Director of Digital Engagement

Director of Digital Engagement
Advancement

Trinity College seeks a talented and strategic Director of Digital Engagement to lead engagement with and for the college’s alumni, donor, and parent/family audiences and develop strategies and tools to help the college enhance fundraising and participation and nurture its relationships with those audiences broadly. Reporting to the Vice President for Advancement, the Director will guide the digital marketing and communications strategy for the division and will work closely with the division's senior leadership group and units to guide the use of digital tools, including email, social media, and the Alumni and Families website in executing advancement communications and marketing strategy. Within the division, there are several team members who are responsible for various elements of marketing, and there may be a future opportunity to expand the division’s communications and marketing staff.

This is an entirely new position for the college and the Director will have the opportunity both to envision the program from the ground up and to build a team to guide and implement that vision. We see this as a central element of our overall community engagement efforts and it will build off the success of the Virtual Long Walk platform that we launched this past year.

About Trinity College
At Trinity College, we seek to have our staff reflect the changing demographics of our student body. Our student body is diverse, representing 48 states and 71 countries with 23% students of color and 50% women. Just over 90% of students live in campus residences. Trinity is a highly selective, independent, nonsectarian liberal arts institution located in Connecticut’s capital, Hartford. With over 2,100 full-time undergraduate students and 91 graduate students, the College maintains a rigorous academic profile complemented by a vibrant and diverse co-curricular program. The College enjoys the benefit of being situated in an urban center and has strong academic, social, and philanthropic connections to our home city of Hartford. As a preeminent liberal arts college in an urban setting, Trinity College prepares students to be bold, independent thinkers who lead transformative lives.

Key Responsibilities

• Plans and implements the division’s communications and marketing strategy with a particular focus on online and digital engagement.
• Leads the division’s strategic use of email, web, social media, and mobile platforms in an integrated approach that supports and advances the division’s goals and strategic priorities.
• Acts as the “social listener” and online community manager, monitoring alumni comments, reactions, and sentiments on social media platforms. Provides recommendations for engagement opportunities and response strategies.
• Responsible for the content strategy and day-to-day management of the Alumni and Families website
• Collects and analyzes data (web analytics, campaign results, etc.) to make recommendations and decisions on content and audience experiences.
• Works closely with the Office of Communications to ensure alignment with the college’s brand standards, messaging, and best practices, as well as integration with college-wide communications and marketing strategies.
• Works closely with the Office of Communications to manage the Alumni and Families website, all social media platforms and email marketing communications.
• Responsible for partnering with the Communications Office and others in creating and sending executive-level email communication to alumni, parents/families, and donors, including messages from the president, vice president, and volunteer leadership groups
• With the VP and unit directors, plan and oversee the calendar for all e-communications and solicitations to alumni and parents

Minimum Qualifications

• Bachelor’s degree required, and 5 or more years of experience in communications, marketing, or development. Experience in higher education is highly desirable.
• Expertise in social media, email marketing, and digital engagement best practices. Full proficiency with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and emerging platforms, as well as demonstrated success in managing social media communities.
• Must be an excellent writer and editor with a keen eye for storytelling.
• Experienced collaborator who excels at working with others toward a common goal
• Proven project management skills and an ability to thrive in a fast-paced environment while prioritizing and handling multiple projects
• Demonstrated creativity, entrepreneurial thinking, and ability to identify innovative engagement opportunities
• Value Trinity’s commitment to inclusiveness; demonstrate respect and commitment to diversity

Desired Qualifications

• Familiarity with fundraising principles and experience in a higher education or academic setting
• Experience with design tools such as Adobe Creative Suite or Canva Pro
• Experience with PeopleSoft and/or CRM systems
• Experience with distributed content management systems such as WordPress
• Degree from or familiarity with Trinity College highly desired
• Experience managing staff

Physical Requirements
The position is heavily reliant on use of a computer.

Application Materials Requirements

• Cover letter must include a statement about your work or experience with diverse communities and/or constituents.
• Examples of social media and digital marketing campaigns.

Special note: Candidate should be comfortable with and able to fulfill the position responsibilities in the current remote working environment. There may be an opportunity for this position to be permanently remote.

Review of applications will begin July 11, 2021.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

To apply online, visit https://trincoll.peopleadmin.com/postings/2335