Job Title: Vice President for Strategic Enrollment Management
& Rowan Global
Department: Strategic Enrollment Management
Division: Strategic Enrollment Management
Reports to: Senior Vice President, Enrollment
The position of Vice President for Strategic Enrollment Management
& Rowan Global is responsible for providing strategic direction
and leadership in the recruitment, admission, enrollment of new
undergraduate students, promotion to the undergraduate population,
as well as oversight of Global Learning & Partnership (GLP)
Admissions and Marketing groups. The individual will have the
tactical, managerial, and entrepreneurial background necessary to
provide exemplary direction in an environment that is fast-paced
with high expectations. The successful candidate will be a creative
thinker, have intellectual curiosity, and have a competitive spirit
in order to bring innovation and excellence to this key role.
The Vice President for Strategic Enrollment Management & Rowan
Global will manage the day-to-day operations of undergraduate
recruitment and financial aid through the use of data-driven
decision making. Reporting to the Senior Vice President of Student
Affairs, the candidate will be responsible for implementing best
practice policies and procedures, foster a culture of promoting
access, managing a complex budget, and work in a high-pressured
environment. The individual needs to have excellent interpersonal
skills with the ability to work collaboratively with internal and
Provides vision and leadership for an effective undergraduate
recruitment and promotion efforts.
Strong background in admission, higher education recruitment
marketing, financial aid, and higher education website
Responsible for identifying and attaining undergraduate
incoming class size, mix, and representation of the southern New
Jersey area and beyond.
Manages the undergraduate and Global application and review
process for Rowan University.
Supervises undergraduate admissions, recruitment marketing and
promotion, financial aid, GLP Admissions, and GLP Marketing staffs
at Rowan University.
Uses and integrates statistical data and technology into the
day-to-day business practices of direct report units
Strong knowledge and experience in project management
principles and their practical application in business
Develops admissions organizational strategies by contributing
information, analysis, and recommendations in line with division
Establishes admissions operational strategies by evaluating
trends; instituting critical measurements; determining production,
productivity, quality, and customer-service strategies; designing
systems; accumulating resources; resolving problems; implementing
Promotes the university and attracts new students by
maintaining working relationships with internal and external
Maintains continuing flow of quality applicants to the
university by analyzing trends in enrollment and marketing
activities, leading activities to continue programs that are
effective; modifying programs; presenting new sales strategies for
the university's recruitment and admission activities.
Maximizes recruiting and admissions processing by using
state-of-the-art computer technology.
Develops the annual budget for the admissions, recruitment,
recruitment marketing & promotion, GLP Admissions, and GLP
Marketing functions of the office in collaboration with the Senior
Vice President’s office.
Strong knowledge and experience in developing and implementing
a sophisticated and sustained multi-channel marketing and
communication plan aimed at several internal and external
Participates in the awarding of merit and foundation
scholarships to incoming undergraduate students.
Strong background in statistics, statistical modeling, and
implementing statistical analysis into day-to-day business
Coach, mentor, and develop staff including overseeing new
employee onboarding and providing career staff development planning
Empower employees to take responsibility for their jobs and
goals. Delegate responsibility and expect accountability and
Foster a spirit of teamwork and unity among department members
that allows for disagreement over ideas, conflict and expeditious
conflict resolution, and the appreciation of diversity as well as
cohesiveness, support, and working effectively together to enable
each employee and the department to succeed.
Other duties as assigned by the Senior Vice President of
- Minimum four to six years of experience in higher education
marketing, admissions, or related field.
- Minimum Masters in related field (Applicants who do not
possess the required education may substitute experience on a year
for year basis.)
- Adept at leading by example, marshaling resources, and creating
professional atmosphere to accomplish objectives.
- Ability to work in diverse settings
- Natural communicator with strong motivational skills and the
ability to support operational goals and meet objectives.
- Ability to think independently and have team leadership
- Staff supervision and development experience
- Data management and data analysis experience
- Demonstrated track record of managing/leading teams to
- Experienced in navigating teams through challenging business
- Experience in higher education undergraduate admissions.
- Functional knowledge of integrating technology systems into
- Functional knowledge of the Ellucian Banner system.
- Functional knowledge of the Slate CRM system.
- Applicant review will begin immediately. However, all completed
applications electronically submitted on or before the deadline
will receive full consideration.
Jul 20 2021 Eastern Daylight Time
Aug 17 2021 11:55 PM Eastern Daylight