*Repost with Updated Qualifications* Communications Consultant 2
Columbia Basin College ('CBC' or the 'College') seeks a Communications Consultant who will be responsible for aiding the Marketing & Communication Department in its role in supporting student success and positioning Columbia Basin College as the first choice for higher education. The Consultant also supports the department’s commitment to providing internal and external communications and creative services that are effective, compelling and agency-quality to the College and community. This position reports to the Marketing & Communications Director.
This position is open until filled. First consideration will be given to applicants whose complete application has been received by July 25 , 2021 @ 11:59 PM Pacific Time.
- Collect, write, proofread and publish compelling content for the College’s external and internal online presence, including internal and external websites, social media platforms, an electronic newsletter, marketing campaigns and digital marketing tactics while adhering to branding guidelines;
- Manage day-to-day engagement on CBC’s social media channels: Twitter, Facebook, YouTube, TikTok, Snapchat and Instagram;
- Curate social media content aligned to CBC’s editorial calendar and promoting CBC’s vision, mission, values, strategic goals, and commitment to equity; write and edit social copy in CBC’s tone of voice, regularly working with programs to identify and amplify news and stories;
- Monitor social media, listening to and responding to followers in a helpful, professional manner;
- Support the College’s goal of maximizing the search engine optimization (SEO) of its web content to improve the College’s visibility in organic search results;
- Support the development and tracking of integral advertising campaigns to support enrollment, retention, completion and other College initiatives;
- Monitor, review and edit online graphics orders to ensure accuracy and adherence to branding standards;
- Work closely with internal stakeholders to ensure consistency in messaging in regards to marketing and communications initiatives, and to ensure informational, department and program related content is accurate, up-to-date and are consistent with marketing efforts to maximize return-on-investment;
- Review, edit and approve submitted web content in the College's content management system (CMS);
- Coordinate English/Spanish translation services as needed;
- Program and schedule electronic software systems;
- Work with internal clients to determine best communication tactics to promote programs, events and initiatives;
- Work with CBC Videographer to produce compelling videos that support the College and student success;
- Write news releases and coordinate with media;
- Select the most appropriate techniques and materials available within the project budget;
- Act as a brand advocate, ensuring all products reflect the CBC brand character and meet established brand standards; and
- Perform other duties as assigned.
- Bachelor's degree in marketing, communications, public relations, English or related field from an institutionally accredited college or university;
- Three (3) or more years of experience with writing/editing or website management experience;
- Three (3) or more years of experience providing excellent customer service; and
- Portfolio of your work including one (1) example of effective marketing-based writing for the web and one (1) example or excerpts from a successful, original social media campaign.*
- Experience developing, executing and monitoring full scope marketing and advertising campaigns;
- Experience using analytics and data platforms such as Google Analytics, AdWords, Facebook Ads Manager, etc., to monitor and report on website traffic, social media activity and engagement, search engine optimization, and effectiveness of marketing campaigns;
- Knowledge of website maintenance and management, online platforms and content management systems; and
- Bilingual and biliterate in English and Spanish.
Skills & Abilities
Analytical Skills : Synthesize complex or diverse information; collect and research data; use intuition and experience to complement data; design work flows and procedures;
Computer Skills : Proficient in Microsoft Office Suite and effective operate within an Apple Mac computing environment; operate personal computer with general understanding of application software; ability to learn office and College-specific software; ability to learn and execute the fundamentals of search engine optimization (SEO) for web content;
Cost Consciousness : Ability to work within approved budget(s); develop and implement cost saving measures, contribute to profits and revenue; conserve organizational resources;
Customer Service Skills : Manage difficult or emotional customer situations; respond promptly to customer needs; solicit customer feedback to improve service; respond to requests for service and assistance; meet commitments;
Interpersonal Skills : Focus on solving conflict, not blaming; maintain confidentiality; listen to others without interrupting; keep emotions under control; remain open to others' ideas and try new things;
Professionalism : Ability to approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments;
Quality : Demonstrate accuracy and thoroughness; look for ways to improve and promote quality; apply feedback to improve performance; monitor own work to ensure quality;
Oral Communication : Ability to speak clearly and persuasively in positive or negative situations; listen and get clarification; respond well to questions; demonstrate group presentation skills; participate in meetings; communicate effectively in both English and Spanish; and
Written Communication : Write clearly and informatively; edit work for spelling and grammar; vary writing style to meet needs; present numerical data effectively; able to read and interpret written information; ability to translate official college communications between English and Spanish.
TERMS OF EMPLOYMENT:
This position is a twelve (12) month, full-time, overtime eligible, represented, classified staff position. The typical work hours for this position are Monday through Thursday from 7:00 a.m. to 4:30 p.m. and Friday from 7:00 a.m. to 12:00 p.m.; however, must be available to work a flexible schedule when prior notice is given by the College. This position is available immediately.
Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.
**Please note that selected interview candidates will be subject to supplemental testing that will measure skills and abilities related to this position (e.g., Communication, Writing Skills, MS Office Simulation [Excel, PowerPoint, Outlook, and Word], Customer Service, etc.).
CONDITIONS OF EMPLOYMENT:
In the interest of providing a healthy, safe and secure educational and work environment, and in order to meet the requirements of federal legislation, it is the policy of Columbia Basin College to maintain an alcohol and drug-free workplace for our employees and students.
If you are hired, you will need to provide proof of identity and documentation of U.S. citizenship or appropriate authorization to work in this position as required by the Immigration Reform Control Act of 1986.
Columbia Basin College operates under an approved affirmative action plan and encourages applications from persons of color, women, veterans and persons of disability. The Human Resources Office is accessible to those with disabilities. If you need accommodation in application or employment, contact the Human Resources Office at (509) 542-4740.
OTHER JOB ELEMENTS:
The physical demands and work environment characteristics described below are representative of those that must be met and may be encountered by an incumbent when performing the essential functions of the position. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions.
While performing the duties of this position, the employee is frequently required to sit, stand, bend, kneel, stoop, communicate, reach and manipulate objects. The position requires mobility including having the ability to move materials on a regular basis such as files, books, office equipment, etc. and travel between buildings on campus. Manual dexterity and coordination are required to operate equipment such as computer keyboard, calculator, and standard office equipment.
WORKING CONDITIONS/WORK ENVIRONMENT:
Work environment includes office and other settings as appropriate. The noise level in the work area is typical of most office environments with telephones, personal interruptions, and background noises.
This is a bargaining unit position represented by the Washington Public Employees Association (WPEA). Internal promotional, transfer and voluntary demotion applicants who have skills and abilities to perform the duties of the position will be considered prior to consideration of other applicants.