Director, Marketing Strategy (Recruitment)

Syracuse University
New York, United States
Salary Not Specified
Closing date
Oct 1, 2021

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Executive, Executive Directors
Employment Type
Full Time
Posting Details

Job # 037136 Department Code 24004-6012 Department Marketing Job Title Director, Marketing Strategy (Recruitment) Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

Reporting to the Executive Director of Marketing Strategy for Enrollment and the Student Experience, the Director of Marketing Strategy for recruitment will strategize, plan, and execute multi-channel marketing efforts designed to support new student recruitment goals and also help with strategies around student success and retention. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all our marketing efforts can work together to build our brand and advance the University’s enrollment goals. The Director partners with other strategists, specific units, and marketing channel teams to develop and execute marketing strategies to engage prospective students using various technologies (including current/emerging platforms). Responsible for deeply understanding partner’s goals, target audiences and pulling together an integrated marketing team to co-create the implementation of enrollment marketing strategy that bridges traditional marketing tactics, social and digital media, website development, online search, and email marketing programs to drive enrollment. Directs Project Managers and Strategists to bring marketing strategies from concept to completion. They will be responsible for developing a strong, trusting relationships with partners, and ensuring a coordinated approach to recruitment marketing and advertising efforts.


• Bachelor’s degree and seven (7) plus years in marketing strategy development with three (3) plus years of higher education with a focus on enrollment/recruitment marketing.

• Four (4) plus years of experience leading diverse marketing teams.

• A track record of implementing major national omnichannel marketing campaigns which meet or exceeded stated measurable goals.

• Experience in higher education or student recruitment strongly preferred.

Job Specific Qualifications

• Big-picture thinker, connect dots across multiple campaigns to drive enterprise-level approach to strategic marketing.

• Deep understanding, experience of brand expression, bringing a brand to life through strategic marketing campaigns.

• A team player that works collaboratively with diverse groups and experience working on/with teams.

• Outstanding communication and organizational skills.

• Works well with wide range of people (from senior executives to administrative staff).

• Calm under pressure. Manages stressful situations in a solution-oriented way with positive attitude.

• Comfortable working irregular hours. A do-er.

• Responsible for ensuring dozens of marketing programs and campaigns roll out on-time and on-budget.

• Excellent management and organizational skills with good attention to detail and follow up and has a demonstrated ability in managing staff and teams.

• Must also have the ability to oversee and execute multiple projects simultaneously while working effectively under the pressure of last-minute deadlines and changing priorities.

• Is proactive and takes initiative.

• Functions effectively, both independently and as a member of a team, with a willingness to assist with routine and last-minute projects.

Preferred Qualifications:
• Three (3) plus years at a large, R1 university with Slate CRM knowledge and experience


• Directs and stewards the overarching marketing priorities strategic plan supporting new student recruitment and enrollment.

• Works closely with business/academic unit, team, and other schools/college marketing teams to ensure effective prioritization and planning annually.

• Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.

• Directs the development of marketing plans and related materials in partnership with the broader marketing team.

• Helps team members trouble-shoot challenges.

• Works with other leaders to ensure marketing programs roll out on time and on budget.

• Serves as lead marketer on special projects as needed.

• Reviews, directs, guides and mentors.

• Attends partner meetings.

• Ensures teams effectively translate strategy to operations.

• Provides counsel to Executive Director and collaborates on building a best-in-class marketing operation.

• Stays up to date on industry trends.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 06/22/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert