Coordinator III, Marketing

Commitment to Mission

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, diversity, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

• One LSC
• Student Focused
• Own It
• Advance Equity
• Cultivate Community
• Choose Learning

The Chronicle of Higher Education’s “Great Colleges to Work For” is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College was recognized in five areas: Confidence in Senior Leadership; Diversity; Facilities, Workspace & Security; Job Satisfaction; and Work/Life Balance .

Campus Marketing Statement

Lone Star College-Montgomery

Lone Star College offers high-quality, affordable academic transfer and career training education to 99,000 students each semester. LSC is training tomorrow’s workforce today and redefining the community college experience to support student success. Stephen C. Head, Ph.D., serves as chancellor of LSC, the largest institution of higher education in the Houston area with an annual economic impact of nearly $3 billion.

LSC, which consists of seven colleges, ten centers, two university centers, Lone Star Corporate College and LSC-Online, is continuously named Great Colleges to Work For by the Chronicle of Higher Education. To learn more, visit LoneStar.edu.

Lone Star College–Montgomery, the premiere student-centered educational institution in Montgomery County, serves The Woodlands and Conroe communities. LSC–Montgomery provides a relaxing and conducive learning atmosphere while offering leisure learning opportunities, individual classes, and unique programs such as radiologic technology, physical therapy, and biotechnology.

Campus address is 3200 College Park Drive, Conroe, TX 77384.

Job Description



PURPOSE AND SCOPE:

The Coordinator III, Marketing supervis es marketing staff, in addition to overseeing the college's website, social media presence, and ma rketing ca mpaigns are visually compelling, engaging, and effective with target audiences. Acts as primary liaison between customer, designers and developers. Defines approaches and models to collect and document customer requirements . Provide training and support to end-users. Advise s and lead s customer to solutions while meeting system and process requirements. Works with project teams to facilitate design of components of Content Management System.

ESSENTIAL JOB FUNCTIONS:

Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center

Develops and implements integrated marketing strategy

Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms.

Serve as project coordinator for major marketing events and initiatives

Acts as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics tools

Analyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunities

Acts as liaison between content owners, customers, end users, designers and developers to ensure all protocols followed and customer's needs are met

Consult with customers to identify Web needs and advises on acceptable solutions

Serves as project manager for campus-based Web initiatives, ensuring proper use of resources

Creates and designs interfaces that ensure optimal usability for multiple audiences and are compliant to 508 and other regulations, and audience specific.

Creates templates, navigation structures and other graphic elements

Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system

Prepares illustrations for use in documents and the Web by using various graphic design hardware and software

Arranges publications and page layouts according to aesthetic and branding standards, applies knowledge of layout and computer software

Responsible for other reasonable, related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Experience in and knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and Adwords
• Experience with website usability, responsive (mobile), email engagement, and social media strategy
• Possess graphic design skill set
• Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment
• Strong writing, editing, project management, and communication skills
• Must be able to work, perform with deadlines
• Ability to adapt to a changing environment

PHYSICAL ABILITIES :

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE & CONDITIONS :

• PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment
• Internal and external contacts as needed to carry ou t the functions of the position
• Work is performed in a climate-controlled office with min imal exposure to safety hazards

REQUIRED QUALIFICATIONS:

• Bachelor's Degree and at least 1 year of related work experience, or an equivalent combination of education and experience

PREFERRED QUALIFICATIONS:

• Experience in content management systems (i.e., Estrada, Vignette) as well as experience in portal design and implementation
• Marketing/journalism experience
• Experience with digital photography, Photoshop and Adobe software programs
• Ability to work on a database-driven enterprise-level Web site developed in environments such as ColdFusion, ASP or ASP.NET
• Experience in public relations and marketing communications environment

Salary

Hiring salary range is $46,300 to $53,245 annually.

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Special Instructions

Go to the Job Search page, click on ‘My Activities’ at the top of the page. Under My Cover Letters and Attachments you will click on ‘Add Attachment.’ Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

You must limit your file name for any attachment to 40 characters or less.

How to Apply

ALL APPLICANTS MUST APPLY ONLINE ONLY

We will not accept application material received via fax, email, mail, or hand delivered.

Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify .

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.