Marketing Manager, San Francisco - Silicon Valley
Marketing Manager, San Francisco - Silicon Valley
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity:
The Marketing Manager is responsible for creating, deploying, tracking and measuring integrated marketing strategies for degree program and audience-specific initiatives offered at Northeastern University, with a primary focus in the California market. Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University and its programs. Plans incorporate an integrated mix of appropriate tactics and media, such as online/web advertising, search engine marketing, direct mail, radio, social, web content, recruitment materials, etc. The Marketing Manager reports into the Director of Global Campus Marketing and works in collaboration with Northeastern University's Enrollment Marketing and Admissions teams, the Regional Dean, and the extended regional campus team to meet goals for assigned projects and portfolios.
Key responsibilities include, but are not limited to:
- Define the overall marketing strategy, messaging and
positioning for degree programs, sectors, audiences, and
initiatives across Northeastern University's portfolio of degree
programs offered in San Francisco and Silicon Valley.
- Develop and manage execution of marketing plans through
effective project management and collaboration with central
marketing and creative teams.
- Effectively track and measure campaign success and ROI through
regular monitoring and reporting of data through the entire
enrollment funnel; from lead generation and nurturing through
- Work collaboratively with Marketing team to ensure that all
marketing reflects consistent and timely on-brand messages that are
regionally relevant. Serve as local branding SME to ensure
consistent tone and voice.
- Build and maintain relationships with internal and external
university partners and manage any local marketing vendors
- Utilize marketing automation tool (Marketo) and CRM
(Salesforce) to attract and nurture prospective students through
the enrollment process.
- Effectively manage the regional marketing budget for assigned
degree programs, disciplines and initiatives.
- Coordinate with central communications team on any Public
Relations outreach and oversee any local PR partners.
- Manage content strategy for local websites and social media
channels for the campus.
- Primary location is within the California or Bay Area. Regional
marketing experience specific to the area preferred; including
understanding of regional demographics and local media.
- Bachelor's degree in Marketing, Business or related field with
a minimum of 4 years' experience in marketing. Higher education
experience a plus.
- Demonstrated success in developing and implementing integrated
marketing strategies. Strong knowledge and experience in the
development and implementation of marketing campaigns and
- Working knowledge and experience with a marketing automation
tool and CRM tool a plus. Marketo and Salesforce experience
- Strong project management skills.
- Strong relationship building skills and ability to manage
- Ability to think both analytically and strategically.
Understanding of key marketing analytics including conversion rates
- Experience with management of marketing budget.
- Flexible, creative thinker open to new ideas and changing
priorities within a fast-paced organization.
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.
To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/506954