Marketing Strategy Account Lead, Health Care Portfolio
- Employer
- Nova Southeastern University
- Location
- Florida, United States
- Salary
- Competitive Salary
- Date posted
- Jun 25, 2021
View more
- Position Type
- Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Level
- Administrative
- Employment Type
- Full Time
The Aspen Leadership Group is proud to partner with Nova
Southeastern University in the search for a Marketing Strategy
Account Lead for NSU’s Health Care Portfolio.
Reporting to the Vice President of Public Relations, Marketing, and
Creative Services, the Marketing Strategy Account Lead for Health
Care will develop, create, and implement data-driven marketing
strategies and campaigns that encompass a variety of digital and
traditional marketing techniques including advertising, digital
lead generation, paid social media, relationship marketing, managed
content, and other current communications practices to produce
demonstrated, quantitative performance measures and results against
defined business outcomes. The Marketing Lead will oversee an
account that includes oversight of digital lead generation
advertising campaigns for NSU’s eight medical and health care
related colleges as well as developing marketing strategies and
promotional support for its burgeoning clinical operations, NSU
Health. The Marketing Lead will partner with senior university
officers, deans, vice presidents, and enrollment managers as well
as with partner agencies to lead all efforts in the development,
implementation, and measurement of integrated marketing campaigns
across paid, owned, and shared channels.
Nova Southeastern University (NSU Florida) is top-ranked, private
national research university, providing high-quality professional
educational and research programs at the undergraduate, graduate
and professional/doctoral degree levels. At NSU, students don’t
just get an education, they get the competitive edge they need to
contribute and lead in their careers, their community and their
personal lives. Established in 1964, the university includes 15
colleges, the 215,000-square-foot Center for Collaborative
Research, the private JK-12 grade University School, the
world-class NSU Art Museum Fort Lauderdale, and the Alvin
Sherman Library, Research and Information Technology Center, one of
Florida’s largest public libraries. NSU students learn online and
at campuses in Fort Lauderdale, Fort Myers, Jacksonville, Miami,
Miramar, Orlando, Palm Beach, and Tampa, Florida, as well as San
Juan, Puerto Rico. With nearly 200,000 alumni across the
nation and globe, the reach of the NSU community is
worldwide. Classified as having “high research activity” by
the Carnegie Foundation for the Advancement of Teaching, NSU is one
of only 50 universities nationwide to also be awarded Carnegie’s
Community Engagement Classification, and is also the largest
private institution in the United States that meets the U.S.
Department of Education’s criteria as a Hispanic-serving
Institution. Please visit www.nova.edu for more
information.
Nova Southeastern University is a majority-minority institution,
with students from at least 116 countries around the world.
Diversity is one of NSU’s Core Values, which permeates all that it
does, and also reflects its student body. NSU has been consistently
recognized for its diversity. But at NSU, diversity is about so
much more than a person’s ethnic background or the color of their
skin. Inclusiveness is a cornerstone that makes the NSU campus and
the lives of those touched by the university much richer. This
foundation has been with NSU for its first 50 years, and will
continue to guide it into the future.
Nova Southeastern University’s Division of Public Relations,
Marketing, and Creative Services is dedicated to representing,
promoting, and serving the university. The division oversees all
marketing and promotional communications projects for the
university and is responsible for NSU’s overall brand management
and advertising.
A bachelor's degree is required for this position as is four to
seven years of experience in marketing and running a marketing
team. All applications must be accompanied by a cover letter and
résumé. Cover letters should be responsive to the mission of Nova
Southeastern University and the responsibilities and qualifications
presented in the prospectus.
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