The editor and director of communications has supervisory
responsibility for the long-range evolution of the UNC General
Alumni Association’s editorial strategies and assets. This
- The Carolina Alumni Review, a bimonthly print magazine
with a circulation of more than 68,000.
- The GAA’s e-newsletter “Out of the Blue,” reaching 170,000
alumni and others a month.
- The association web platform, alumni.unc.edu with an average
of 44,000 monthly unique visits.
- Social media, podcasts, video, marketing communications and
other print and digital assets to reach the broadest audience.
The Carolina Alumni Review represents a primary face of
the association, informing readers about their University — the
place and the people connected to it. The magazine, founded in
1912, reaches alumni and others who are dues-paying members of the
GAA and who are part of the University community in Chapel Hill,
including administrators, faculty and students. The magazine
upholds the highest journalistic standards and adheres to a
Statement of Purpose that reflects the values and goals of
both the association and the University. It has been recognized
with regional and national awards for its writing, design and
photography, earning 65 awards since 1996 from the Council for
Advancement and Support of Education.
With digital communications representing the organization’s most
dynamic growth area and the importance of reaching an ever-widening
audience through the highest quality content possible, the editor
and director of communications must be a leader in innovation and
must cultivate an entrepreneurial, inclusive spirit in the
This position reports to the president of the GAA and manages
nine full-time staff positions: three associate editors, a design
director, a graphic designer, a manager of marketing and
advertising, a marketing coordinator, an advertising account
representative and an online coordinator.
The editor and director of communications directs the
conceptualization and creation of compelling reader-first print and
multimedia content and ensures its integration across traditional
and digital/social media platforms. The editor and director of
communications must create an environment that enables the staff to
bring their initiative, creativity and passion to advance the
department’s goals, the GAA’s goals and their own and their
colleagues’ goals. The editor and director of communications must
be acutely aware of and understand how to answer needs of a diverse
range of stakeholders (alumni, the campus community and GAA staff)
to engage audiences and contribute to the GAA’s success.
The successful candidate will be:
- An excellent writer and editor.
- A visionary, collaborative and inclusive leader with a track
record of initiating and supporting innovation.
- Committed to diversity, equity and inclusion relating to
various platforms’ content as well as to internal staffing.
- Committed to exceptional customer service and support.
- Self-directed and able to rely on experience and judgment to
plan and accomplish goals that meet the needs of the association
and of audiences associated with the University.
The successful candidate also will:
- Provide numerous examples of managing multiple projects and
- Be an experienced manager of people and teams.
- Present strong interpersonal skills, including presentation
- Possess strong problem analysis and decision-making
- Demonstrate that she or he is obsessively picky about
- Be happiest on the job when working collaboratively with the
members of a diverse team.
- Believe the best solution may mean deviating from what’s always
been done before.
The editor and director of communications:
- Serves as the lead editor for the Carolina Alumni
Review and chief communications resource for the UNC General
Alumni Association, providing direction and editorial vision to
meet print and digital communication needs, including editorial,
marketing and advertising content.
- Plans and establishes schedules. Manages resources and
personnel in a fast-paced environment to adhere to production
schedules, working with writers, photographers, designers and
- Oversees the department’s annual budget; reviews and reconciles
all invoices related to the Communications Department.
- Manages issue planning for the magazine; conceives and develops
story ideas for features and standing departments; edits copy;
assigns copy as needed.
- Responds to queries and concerns from alumni, faculty and other
- Serves as a liaison with University officials.
- Provides direction to support advertising efforts; reconciles
questions regarding advertisers and potential advertisers in terms
of ad content or client relationships.
- Leads bimonthly departmental planning meetings.
- Negotiates printing contracts. Communicates with press
representatives to facilitate the printing process.
- Serves as the magazine’s liaison with the U.S. Postal Service.
Reviews and reconciles postal reports.
- Works with IT personnel on hardware/software/accessory
- Prepares materials for quarterly meetings of the Communications
Advisory Committee. Assists with the quarterly meetings of the
GAA’s Board of Directors. Participates in establishing the annual
long-range plan for Communications. Participates in orientation of
new GAA officers and directors.
- Works with the GAA president on policy and other issues.
- Demonstrates knowledge of ethical and legal issues involved in
reporting, producing and publishing content.
- Maintains relationships across various campus and alumni
constituencies for developing and sharing content.
A review of applications will begin immediately and will
continue until the position is filled. Preference will be given to
those with a familiarity with The University of North Carolina.
Particular attention will be paid to candidates’ descriptions of
their contributions to diversity and inclusivity. Applicants should
submit an introductory letter, resume, professional references and
links to online work samples via email to email@example.com
and include “Editor search” in the subject line. No phone calls,
please. All applications will be acknowledged.
All open positions are posted at alumni.unc.edu/jobs.