Social Media Specialist

Posting Details

Job # 037153 Department Code 31033-5120 Department Department of Public Safety Job Title Social Media Specialist Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S4 FLSA Status Exempt Hours
Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
The Social Media Specialist will be an integral part of the Department of Public Safety ( DPS ) team. This position will support the Communications Manager by creating a strategy for communicating with the campus community and beyond using various social media channels. The Social Media Specialist is responsible for working with the various public safety departments that report under the Chief, Campus Safety and Emergency Management Services ( CSEMS ) to communicate focus areas of community safety, crisis and emergency response, compliance with safety and security regulations, investigations, and campus law enforcement. Highlighting services that we provide, including proactive response to on-campus and off-campus personal safety issues, crime prevention, fire and life safety services, and emergency preparedness, response, and communication will be among the responsibilities of this position. This specialist will also work with the Division of Marketing and Communications to follow established brand standards, digital governance, and approach. Other necessities include: coordinate with University’s editorial calendar; coordinate content strategy and developing content consistent with University brand approach; create/share stories about DPS and the accomplishments of staff in coordination with Marketing and Communications teams; collaborate with Marketing and Communications to advance its university-wide marketing goals. Qualifications
- A Bachelor’s degree in marketing, communications, journalism or a related field is preferred, or an equivalent combination of education and experience.

- One (1) plus years of experience working in communications, marketing, or related field, or multiple related internships for a recent college graduate.

- Must successfully pass a criminal background check, pre-employment drug screening, and participate in random drug testing. Job Specific Qualifications
- Demonstrate a working proficiency managing social media platforms for a business or entity.

- Demonstrate experience with web publishing tools and web-based facilities including developing content for websites and working within web content management systems ( CMS ).

- Experience with WordPress is a plus.

- Experience with media creation, video, audio, graphics, photography, design.

- Ability to work independently, manage sensitive information, and exercise prudent judgment in a fast-paced environment.

- Exceptional skills and demonstrated work experience in professional writing and editing for a variety of media, including all social media platforms.

- Ability to manage multiple projects simultaneously to work with a wide variety of constituents.

- Individual must have the ability to work nights and weekends as needed to ensure appropriate coverage of events and activities. Responsibilities
• Create, manage and continuously improve an integrated content strategy that delivers strategic messaging to target audiences through appropriate social media channels.

• Build and maintain social content calendars to promote programs, events, and services that foster engagement in key audiences of interest.

• Generate the actual content (conduct interviews, take photos and videos, and write posts) to be shared on the various social media channels.

• Work with staff at DPS to be featured on the various channels.

• Develop, implement and manage the measurement of key analytics to assess the performance of all DPS social media accounts.

• Benchmark our presence in social media relative to peer institutions campus safety departments in higher education.

• Monitor global trends and stay current with emerging technologies, platforms and best practices related to strategic social media management, with an emphasis on higher education.

• Identify best practices in social media management and develop department policies and procedures for the campus safety presence in social media.

• Train other members of the unit on our social media policies and procedures.

• Other duties as assigned. Physical Requirements Tools/Equipment Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link Job Posting Date 07/15/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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