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Fisk University
Tennessee, United States
Competitive Salary
Closing date
Aug 30, 2021

View more

Position Type
Administrative, Business & Administrative Affairs, Computer Services & Information Technology
Employment Level
Employment Type
Full Time
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Job Summary

Oversees web management, operations and search engine optimization for assigned business unit, college or department. Writes and optimizes web content. Designs websites and webpages. Utilizes search engine optimization tools to improve page ranking. Utilizes analytics tools to manage, track and report on website key performance indicators (KPIs). Provides support for digital communication initiatives, including HTML e-mails, social media, digital campaigns and other targeted content development.


  • Designs and develops assigned college and/or department websites, including navigation design and page layout
  • Creates websites and web pages using the University's content management system
  • Assists in the design, development and implementation of assigned location's digital communication initiatives, including HTML e-mails, social media, and other targeted content
  • Assists faculty in the development of personal faculty websites
  • Provides web and technical customer service to students, faculty, and staff
  • Monitors and maintains assigned location's Google Analytics accounts
  • Advises on website best practices, including usability, search engine optimization and the use of web analytics
  • Optimizes on-site content for maximum visibility and ranking in major search engines, HTML, site structure as well as page layout and navigation considerations
  • Maintains approved naming and linking convention of web pages, images and multimedia files
  • Develops in-bound link from relevant sites and directories
  • Performs information gathering services including technical website analysis, competitive and keyword research and link analysis.
  • Identifies and implements innovate search engine optimization (SEO) strategies at business unit and/or college level
  • Develops website content and content strategy to complement and enhance the customer experience in collaboration with business unit leaders
  • Creates social media content and posts for the main Fisk University channels - Facebook, Instagram, Twitter, LinkedIn
  • Manages photography and videography needs for the University and its units. Takes photographs for website and social media content, and other university needs.
  • Ensures brand consistency across website
  • Monitors, measures, analyzes and reports via dashboard and scoreboard

Knowledge, Skills, & Abilities

  • Knowledge in developing web and mobile strategies
  • Knowledge and ability to produce creative web designs and develop responsive websites
  • Able to do in-depth keyword analytics and use of keywords in content, campaigns and creative materials
  • Able to write, edit and coordinate original, and curated search engine optimized (SEO) content
  • Experience analyzing content performance to understand user behavior and pushing toward continuous content improvement
  • Familiarity with the latest CMS solutions
  • Able to translate analytic data into strategic ideas and recommendations
  • Experience using graphics and web development tools
  • Understanding of HTML, CSS and JavaScript
  • Able to achieve top search engine rankings
  • Strong knowledge of search engine algorithms and ranking strategies
  • Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and search engine ranking factors
  • Familiarity with the latest trends, technologies and methodologies in web design, graphic design, and search engine optimization strategies
  • Able to handle multiple tasks or projects at one time meeting assigned deadlines
  • Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
  • Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Illustrator, Photoshop, Acrobat and Flash, Google Analytics)
  • Strong attention to detail and follow up skills
  • Strong customer service skills and phone and e-mail etiquette


Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education in Communications, Marketing, Computer Science, Information Technology or related field


Required Experience

Two (2) years related experience in website management with extensive experience in website design (portfolio required)


Preferred Qualifications

Preferred Educational Qualifications

Advanced degree in in Communications, Marketing, Computer Science, Information Technology or related field


Preferred Experience

  • Experience working in higher education
  • Web experience in higher education industry, information technology, computer science, or related field
  • search engine optimization (SEO) platform experience
  • Content Management System (CMS) experience
  • Previous SEO experience in optimizing web and campaign performance in search results
  • Previous experience utilizing Google Analytics advanced analytics, Advanced Microsoft Office Excel, Word, and PowerPoint


Additional Requirements: A background and/or credit check will be required of the successful applicant. An official transcript (if applicable) and names, addresses and phone numbers of three (3) references will be required of the successful applicant.



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