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Marketing Strategy Account Lead, Health Care Portfolio

Employer
Nova Southeastern University
Location
Florida, United States
Salary
Competitive Salary
Closing date
Aug 24, 2021

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time
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Job Details

The Aspen Leadership Group is proud to partner with Nova Southeastern University in the search for a Marketing Strategy Account Lead for NSU’s Health Care Portfolio.

Reporting to the Vice President of Public Relations, Marketing, and Creative Services, the Marketing Strategy Account Lead for Health Care will develop, create, and implement data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices to produce demonstrated, quantitative performance measures and results against defined business outcomes. The Marketing Lead will oversee an account that includes oversight of digital lead generation advertising campaigns for NSU’s eight medical and health care related colleges as well as developing marketing strategies and promotional support for its burgeoning clinical operations, NSU Health. The Marketing Lead will partner with senior university officers, deans, vice presidents, and enrollment managers as well as with partner agencies to lead all efforts in the development, implementation, and measurement of integrated marketing campaigns across paid, owned, and shared channels.

Nova Southeastern University (NSU Florida) is top-ranked, private national research university, providing high-quality professional educational and research programs at the undergraduate, graduate and professional/doctoral degree levels. At NSU, students don’t just get an education, they get the competitive edge they need to contribute and lead in their careers, their community and their personal lives. Established in 1964, the university includes 15 colleges, the 215,000-square-foot Center for Collaborative Research, the private JK-12 grade University School, the world-class NSU Art Museum Fort Lauderdale, and the Alvin Sherman Library, Research and Information Technology Center, one of Florida’s largest public libraries. NSU students learn online and at campuses in Fort Lauderdale, Fort Myers, Jacksonville, Miami, Miramar, Orlando, Palm Beach, and Tampa, Florida, as well as San Juan, Puerto Rico. With nearly 200,000 alumni across the nation and globe, the reach of the NSU community is worldwide. Classified as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching, NSU is one of only 50 universities nationwide to also be awarded Carnegie’s Community Engagement Classification, and is also the largest private institution in the United States that meets the U.S. Department of Education’s criteria as a Hispanic-serving Institution. Please visit www.nova.edu for more information.

Nova Southeastern University is a majority-minority institution, with students from at least 116 countries around the world. Diversity is one of NSU’s Core Values, which permeates all that it does, and also reflects its student body. NSU has been consistently recognized for its diversity. But at NSU, diversity is about so much more than a person’s ethnic background or the color of their skin. Inclusiveness is a cornerstone that makes the NSU campus and the lives of those touched by the university much richer. This foundation has been with NSU for its first 50 years, and will continue to guide it into the future.

Nova Southeastern University’s Division of Public Relations, Marketing, and Creative Services is dedicated to representing, promoting, and serving the university. The division oversees all marketing and promotional communications projects for the university and is responsible for NSU’s overall brand management and advertising.

A bachelor's degree is required for this position as is four to seven years of experience in marketing and running a marketing team. All applications must be accompanied by a cover letter and résumé. Cover letters should be responsive to the mission of Nova Southeastern University and the responsibilities and qualifications presented in the prospectus.

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