ASSISTANT DIRECTOR OF DIGITAL STRATEGIES

Job no: 237125-LI
Work type: Staff-Full Time
Department: DCS/MARKETING&COMM/IMC GEN
Location: Madison
Categories: Management/Supervisory, Marketing, Public Relations



Position Summary:

The University of Wisconsin-Madison division of continuing studies is seeking an assistant director to join the Integrated Marketing Communications (IMC) team to oversee the digital marketing function to support a wide variety of degree, certificate, and non-credit programs. As part of the Integrated Marketing Communications team leadership, this individual is responsible for planning, developing, implementing and managing the overall digital marketing strategies to acquire new enrollments through the use of digital tactics, including web, email, marketing automation, paid digital marketing channels, SEO and SEM. This individual will supervise a team of web designers/developers, marketing automation specialists and media buyers. High priority initiatives include the promotion of UW-Online, Professional Degrees and Certificates and Summer Term enrollment.

Position Duties:

List of Duties

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Degree and Area of Specialization:

Bachelor's degree required. Specialization in web operations, digital marketing, strategic communications, and advertising required.

Minimum Years and Type of Relevant Work Experience:

- 3+ years of hands-on experience planning, implementing, and reporting the results for strategic advertising campaigns (both traditional and digital)
- 7 years of experience building and managing teams
- 3+ years of experience with paid digital marketing channels and technologies, including search engine marketing (Google Ads), retargeting, display and social media advertising (Facebook, Twitter, LinkedIn, Snapchat, TikTok, etc.)
- Experience working with marketing automation tools (Eloqua), CRM (Salesforce) and Web platforms (WordPress)
- Experience with CAN-SPAM and WCAG compliance
- Demonstrated ability to collaborate and develop productive working relationship with diverse stakeholders and colleagues
- Demonstrated ability to adapt to evolving business requirements and objectives in a fast-paced environment
- Experience handling marketing budgets and forecasting/reporting results
- Proven experience deep diving into performance data on a daily basis, drawing conclusions and making optimizations based on data, including having strong Excel skills
- A knowledge of UW-Madison and/or higher education preferred

Additional Information:

The Division of Continuing Studies is committed to building a diverse workforce. Members of underrepresented communities are strongly encouraged to apply.

This is a full-time (40 hours per week), renewable position.

At current state, the Division of Continuing Studies is working 100% remotely. We will operate in a hybrid model beginning in Fall 2021. This position is eligible for any of the following: 100% remote work; partial remote-work; or fully on-site. Remote work requires successful candidates to possess their own high-speed internet to perform the work on an employer provided computer and on occasion to report to campus for meetings, training, or other activities.

Department(s):

A932000-DIVN OF CONTINUING STUDIES/MARKETING&COMM/IMC GEN

Work Type:

Full Time: 100%

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $80,000 ANNUAL (12 months)
Depending on Qualifications

Instructions to Applicants:

To apply for this position, please click on the "" button. You will be asked to upload a resume, cover letter, and list of three professional/supervisor references as a part of the application process. References will not be contacted without prior notice. Please ensure your resume and cover letter address how you meet the minimum/preferred qualifications for the position.

Contact:

Taylor Zeilinger
taylor.zeilinger@wisc.edu
608-263-4431
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )





Official Title:

ASST DIR, UNSPEC (9)(M95LN)

Employment Class:

Limited

Job Number:

237125-LI

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

The University of Wisconsin-Madison is engaged in a Title and Total Compensation (TTC) Project to redesign job titles and compensation structures. As a result of the TTC project, official job titles on current job postings may change. Job duties and responsibilities will remain the same. For more information please visit: https://hr.wisc.edu/title-and-total-compensation-study/ .

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

Applications Open: Jul 12 2021 Central Daylight Time
Applications Close: Aug 8 2021 11:55 PM Central Daylight Time

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