Digital and Social Media Specialist

Posting Details

Job # 037178 Department Code 21834-2183 Department Communication Services - A & S Job Title Digital and Social Media Specialist Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S4 FLSA Status Exempt Hours
Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
The Digital & Social Media Specialist is the face and voice of the College of Arts and Sciences ( CAS ) across all social channels. Major responsibilities include management of all CAS social media accounts; daily engagement with friends and followers; and growing friends and affinity through relevant, useful content and meaningful interaction. Additionally, the Digital & Social Media Strategist creates and maintains a social media plan and content calendar, inclusive of a content marketing strategy; creates and coordinates various e-newsletters; acts as gatekeeper for A&S events on the University Events calendar system; creates, edits, proofreads and maintains website content; and creates and maintains digital signage. Social media event coverage is also an important aspect of this position, and the Digital & Social Media Strategist may also be called upon to train and supervise student workers. The successful candidate will have experience with professionally managing social media accounts (university experience would be particularly helpful); a keen sense of judgement, discretion and customer service; excellent writing and editing skills; creating various types of digital content (include photos and videos); and a deep knowledge of social media analytics and reporting. Qualifications
  • Bachelor’s degree and three (3) plus years of communications/marketing/public relations experience.
  • Social media management experience for a university is preferable.
  • Training and experience with s/m media analytics and reporting.
  • Strong writing, editing, proofreading and interpersonal communications skills.
  • Familiarity with content marketing and best practice principles.
Job Specific Qualifications
  • Well versed in popular/current social media platforms, including Instagram, YouTube, LinkedIn, Facebook, Twitter, TikTok and others. Must also stay abreast of emerging and recommend new opportunities.
  • Thorough understanding of content marketing principles.
  • High level of judgement in creating, evaluating, and publishing content, as well as to responding diplomatically to concerns, criticisms and queries.
  • Experience creating social media plans and content calendars.
  • Strong working knowledge of social media analytics and reporting.
  • Customer service and interpersonal communication skills, and the ability to solve problems while maintaining a positive attitude.
  • Experience creating social media, e-newsletter and web content with little to no supervision.
  • Ability to take and edit photos (and some video) into different formats for use on social media and web platforms.
  • Tremendous attention to detail and flawless copyediting skills.
  • Adherence to the University’s brand guidelines, as well as relevant accessibility guidelines (eg captioning for videos).
  • Create valuable and relevant content to be leveraged across all social media channels following University policies.
  • Manage all CAS social media accounts including daily engagement with friends, followers & connections following University policies around social media.
  • Responsible for daily moderation of social media sites, identification of emerging issues, and recommendations for response from leadership as needed.
  • Provide strategy, training and coverage for all social media-related activities related to CAS events.
  • Create and maintain a social media strategy plan and content calendar, inclusive of a content marketing strategy, and goals and mechanisms for measurement and reporting.
  • Create, review, and schedule various CAS e-newsletters.
  • Manage entries from across the College to the University Events calendar; create and manage digital signage; write and edit web content.
  • Act as a subject matter expert and resource regarding social-media related matters and convene regular meetings with internal partners and other stakeholders to ensure strategy and messaging are consistent, coordinated, and optimized. This may include presentations, general s/m education, and possible training and supervision of student workers.
  • Occasional travel may include conferences and other professional development activities, assistance at off-campus recruitment or yield events, and visits to vendor sites or other campuses.
  • Responsible for attending Central Marketing social media-related meetings and training.
Physical Requirements
Not Applicable Tools/Equipment
Not Applicable Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link Job Posting Date 07/06/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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