A key member of the Office of the Provost team, the manager will
assist in the creation and distribution of communications from the
Provost to faculty, staff, and student audiences. The incumbent
will collaborate with colleagues to execute several events
throughout the academic year and provide support to the Director of
Strategic Initiatives and Communication. This role will also
implement marketing tactics to increase visibility for various
programs within the Office of Global and Immersive Studies, with a
focus on sustaining and growing enrollment for the Washington
Semester Program and AU Gap Program. The manager will build
effective relationships with stakeholders from relevant units
across campus, including University Communications and Marketing,
the Office of Information Technology, and others. The manager will
also be responsible for making updates to the sections of the AU
website dedicated to the Office of the Provost, Office of Global
and Immersive Studies, and selected other areas within Academic
Position Type/Expected Hours of Work
- Marketing Management: Under the direction of the Office of
Global and Immersive Studies team, execute integrated marketing
initiatives for various programs, with a focus on the Washington
Semester Program, AU Gap Program, and English Language and Training
Academy (ELTA). Manage pay-per-click (PPC) advertising, including
Facebook/Instagram, LinkedIn, and Twitter. Design ads, social media
content, text message copy, email templates, and other print and
digital collateral. Review materials to confirm that AU branding
guidelines are met. Collaborate with colleagues to produce and edit
web content, ensuring accessibility. Support email communication
through Recruit/Salesforce Marketing Cloud and iContact, managing
information flow, maintaining lists, and troubleshooting as needed.
Oversee marketing budget and process payments to vendors.
- Provost Communication: Under the guidance of the Director of
Strategic Initiatives and Communication, assist in drafting
messaging to faculty, staff, and student audiences from the Office
of the Provost, including announcements, mass emails, memos,
newsletters, invitations, etc. Create content for the Office of the
Provost website and help to prepare remarks and speeches in support
of the Provost’s participation in various events. May also be asked
to provide communication and web support to units reporting to the
Provost, including the Office of Undergraduate Education and
Academic Student Services.
- Special Events: Provide logistical and promotional support for
events hosted by the Office of the Provost, including retreats,
receptions, dinners, lectures, conferences, seminars, webinars, and
other in-person or virtual gatherings.
- Other Duties as Assigned: May be tasked with other projects for
the Office of the Provost or other units in the Academic Affairs
Division as needed.
Required Education and Experience
- Full time
- Sr. Coordinator/Analyst B
- This is a union-eligible position. The union-eligibility of
individual position incumbents will be determined based on the
incumbent’s employer of record.
Preferred Education and Experience
- Bachelor's degree
- 4-6 years of relevant experience
Additional Eligibility Qualifications
- Master's degree or equivalent
- Progressive experience in higher education marketing,
recruitment, advertising, public relations, or a related area.
- Proven track record of executing marketing, communications, and
social media plans.
- Understanding of communication challenges specific to a
- Strong interpersonal and written communication skills.
Excellent attention to detail.
- Familiarity with web editing and mass email
- Ability to apply market research and audience segmentation
data, strategies, and tactics.
- Graphic design experience.
- Service orientation is a must.
- Appreciation of cultural diversity.
- Hiring offers for this position are contingent on successful
completion of a background check.
- To ensure the health and safety of our community AU requires
COVID-19 vaccinations for faculty and staff. Click here to learn
more about our health and safety directive.
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