Associate Vice President for Enrollment Management

Minnesota, United States
Salary Commensurate with experience
Jul 19, 2021
Employment Level
Employment Type
Full Time

Applications will be accepted until the position is filled.  Initial review of applications will begin on Wednesday, August 25th, so applications should be submitted by that time for guaranteed consideration.


APPOINTMENT DATE:  November 1, 2021, or as soon as possible



Bemidji State University (BSU) and Northwest Technical College (NTC) invite qualified applicants to join our team as the Associate Vice President for Enrollment Management (AVPEM).  BSU and NTC provide a rigorous academic environment with the opportunity to enjoy a fun, robust, outdoor culture.  The proximity to the lake and the surrounding north woods allows easy access to an assortment of recreation.  BSU and NTC are members of the Minnesota State system of colleges and universities. 


BSU’s vision is to educate people to lead inspired lives. To accomplish BSU’s vision, the University prioritizes creating a culture in which diversity is embraced and all people are safe, welcome, and validated. BSU also prioritizes increasing engagement with Indigenous communities to become a destination university.  BSU enrolls around 5,000 students and offers more than 70 undergraduate majors and eight graduate degrees encompassing arts, sciences and select professional programs. BSU’s Shared Fundamental Values include civic engagement and leadership, international and multicultural understanding, belief in the power of the liberal arts, and environmental stewardship.


NTC has prepared students for fulfilling careers in high-demand fields for more than 50 years. The college’s accessible, affordable, hands-on programs also help the region’s employers meet their ever-growing need for a highly skilled workforce. NTC serves more than 1,000 students with an excellent education, an open-enrollment policy and affordable tuition. Students may pursue nearly 40 degree, diploma and certificate programs in six distinct career paths. Classes are offered on campus, online, or as a combination of both.


The Associate Vice President for Enrollment Management (AVPEM) works closely with the Provost to develop and implement enrollment strategies driven by institutional priorities and provides shared leadership in fulfilling the University’s recruitment, retention, and diversity goals. The AVPEM provides dynamic, strategic campus leadership in planning, developing, executing, and assessing the strategic enrollment management plan for both BSU and NTC. The AVPEM reports directly to the Provost and Vice President for Academic Affairs at BSU. In addition, the AVPEM works closely with the NTC Vice President for Academic Affairs in developing and implementing NTC’s strategic enrollment plan. As the Senior Strategic Enrollment Officer, the AVPEM serves on the President’s Cabinet. Offices reporting directly to the AVPEM are BSU Admissions, Financial Aid, Records and Registration, and International Partnerships Office.


Responsibilities of the Associate Vice President for Enrollment Management include:

  • Ensuring enrollment management leadership by:
  • Serving as a member of the President’s Cabinet and President’s Leadership Council;
  • Participating in planning and decision-making for the University and College;
  • Ensuring communication regarding University and College decisions to the various units within the division;
  • Representing the University and College at system-wide meetings and other external entities;
  • Partnering with the Office of Institutional Research and Effectiveness to compile, analyze, interpret, and present enrollment data to various constituencies;
  • Educating the University and College community about student needs.
  • Collaborate with the Vice President for Student Life and Success (VPSLS) to provide enrollment management guidance for departments reporting to the VPSLS.
  • Leading the Strategic Enrollment Management Plan through:
  • Collaboration with faculty and staff throughout each campus and across divisions to develop short and long-term enrollment management plans for both BSU and NTC;
  • Review, analysis and interpretation of data to ensure data-informed decisions to establish, improve, and refine objectives and develop strategies in support of enrollment management plans;
  • Collaboration with the Executive Director of Communications and Marketing and the Admissions Marketing Specialist in creating robust, multi-channel messaging used for recruitment purposes;
  • Implementation of enrollment management strategies to positively impact recruitment and retention of both graduate and undergraduate students;
  • Development and implementation of strategies focused on recruiting and retaining American Indian students and Students of Color, as well as international students;
  • Monitoring and assessing enrollment management plans for continuous improvement.
  • Planning, implementing, and ensuring leadership of or in:
  • An innovative and successful campus plan to identify new markets and methods for attracting, retaining and graduating students while maintaining core enrollments.
  • Administering, reviewing, modifying, and recommending enrollment management policies to enhance and support student completion.
  • Supervising and leading the departments, programs, and staff of the Enrollment Management division by:
  • Overseeing the assessment and program evaluation efforts for all departments in the division;
  • Consultation and oversight for handling personnel matters, responding to employee complaints and grievances, and addressing unusual situations;
  • Continuous professional development of staff.
  • Modeling civic and professional involvement through:
  • Minnesota State and other relevant committees;
  • Civic involvement; and
  • Representation, as requested, of BSU/NTC on projects, councils, and other relevant activities.


Minimum qualifications for this position include:

  • Master’s degree from an accredited
  • 5 years of recent, successful post-masters experience in a higher education supervisory leadership role in or closely related to enrollment management functions.


Preferred qualifications include:

  • Doctoral degree in an appropriate and relevant discipline or field.
  • Demonstrated commitment to diversity and understanding diverse student populations; ability to work with individuals from diverse backgrounds.
  • Higher education enrollment management experience within a university, community or technical college.
  • Supervisory



Apply online:  


A complete application shall include the following attachments:

  • Cover letter, which addresses the required qualifications and your specific interest in working at Bemidji State University and Northwest Technical College.
  • Resume / Curriculum Vitae.



Dr. Randy Westhoff, Interim Associate Vice President Academic Affairs

Phone: (218) 755-2016



If you have general questions about this posting or submitting an application, contact Teresa Hanson at







The greater Bemidji community has a population of 25,000 and serves as a regional center for education, commerce, recreation, health care, and the arts.

In this Northwoods setting, students, staff and faculty have a variety of activities at their fingertips. Possessing all the charm and character of a college town, Bemidji remains a tight-knit community of good neighbors and engaged citizens who always come out to cheer for the Bemidji State Beavers. While the city of Bemidji — named after the Ojibwe Chief Shaynowishkung (nicknamed Bemidji) — is home to a diverse population of more than 15,000 people, it serves a regional population of more than 100,000.

Located between three American Indian reservations – Leech Lake, Red Lake and White Earth – students at Bemidji State University and Northwest Technical College have the opportunity to experience a dynamic local culture and history. Bemidji also sits at the center of the legends of Paul Bunyan and Babe the Blue Ox. The famous statues of Paul and Babe greet students as they drive in from the south along Lake Bemidji.

Though quaint and historic, the city offers the urban conveniences upon which college students rely. Bemidji State and Northwest Tech are both conveniently located minutes away from affordable restaurants, cozy coffee shops, grocery stores, city parks and more. Small, locally owned shops and art sculptures line the streets of downtown Bemidji, while national chains can be found in and around the Bemidji area, including an uptown selection of department stores and restaurants.

The thriving downtown community presents ample opportunities for engagement off-campus. Among other things, there are fine-dining restaurants, cafes, and a natural foods co-op in downtown Bemidji. The historic Paul Bunyan Playhouse has a calendar of classic shows; restaurants and lounges offer weekly live music performances; the First Friday Art Walk provides a tour of new monthly art exhibits; and annual events such as the Loop the Lake Festival, the Dragon Boat Festival, the Blue Ox Marathon, Bemidji Winterfest, and The Minnesota Finlandia bring the community together.

For those who love the outdoors, there are wooded, multi-use trail systems within minutes of campus and community parks with walking trails, playgrounds and a skate park. Lake Bemidji State Park and its miles of navigable trails is located directly across the lake from BSU, and the Buena Vista Ski Area — just 12 miles north of campus — offers downhill skiing and campus-sponsored student transportation in the winter months. Further, the Mississippi River Headwaters is a mere 45 minutes from Bemidji.


For further information, visit our websites at: and


Review a "special report on how this former lumber town has rebuilt itself as a high-speed, regional center of enterprise" at Bemidji 2.0