justice
and spiritual mission, cutting-edge reputation, and longstanding
global visibility while bringing strategic and imaginative thought
leadership to this dynamic and evolving historic institution. The
VP will develop and lead all external and internal communications
and marketing strategies and plans, with clear performance metrics.
Knowledge of current social media communication tactics,
particularly in progressive contexts, is critical to the success of
Our ideal candidate must be agile, innovative, collaborative,
proactive, highly creative, and passionately committed to the wide
range of social justice issues central to UTS’s academic identity.
Along with marketing and communications experience and the
demonstrated ability to
develop and implement effective marketing strategies, especially
in the content marketing and digital content space, we require
candidates to have a demonstrated commitment to anti-racism,
equity, inclusion, and diversity.
Specific responsibilities include but are not limited to:
Thought Leadership and Management
- Provide guiding leadership for the Board of Trustees’
Communications Committee and prepare agendas and presentations for
the Committee and the Board.
- Advise senior management regarding strategic planning,
marketing, and communications, including execution of reputation
management and crisis communications, as needed.
- Work with Development leadership to identify and promote
programs that drive constituency engagement and donor-development
in fundraising and campaign execution.
- Lead and manage Communications Department team consisting of
several full-time and part-time staff members and highly motivated
- Serve, when appropriate, as Union spokesperson
- Create and implement a comprehensive communications (external
and internal), marketing/branding strategy and implementation plan
that stretches across all platforms (marketing, media relations,
social media, advertising) and aligns with Union’s academic,
justice-driven mission and strategic goals.
- Lead proactive efforts to promote thought leadership of Union’s
president and faculty (as one example, our recent hiring of Dr.
Cornel West), by identifying and actualizing high-value media
engagements or public events.
- Work with Admissions and Financial Aid Office to develop and
manage metrics-driven marketing strategies to support recruitment
and enrollment goals, leverage our Slate CRM platform, and evaluate
effectiveness of marketing activities, including a growing digital
marketing initiative for new online and in-person programs and
their expanding constituent-base.
- Promote Union events, outstanding students, alumni/ae, and
stellar programmatic partners such as Episcopal Divinity School at
Union, and work with affiliate initiatives such as Kairos Center
(Poor People’s Campaign), Center for Earth Ethics, Rise Program
(for women of color in ministry), Buddhism and Activism Network,
Encore Program for vocational mentoring of people over 55, Visions
Arts Imitative, and more, across all communications channels.
- Advise on design, language and tone of Union branding and
collateral across all departments. Ensure messaging is inclusive,
diverse and equitable and reflective of Union’s social justice and
- Lead engagement with professional associations and peer
institutions in higher education and theological education for
collaboration and real-time benchmarking.
- Lead engagement with external governmental and community
partners on joint initiatives that promote Seminary’s public
- Manage relationships with external pr/marketing consultants,
photographers, video production crews, and editors.
- Prepare a range of written content - remarks, blog posts, media
material (press releases, institutional statements, opinion pieces,
etc.) print collateral, reports, presentations as needed.
- Serve as editor-in-chief of Union Collective, the Seminary’s
- Schedule and manage stream of internal communications to the
Our ideal VP candidate can expect a salary commensurate with
experience. In addition to the ability to work in a diverse
community with a vision and passion for UTS’s unique educational
calling, we offer generous benefits including: vacation allowance,
employer contribution toward a retirement plan, group term life and
AD&D insurance and dental and medical insurance plans where the
cost is shared between the employee and Union.