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Marketing Coordinator

University of Wisconsin La Crosse
Wisconsin, United States
Salary Not Specified
Posted date
Jun 29, 2021

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Administrative, Business & Administrative Affairs, Business & Administrative Support, Public Relations & Marketing (Campus), Student Affairs, Other Student Affairs
Employment Level
Employment Type
Full Time
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Posting Details

Recruitment Number


Working Title

Marketing Coordinator

Position Type


Appointment Percentage



Academic Affairs Division

Position Summary

This position works under general supervision and reports to the Marketing Manager in Graduate & Extended Learning. The position participates in planning, coordinating, and implementing new or modified systems related to marketing all programming sponsored by GEL .
This position also supervises GEL office marketing student employees.
The normal work schedule for this position is Monday through Friday from 7:45 am to 4:30 pm. This position may require flexibility with work hours in order to accommodate program marketing demands.

Description of College / Department / Program / Division / Unit

Graduate & Extended Learning is a new unit on campus, formed by the merger of Graduate Studies and Extended Learning. We work to connect the university to the community by offering innovative educational opportunities. We support and advocate for campus graduate degree programs and credit course opportunities, provide conference and event services, and support a wide array of professional development opportunities. We are a fast-paced office with multiple deadlines, and our work changes often. For that reason we value collaboration, communication, and strong organizational skills.

Required Qualifications

• Education Minimum: High school diploma
• Valid driver’s license
• Proficient in MS Office Suite
• Website editing experience
• Ability to multi-task
• Excellent oral and written communication
• Knowledge and experience in the use of bulk email software
• Ability to coordinate projects, work independently and to set priorities to meet the demands of the position and associated deadlines
• Ability to use discretion and good judgment regarding confidential information

Preferred Qualifications

• Bachelor’s degree in marketing or business
• Previous work experience in marketing
• Graphic design experience
• Project management

Physical Demands

• Ability to lift up to 40 lbs

Working conditions and environment

• Professional representation of GEL and professional attire is required
• Some evening and weekend work may be required
• Some in and out of town travel

Miscellaneous Information

Your benefits add an additional 40%+ to the overall financial package from the university.
Highlights include:
• 22 days of vacation for 12-month positions (that are non-instructional)
• excellent flexible health insurance with low co-pays and good coverage.
• paid holidays and sick days.
• sick leave may be converted at retirement to pay for health insurance post-work at UWL .
• after 5 years of employment, you become vested in our retirement system which ensures income post-career.
• benefits at UWL are highly competitive with local industry and some of the strongest in state and nation.
Learn more at:
Benefit eligibility is determined at point of hire. This information is provided for illustrative purposes only. Benefits are also pro-rated based on the appointment percentage.

The University of Wisconsin System and the University of Wisconsin–Madison are engaged in a redesign of job title and compensation structures. The Title and Total Compensation Project will result in relevant and market-informed titles to help us keep and grow our outstanding workforce. If you are the successful candidate, your title is subject to change in November 2021. For more information, visit:


These are the job duties required for the position.

Responsibility Statement

Marketing Coordination and Production

Duties to Support Responsibility

• Assist in the development, dissemination and coordination of multi-channel marketing campaigns including but not limited to: HTML email design and deployment, print collateral, digital, web, social, media/press, direct mail through established policies and procedures
• Meet established due dates
• Assist in monitoring and tracking of budgeted expenses

Percentage Of Time




Responsibility Statement

Data Collection and Reporting

Duties to Support Responsibility

• Utilize established policies and procedures to track marketing initiatives
• Assist in organizing and creating marketing activity reports
• Coordinate the collection of 3rd party data through existing policies and procedures
• Coordinate data reports, evaluations and surveys

Percentage Of Time




Responsibility Statement

Train staff/students on marketing related processes as necessary

Duties to Support Responsibility

Supervise student(s) assigned to Marketing Coordinator

Percentage Of Time




Posting Detail Information

Special Instructions

Posting Date


Close Date

Continuous Recruitment


Continuous Recruitment First Review Date


Position Contact Name

Michele Overgard

Position Contact Email
Required Documents
Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter/Letter of Application
  3. Reference Contact Information
Optional Documents
  1. Unofficial UndergraduateTranscripts
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. How did you hear about this employment opportunity?
    • Chronicle of Higher Education Web Site
    • Discipline-Specific Publication/Web Site
    • HERC Web Site
    • Web Site
    • Job Center of Wisconsin Web Site
    • Minority Publication/Web Site
    • University of Wisconsin - La Crosse Social Media (i.e. Facebook, LinkedIn, Twitter)
    • University of Wisconsin - La Crosse Web Site
    • La Crosse Tribune
    • Personal Referral
  2. Are you currently under investigation or have ever left employment during an active investigation in which you were accused of sexual violence or sexual harassment? (Required under UW System Administrative Policy 1275)
    • Yes
    • No
  3. Were you ever found to have engaged in any sexual violence or sexual harassment in a previous work assignment? (Required under UW System Administrative Policy 1275)
    • Yes
    • No
  4. Are you an alum of the University of Wisconsin-La Crosse?
    • Yes
    • No
  5. After you retire from a Wisconsin Retirement System (WRS) employer, you may return to work with a WRS employer as a rehired annuitant, provided certain requirements are met. There are no restrictions on what type of position a rehired annuitant can hold. Under the WRS, there is no limit to how much you may earn as a rehired annuitant. (Learn more: Are you currently collecting an annuity from the Wisconsin Retirement System, (WRS)?
    • Yes
    • No
  6. Are you currently employed by or have you been employed by a UW System institution or a State of Wisconsin agency during the last seven (7) years? Please answer yes or no. If yes, provide the institution or agency name, your supervisor and contact information, including phone number and email address.
    • Yes
    • No
  7. Please provide your most recent employer, supervisor name and contact information, including phone number and email address. (Pursuant to UW System Administrative Policy 1275, UW System requires reference checks related to sexual harassment and sexual violence to be conducted at a minimum with a final candidate’s most recent employer and with all previous UW System institution and State of Wisconsin agency employers from the past seven years. UW-L will notify you prior to contacting your supervisor).

    (Open Ended Question)

  8. Will you now or in the future require visa sponsorship for employment at the University of Wisconsin-La Crosse? (UW-L and UW System institutions pay for some or all of the sponsorship costs. Some candidates may require an H1B or another form of employment sponsorship to work in the US. This question is asked so that if you are the successful candidate, Human Resources can work with your work unit to begin the process of obtaining this visa).
    • Yes, I will require sponsorship prior to employment.
    • Yes, I will require sponsorship for continued employment if hired.
    • No, I do not require sponsorship and am eligible to work in the US.
  9. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identities of finalists must be revealed upon request. See Wis. Stat. §. 19.36(7).
    • I wish for my name to remain confidential until the university is no longer able to do so.
    • I waive my right to keep my name confidential through the application process.
  10. Are you legally eligible to work in the United States?
    • Yes
    • No

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