Marketing Communications Coordinator

Employer
Embry-Riddle Aeronautical University
Location
Florida, United States
Salary
Salary Not Specified
Posted
Jul 09, 2021
Employment Type
Full Time
Job Description

The Marketing Communications Coordinator is a vital member of the enrollment marketing team responsible for supporting the department in its initiatives to increase prospective student interest and enrollment. The Marketing Communications Coordinator possesses strong project management skills, a keen attention to detail and an analytical mindset. They will interface with the CRM Analyst and the Associate Director of Enrollment Communications to build reports and dashboards used to track the effectiveness of campaigns and initiatives. Using the data available, he/she creates monthly reports to be shared with university leadership showcasing the success of email comm flows and other initiatives. They serve as the interface between the department and our vendors, ensuring work is completed in a timely manner, providing feedback to the vendor and stakeholders as necessary and ensuring information on third-party websites is robust and accurate. The Marketing Communications Coordinator is responsible for maintaining online degree playbooks and other various databases and repositories of university communication information and assets. They work independently to collect content to be featured across the university webpages and works with the web department to ensure content is updated regularly. Throughout the recruitment cycle, the Marketing Communications Coordinator will assist other members of the team as needed and on a variety of projects, initiatives and campaigns. Marketing Communications Coordinator should have a strong marketing and project management background, expertise with Microsoft Applications and a familiarity with Salesforce and Marketing Cloud.

Responsibilities include the following:

  • Build and maintain reports and dashboards to track effectiveness of campaigns and initiatives. Create monthly reports on campaign successes.
  • Maintain online degree playbooks, databases and repositories of information and assets.
  • Work with vendors on various projects, ensure work is completed in a timely manner, provide feedback to vendors and stakeholders and ensure information on third-party websites is robust and accurate.
  • Collects content to be featured across university webpages and works with the web department to ensure content is updated regularly.
  • Assists team with projects, initiatives and campaigns as needed throughout the recruitment cycle. Performs other duties as assigned.


Qualifications
  • Strong project management skills, a keen attention to detail and an analytical mindset.
  • Experience with Microsoft operating systems, Excel, PowerPoint, Word, Outlook/email, and internet end-user applications.
  • Familiar with Salesforce and Marketing Cloud.
  • Experience in a range of marketing mediums/platforms including print, email, digital and social media.
  • Ability to make sound editorial decisions and judgement calls based on prospective student recruitment lifecycle as well as university policies and goals.
  • Excellent interpersonal skills and the ability to interact with administration, staff, students, and alumni.
  • Ability to think outside of the box and to be innovative and not limited by existing methods and procedures.
  • Independent worker and self-starter who can successfully perform in a collaborative, team environment. Highly organized, deadline oriented and a skilled communicator.
  • Must possess a professional attitude, positive spirit and provide excellent customer service to co-workers, staff and other constituents.
  • Strong grasp and understanding of principles of writing and report preparation; spelling, grammar, punctuation.
  • Self-motivated, but able to seek guidance and direction as necessary.

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