Hiram College invites applications, expressions of interest, and
nominations of candidates in its search for the next Vice President
for Enrollment Management and Marketing (VPEMM). The next Vice
President will be a relationship-driven and results-oriented leader
who will continue the development of an integrated Enrollment and
Marketing division to increase enrollment numbers, grow net
revenues, and enhance the College’s brand regionally and
Hiram College, located in rural Northeast Ohio but less than an
hour from Cleveland, Akron, and Youngstown, provides students of
all backgrounds an attainable private education that teaches the
21st-century skills needed to understand, shape, and mend the
worlds they inhabit today, and those they will help lead tomorrow.
The College equips all students with the tools necessary to embrace
active learning in the classroom and beyond, with student-faculty
collaboration at its forefront.
Hiram is one of only ten percent of U.S. colleges and
universities to be awarded a chapter of the prestigious honor
society, Phi Beta Kappa. The College is a designated institution
within “Colleges That Change Lives” and “Colleges of Distinction.”
Hiram is recognized regularly by The Princeton Review, U.S. News
& World Report, and Washington Monthly for its academic
excellence, superb teaching, value, spirit of innovation, and
commitment to social mobility.
The College is known for its distinctive Hiram Plan, through
which students complete 12 weeks of traditional coursework, take a
week-long break, and finish their academic semester with three
weeks of intensive study in a single class. Hiram takes yet another
thoughtful approach to higher education through Hiram Connect,
linking coursework, internships, study-away explorations, and
hands-on learning opportunities. The process encourages students to
reflect upon their academic experiences and helps them to determine
what they want to do professionally and who they want to be
In all, Hiram offers 33 undergraduate majors, 38 minors, two
dual-degree programs, six pre-professional programs, an online
undergraduate program - Online@Hiram, a master’s degree program in
interdisciplinary studies, and a Weekend College program.
Outside of its beautiful central campus, Hiram lays claim to two
field stations as additional laboratories for student learning.
Located fewer than three miles from campus, the College’s James H.
Barrow Biological Field Station provides students with a 550-acre
research and educational facility that not only enhances the
science and environmental studies programs, but also delivers
enrichment and inspiration for students in all majors. A variety of
outreach programs are also offered, in addition to approximately
five miles of hiking trails. Hiram College also has a rustic camp
called the Northwoods Field Station, located in Michigan’s Upper
Peninsula. Students and alumni can visit Northwoods to reflect on
the beauty of Hiawatha National Forest and Cherry Lake or to
conduct research and take courses.
From Zambia to New Zealand, Hiram College also coordinates
several study abroad programs each year. Led by Hiram faculty, the
study abroad academic curriculum is team-taught and covers multiple
areas of study. Students examine topics such as national identity,
art and culture, business and the economy, and climate change while
immersing themselves in a new culture.
The College’s Tech and Trek mobile education program equips all
students with an iPad Pro, Apple Pencil, and keyboard bundle. The
campus-wide Apple mobile education program was the first of its
kind offered by a four-year college or university in Ohio. As a
result, Hiram was named an Apple Distinguished School for 2019-2022
for the leadership and educational excellence it has demonstrated
in using technology to enhance teaching and learning.
Hiram has nearly 70 registered student clubs and organizations
spanning interests in academics, Greek life, music, politics and
activism, publications and communications, faith, service, and
recreation. The College also offers 18 varsity sports, 17 of which
compete in the North Coast Athletic Conference and NCAA Division
Founded in 1850, Hiram College is a liberal arts college with a
proud heritage of educational innovation and excellence. Hiram was
established in the mid-nineteenth century as a preparatory
institution of high grade called the Western Reserve Eclectic
Institute. The Institute was founded by the Disciples of Christ and
located in Hiram, Ohio, because the founders believed this area of
the Western Reserve to be “healthful and free of distractions.”
Since the College’s first days, it has been nonsectarian and
coeducational, and throughout its existence, it has sustained this
egalitarian tradition of educating men and women from diverse
backgrounds. The institute’s original charter was authorized by the
state legislature on March 1, 1850, and modified in 1867 to
recognize the institution’s new collegiate rank when it became
The mission of Hiram College is to foster intellectual
excellence and social responsibility, enabling our students to
thrive in their chosen careers, flourish in life, and face the
urgent challenges of the times.
Statement of Core Values
Core values are the essential enduring tenets that guide the
Hiram College community. They set forth what we believe and define
how we should conduct our affairs. At the heart of these values is
• We are a community that fosters mentoring relationships and
shared responsibility for learning.
• We are committed to the well-being of each member of the
• We value the distinctive contributions of every person in the
• We believe in the interrelationship of knowledge exemplified in
the liberal arts.
• We demonstrate an unwavering commitment to the pursuit of
learning and quality scholarship.
• We value superior teaching and comprehensive mentoring.
• We are committed to supporting the continuous personal and
professional growth of community members.
• We foster an environment that encourages open inquiry.
• We recognize that the well-being and governance of the community
are a shared responsibility among community members.
• We believe that community members are accountable for their
actions and should be held to high standards.
• We embrace our responsibility to the larger community beyond the
boundaries of Hiram College and encourage learning through
• We respect the dignity of each individual.
• We are an inclusive community that welcomes people of diverse
backgrounds, beliefs, and points of view.
• We recognize the value of diversity in our educational
• We seek to foster a supportive environment in which community
members will be challenged to explore knowledge, values, and ethics
from varied perspectives.
• We celebrate freedom of thought and freedom of choice.
• We honor our tradition in the liberal arts and its profound
relevance to society.
• We are eager to explore new issues and practices and integrate
them into our academic vision.
• We encourage individual initiative, creativity, and talent.
Division of Enrollment Management and Marketing
The Division of
Enrollment Management and Marketing houses Marketing, Enrollment
Services, Financial Aid, and Recruiting & Admissions. These
teams are tasked with coordinating, implementing, and evaluating
the College’s strategic recruitment initiatives.
Position: Vice President for Enrollment Management and
The Vice President
for Enrollment Management and Marketing is responsible for the
leadership, strategic direction, and management of traditional and
non-traditional undergraduate admissions, graduate admissions, and
transfer initiatives as well as the Department of College
Relations. Additionally, this position, collaboratively with the
Dean of the College/Chief Academic Officer, is responsible for the
leadership and management of the student recruitment portion of
graduate programs and community college partnerships across
Northeast Ohio and Eastern Pennsylvania. The VPEMM will work
closely with the Vice President for Academic Affairs and the
Executive Director of Adult and Online Programs to develop and
market new online and graduate programs. The VPEMM will also work
closely with the CFO on enrollment forecasting and financial aid
modeling. This cabinet-level position acts as an advisor to the
President, college officers, and the Board of Trustees in all
enrollment management matters. As a member of a strong executive
team, the VPEMM will be expected to participate in all
cabinet-level decisions about the College.
The VPEMM serves
as the chief admissions strategist for the College. The VPEMM also
supervises the department of Strategic Marketing, which handles
marketing and external public relations. In total, the Vice
President oversees a staff of approximately 25. Direct reports to
this Vice President include the Director and Associate Directors of
Admissions (2), the Associate Director for Enrollment Strategies,
the Director of Strategic Marketing and Media Relations, and the
Director of Financial Aid.
Opportunities and Challenges for the Next Vice President
for Enrollment Management and Marketing
Develop and execute enrollment
The Vice President will develop and lead the execution of a
comprehensive and long-range but flexible strategic enrollment plan
for the College that will effectively integrate best practices in
recruitment and marketing efforts to continue strong branding
efforts at the College, increasing enrollment of traditional
students while identifying new opportunities to recruit adult,
online, and graduate students. The plan will support the College’s
overall mission and goals, inclusive of building new markets and
focusing on the entire student life cycle. Serving as a valued
partner with units across the College in support of recruitment,
retention, and student success efforts will be critical. Of
particular importance will be the implementation of critical
technology resources in cooperation with IT and other campus units.
The VPEMM will serve as an expert resource to senior administration
and the larger community on trends and challenges facing both
recruitment and persistence of both traditional and non-traditional
students and will engage the full Hiram community in enrollment
efforts. The Vice President will monitor the changing higher
education landscape to ensure the College proactively prepares for
and pivots as necessary to move the institution forward.
Provide engaged leadership
The VPEMM will be a thoughtful leader able to identify team
strengths and areas for growth in the furthering of a
high-functioning division. The Vice President will listen carefully
and offer transparent and engaged communication to advance the team
in achieving the larger goals of the institution. As the higher
education environment continues to shift, the VPEMM will offer open
and stable leadership that can manage change and assess and realign
resources and operations as necessary to lead the College into the
Optimize the skills and resources of the
The VPEMM will foster a culture of professional development,
cultivating the talents of divisional staff members, building on
their expertise, and encouraging their growth. An approachable and
highly skilled people manager, the Vice President will continue to
foster an atmosphere of collaboration and collegiality across the
division and with all other units on campus, championing the work
of enrollment management and marketing as a shared institutional
responsibility and one in which all take pride. The Vice President
will be a strong voice for the division in Hiram’s long-range
and lead a data-dependent model
The VPEMM will establish a data-dependent enrollment model able to
predict future trends and identify both challenges and
opportunities that lie ahead. The Vice President will lead the
division in optimizing the capabilities of CRM tools that are
already in place, ensuring the College engages with prospective
students in the most effective way, personalizing the experience,
and meeting students where they are on their educational path. The
VPEMM will encourage the sharing of data and information across the
Enrollment Division and the broader College and clearly communicate
how the data can inform and achieve enrollment goals. All
enrollment strategies will be driven by consistent, robust data and
thorough analysis of all available information.
Promote a consistent and persuasive message across the
Working closely with senior leadership and faculty, the Vice
President will continue to craft the College’s message and related
branding elements to further expand the institution’s reach. The
Vice President will connect with a variety of audiences – including
prospective students and families, local and national
organizations, faculty, staff, students, and alumni – on campus and
online through a variety of media platforms. The VPEMM will craft
and share a compelling narrative about the distinctive and
leading-edge set of educational experiences offered by the
Qualifications and Characteristics
The next Vice
President for Enrollment Management and Marketing will be an
innovative and energetic leader who will advance the enrollment
management and marketing functions and develop sound strategies to
move the institution forward. The Vice President will demonstrate a
commitment to higher education and be able to articulate the value
of a Hiram College education to a wide and varied audience.
Reporting to the
President and serving as a valued member of senior administration,
the Vice President for Enrollment Management and Marketing will
serve as the principal steward of the College’s enrollment and
marketing initiatives. The next VPEMM will be required to have an
earned bachelor’s degree, and an advanced degree is preferred.
candidate will possess:
• an understanding of the mission, challenges, and opportunities of
serving a private, tuition-dependent college or university;
• a working knowledge of all areas to be supervised;
• substantial experience with contemporary enrollment management
practices, higher education market trends, and competitor
• a demonstrated commitment to supporting an equitable, inclusive,
and diverse working environment;
• the ability to understand and advance the integration of
marketing with enrollment management, with a strong understanding
of best practices in the use of social media and digital
• familiarity with traditional, non-traditional, and graduate
• the capacity to be analytical, data-informed, and
• the ability to define problems, collect data, establish facts,
and draw valid conclusions;
• demonstrated strong leadership and managerial capacities;
• strong relationship building skills for effective advocacy of the
unit and the College;
• a proven ability to collaborate with a wide cross-section of
senior administrators, faculty, alumni, staff, trustees, and
• progressive levels of leadership in enrollment management or a
• demonstrated experience leading a successful enrollment marketing
program that utilizes direct mailings, internet and media
communications, social media outreach and metrics, the leveraging
of financial aid packaging, and enrollment software;
• the ability to advocate for resources, with a focus on
demonstrable return on investment; and
• excellent communication and listening skills with public speaking
Review of candidates will begin immediately. For best
consideration, please send all confidential nominations, inquiries,
and expressions of interest to:
Julie E. Tea, Managing
Brian Bustin, Senior Associate
Hiram College is an equal opportunity employer committed to
excellence through diversity!