CAL Communication Specialist / College of Arts

California State University, San Bernardino
California, United States
Salary Not specified
Jul 13, 2021
Employment Level
Employment Type
Full Time

CAL Communication Specialist / College of Arts & Letters
California State University, San Bernardino

Job No: 500925
Work type: Staff
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time


California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy percent of those who graduate are the first in their families to do so.

At CSUSB, you can:
  • Build your future
  • Work with the best
  • Be your authentic self
  • Focus on you
  • Make a lasting impact
  • Work for a purpose that is greater than your own
  • Bring everything you are, become everything you want

Department Summary

The College of Arts & Letters (CAL) at California State University, San Bernardino is a dynamic and caring community of students, faculty, and staff members united by a passion for the arts and humanities. We inspire students to learn and prepare them for the rapidly changing cultural and employment environment of the 21st century. The College is organized into the following academic units: Departments of Art, Communication Studies, English, Music, Philosophy, Theater Arts, World Languages & Literatures, and the Liberal Studies Program. The College also oversees the accredited Robert and Frances Fullerton Museum, Coyote Radio, Coyote Advertising, and PDC Paws Radio.

Position Summary

The Communication Specialist will work under the direction of the Dean of College of Arts and Letters and is primarily responsible for enhancing the CSUSB College of Arts and Letters (CAL) brand through strategic communication, quality feature, editorial, and news writing, developing content for digital and social media platforms. Work independently on a broader range of projects related to writing, editing, and proofreading CAL newsletters or other electronic and/or related materials. Assignments will include collaboration with faculty and staff with the creation of electronic-based communications for targeted internal and external audiences. Create content for website updates.

Job Summary
  • Develop text for a variety of digital and print resource material for CAL stories, events, and programs. Edit acquired content for style, grammar, and accuracy.
  • Assist in researching, writing, and executing media plans; developing messages and story pitches; conducting personal pitches; writing supporting materials that include media advisories, news releases, fact sheets, key media collateral, PSA's, editorial opinions, talking points, and radio actualities.
  • Write, research, and produce resource material including, but not limited to, print and web material, advertising, news, and editorial.
  • Proofread and edit copy updates to ensure CAL brand values are clearly communicated.
  • Collaborate with University personnel to ensure marketing efforts contribute to style standards and best practices for our internal and external markets.
  • Provide daily support to social media initiatives.
  • Develop story ideas and identify appropriate CAL sources in response to general breaking news and trends.
  • Meet regularly with administrators, faculty, staff, and students to develop story and marketing ideas.
  • Serve as editorial liaison to CAL departments, maintaining project flow and approval process.
  • Coordinate research efforts including focus groups, interviews, and surveys.
  • Meet production schedules and deadlines.
  • Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
  • Contribute to the CAL vision and strategic plan of being the Academic leader in customer service through quality, commitment, courtesy, and teamwork.
  • Other duties as assigned.

Employment Status: Full-time, "non-exempt", probationary position (with that possibility of converting permanent).

Talent Acquisition: *The initial review of applications will begin on July 26, 2021.

Work Schedule

Monday through Friday from 8:00 am to 5:00 pm.

Key Qualifications
  • Possess news judgment, excellent researching, interviewing, reporting, editing, and writing skills.
  • Identify and select information appropriate to the genre of the assignment, e.g., social media, videos, letters, feature stories, press releases, digital signage, CAL website, etc.
  • Demonstrated ability to understand and become conversant with complex issues.
  • Should write exceptionally well using proper syntax, standard grammar, and punctuation.
  • Exercise good judgment when dealing with the public before speaking or writing about CSUSB and CAL.
  • Understand, appreciate, and articulate the mission and vision of the University.
  • Demonstrated success in a team-oriented working environment.
  • Ability to balance multiple projects and work effectively under tight deadlines with attention to detail.
  • Must be a creative problem-solver.
  • Must be able to communicate effectively and maintain professional relationships with many different constituencies within and outside the University.
  • Must be able to maintain a friendly attitude during stressful conditions.
  • Must be able and willing to take direction.
  • Ability to produce in a fast pace work environment.
  • Excellent interpersonal, written, and oral communication skills.
  • General computer literacy. Familiarity with both Mac and PC software preferred.
  • Be willing to take advantage of professional development learning opportunities.
  • Be a self-starter completing assignments with little or no supervision.

Education and Experience
  • Bachelor's degree in journalism, communications, public relations, English, or a related degree program.
  • Two (2) or more years of successful communication, advertising, and marketing-related experience.

  • Preferred Qualifications
    • Passion for California State University, San Bernardino.
    • Working knowledge of University organizational policies, rules, regulations, procurement, purchasing.
    • Experience in a higher education development or marketing setting is preferred.


    Anticipated Hiring Range: $3,515.00 per month

    Classification Salary Range: $3,515 - $6,173 Monthly/$42,180 - $74,076 Annually

    Statement of Commitment to Diversity

    In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. In our commitment to diversity, we welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. Our commitment to work toward an environment that values diversity requires that we create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

    The concept and dimensions of diversity are to be advanced and incorporated into every aspect of university activity, including student life, the curriculum, teaching, programs, staffing, personnel training practices, research, community services, events, and all other areas of university endeavor.

    Dimensions of diversity shall include but are not limited to, the following: race, ethnicity, religious belief, sexual orientation, sex, gender identity, gender expression, ability, socioeconomic status, cultural orientation, national origin, and age.

    The implementation of the Commitment to Diversity will rest with the university as a whole. The president, in addition to a personal commitment and involvement, may use the University Diversity Committee, campus administrators, faculty, staff, and students as well as other members of the campus community to implement effectively the philosophy and intent of this statement.

    Supplemental Information

    A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or the continued employment of current CSU employees who apply for the position.

    The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements outlined in CSU Executive Order 1083 as a condition of employment.

    California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

    This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information:

    This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)

    To view full description and to apply, visit:


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