Assistant Vice President for Marketing Communications
Experience developing and leading a
team including management of professional staff.
Experience in strategic
collaboration, building relationships and consulting with diverse
teams across a large institution
Knowledge of marketing data tracking
methods and analytics.
Experience with budget
The University of Michigan has an enormously powerful brand as we are known for our global presence, academic excellence, history, and commitment to diversity. As the Assistant Vice President for Marketing Communications, you will be a senior leader within the Office of the Vice President for Communications, reporting to the Vice President for Communications.
You will work with teams to clarify an overarching university brand strategy and develop and execute initiatives to advance the brand and reputation. You will contribute to an integrated communications and marketing strategy and develop a creative, innovative, and high-functioning organization. Your work will positively affect the student experience, broadly share news of faculty impact, and engage the community. At the University of Michigan, our dedication to academic excellence for the public good is inseparable from our commitment to diversity, equity, and inclusion. For more information, visit https://president.umich.edu/initiatives-and-focus-areas/diversity-equity-inclusion/
Manage and leverage the unifying
brand identity of the university.
Develop and implement reputation
strategy and university-wide brand identity and marketing plans
that align with our brand platform.
Work with executive leaders and
marketing professionals across campus on strategy for university
Promote our missions through
marketing strategies including a range of media and channels,
including advertising, websites, digital, print, and social
Lead our Executive Marketing Council
and develop collaborative, strategic relationships with marketing
professionals across the university.
Provide expertise on marketing trends
including those outside of higher education.
Foster creativity and innovation in
all university communications.
Implement tracking methods and
perform regular data analysis to monitor reputation, brand health
and constituent opinion.
Provide strategic consultation to
departments on trends and marketing solutions.
Consult with areas within our office
to ensure coordinated communications and marketing plans.
Lead teams by directly supervising
the following individuals: Managing Director of Michigan Creative,
Director of Michigan Photography and Michigan Media, and
Manage the budget and financial
stability for the central marketing enterprise.
Represent our office at events,
conferences and associations.
Bachelor's degree in marketing,
design, or a related field.
7+ years' experience in marketing,
advertising or other creative production fields at a leadership
level including applied experience in strategy development,
long-range planning, innovation and aligning the marketing function
to institutional priorities and mission.
Commitment to diversity, equity and
inclusion and how those ideals are supported by a marketing
Experience developing and
implementing multi-channel marketing campaigns including creative
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off
A retirement plan that provides
two-for-one matching contributions with immediate vesting
Many choices for comprehensive health
Long-term disability coverage
Flexible spending accounts for
healthcare and dependent care expenses