Marketing Manager, Charlotte

Location
Massachusetts, United States
Salary
Salary Not specified
Posted
Jul 02, 2021
Employment Level
Administrative
Employment Type
Full Time


Marketing Manager, Charlotte

About Northeastern:
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

About the Opportunity:
The Marketing Manager is responsible for creating, deploying, tracking and measuring integrated marketing strategies for degree program and audience-specific initiatives offered at Northeastern University, with a primary focus in the North Carolina market. Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University and its programs. Plans incorporate an integrated mix of appropriate tactics and media, such as online/web advertising, search engine marketing, direct mail, radio, social, web content, recruitment materials, etc. The Marketing Manager reports into the Director of Marketing for Global Campuses and works in collaboration with Northeastern University's Enrollment Marketing and Admissions teams, network stakeholders, the Regional Dean, and the extended regional campus team to meet goals for assigned projects and portfolios.

Responsibilities:
Key responsibilities include, but are not limited to:

  • Define the overall marketing strategy, messaging and positioning for degree programs, sectors, audiences, and

    initiatives across Northeastern University's portfolio of degree programs offered in Charlotte, North Carolina.

  • Develop and manage execution of marketing plans through effective project management and collaboration with

    central marketing and creative teams.

  • Effectively track and measure campaign success and ROI through regular monitoring and reporting of data

    through the entire enrollment funnel; from lead generation and nurturing through enrollment.

  • Work collaboratively with Marketing team to ensure that all marketing reflects consistent and timely on-brand

    messages that are regionally relevant. Serve as local branding SME to ensure consistent tone and voice.

  • Build and maintain relationships with internal and external university partners and manage any local marketing

    vendors

  • Utilize marketing automation tool (Marketo) and CRM (Salesforce) to attract and nurture prospective students

    through the enrollment process.

  • Effectively manage the regional marketing budget for assigned degree programs, disciplines and initiatives.

  • Coordinate with central communications team on any Public Relations outreach and oversee any local PR

    partners.

  • Manage content strategy for local websites and social media channels for the campus.

    Qualifications:
  • Primary location is within the Charlotte, North Carolina area. Regional marketing experience specific to the area

    preferred; including understanding of regional demographics and local media.

  • Bachelor's degree in Marketing, Business or related field with a minimum of 4 years' experience in marketing.

    Higher education experience a plus.

  • Demonstrated success in developing and implementing integrated marketing strategies. Strong knowledge and

    experience in the development and implementation of marketing campaigns and strategies.

  • Working knowledge and experience with a marketing automation tool and CRM tool a plus. Marketo and

    Salesforce experience preferable.

  • Strong project management skills.

  • Strong relationship building skills and ability to manage stakeholder expectations.

  • Ability to think both analytically and strategically. Understanding of key marketing analytics including conversion

    rates and optimization.

  • Experience with management of marketing budget.

  • Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization

    Salary Grade:
    12

    Additional Information:
    Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

    All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

    To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


    To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/506943

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