Director, Marketing Strategy (Recruitment)
Commensurate with Experience
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Unionized Position Code
Reporting to the Executive Director of Marketing Strategy for
Enrollment and the Student Experience, the Director of Marketing
Strategy for recruitment will strategize, plan, and execute
multi-channel marketing efforts designed to support new student
recruitment goals and also help with strategies around student
success and retention. A strategic-thinker who can translate
big-picture marketing vision to implementable operational plans,
this individual is a dot-connector who must understand how all our
marketing efforts can work together to build our brand and advance
the University’s enrollment goals. The Director partners with other
strategists, specific units, and marketing channel teams to develop
and execute marketing strategies to engage prospective students
using various technologies (including current/emerging platforms).
Responsible for deeply understanding partner’s goals, target
audiences and pulling together an integrated marketing team to
co-create the implementation of enrollment marketing strategy that
bridges traditional marketing tactics, social and digital media,
website development, online search, and email marketing programs to
drive enrollment. Directs Project Managers and Strategists to bring
marketing strategies from concept to completion. They will be
responsible for developing a strong, trusting relationships with
partners, and ensuring a coordinated approach to recruitment
marketing and advertising efforts.
• Bachelor’s degree and seven (7) plus years in marketing strategy
development with three (3) plus years of higher education with a
focus on enrollment/recruitment marketing.
• Four (4) plus years of experience leading diverse marketing
• A track record of implementing major national omnichannel
marketing campaigns which meet or exceeded stated measurable
• Experience in higher education or student recruitment strongly
Job Specific Qualifications
• Big-picture thinker, connect dots across multiple campaigns to
drive enterprise-level approach to strategic marketing.
• Deep understanding, experience of brand expression, bringing a
brand to life through strategic marketing campaigns.
• A team player that works collaboratively with diverse groups and
experience working on/with teams.
• Outstanding communication and organizational skills.
• Works well with wide range of people (from senior executives to
• Calm under pressure. Manages stressful situations in a
solution-oriented way with positive attitude.
• Comfortable working irregular hours. A do-er.
• Responsible for ensuring dozens of marketing programs and
campaigns roll out on-time and on-budget.
• Excellent management and organizational skills with good
attention to detail and follow up and has a demonstrated ability in
managing staff and teams.
• Must also have the ability to oversee and execute multiple
projects simultaneously while working effectively under the
pressure of last-minute deadlines and changing priorities.
• Is proactive and takes initiative.
• Functions effectively, both independently and as a member of a
team, with a willingness to assist with routine and last-minute
• Three (3) plus years at a large, R1 university with Slate CRM
knowledge and experience
• Directs and stewards the overarching marketing priorities
strategic plan supporting new student recruitment and
• Works closely with business/academic unit, team, and other
schools/college marketing teams to ensure effective prioritization
and planning annually.
• Makes sure resources are in place to partner with other units to
build marketing plans that help them advance their strategic
• Directs the development of marketing plans and related materials
in partnership with the broader marketing team.
• Helps team members trouble-shoot challenges.
• Works with other leaders to ensure marketing programs roll out on
time and on budget.
• Serves as lead marketer on special projects as needed.
• Reviews, directs, guides and mentors.
• Attends partner meetings.
• Ensures teams effectively translate strategy to operations.
• Provides counsel to Executive Director and collaborates on
building a best-in-class marketing operation.
• Stays up to date on industry trends.
In addition to completing an online application, please attach a
resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university
with distinctive academics, diversely unique offerings and an
undeniable spirit. Located in the geographic heart of New York
State, with a global footprint, and nearly 150 years of history,
Syracuse University offers a quintessential college
The scope of Syracuse University is a testament to its strengths: a
pioneering history dating back to 1870; a choice of more than 200
majors and 100 minors offered through 13 schools and colleges;
nearly 15,000 undergraduates and 5,000 graduate students; more than
a quarter of a million alumni in 160 countries; and a student
population from all 50 U.S. states and 123 countries. For more
information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center
of New York State approximately 250 miles northwest of New York
City. The metro-area population totals approximately 500,000. The
area offers a low cost of living and provides many social,
cultural, and recreational options, including parks, museums,
festivals, professional regional theater, and premier shopping
venues. Syracuse and Central New York present a wide range of
seasonal recreation and attractions ranging from water skiing and
snow skiing, hiking in the Adirondacks, touring the historic sites,
visiting wineries along the Finger Lakes, and biking on trails
along the Erie Canal.
Syracuse University is an equal-opportunity, affirmative-action
institution. The University prohibits discrimination and harassment
based on race, color, creed, religion, sex, gender, national
origin, citizenship, ethnicity, marital status, age, disability,
sexual orientation, gender identity and gender expression, veteran
status, or any other status protected by applicable law to the
extent prohibited by law. This nondiscrimination policy covers
admissions, employment, and access to and treatment in University
programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the
military-connected community through its educational programs,
community outreach, and employment programs. After World War II,
Syracuse University welcomed more than 10,000 returning veterans to
our campus, and those veterans literally transformed Syracuse
University into the national research institution it is today. The
University’s contemporary commitment to veterans builds on this
historical legacy, and extends to both class-leading initiatives
focused on making an SU degree accessible and affordable to the
post-9/11 generation of veterans, and also programs designed to
position Syracuse University as the employer of choice for military
veterans, members of the Guard and Reserve, and military family
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in
which students, faculty, administrators, staff, curriculum, social
activities, governance, and all other aspects of campus life
reflect a diverse, multi-cultural, and international worldview. The
University community recognizes and values the many similarities
and differences among individuals and groups. At Syracuse, we are
committed to preparing students to understand, live among,
appreciate, and work in an inherently diverse country and world
made up of people with different ethnic and racial backgrounds,
military backgrounds, religious beliefs, socio-economic status,
cultural traditions, abilities, sexual orientations and gender
identities. To do so, we commit ourselves to promoting a community
that celebrates and models the principles of diversity and
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