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Director of Marketing and Communications

Job Details

Posting Details

Position Title

Director of Marketing and Communications

Job Description

The Director of Marketing and Communications is responsible for developing and implementing the long-term marketing & communication vision for Missouri Western’s brand.
Responsibilities include planning, development and implementation of all Missouri Western marketing strategies and University communications, both external and internal.
Oversees development and implementation of support materials and services in the area of marketing and communications.
Directs the efforts of the marketing and communications staff, serves as a liaison to the President’s Cabinet and coordinates at the strategic and tactical levels with the other functions of the University.

ESSENTIAL DUTIES :
• Responsible for creating, implementing and measuring the success of comprehensive communications and marketing initiatives that will enhance the Missouri Western image and position within the marketplace and the general public.
• Oversees the creative team that provides creative assets for enrollment management and development.
• Provides strategic communication support to the University’s leadership team.
• Manages and facilitates internal communications.
• Provides strategic leadership and management for the Marketing and Communications team.
• Manages the strategic communications and creative design of Missouri Western marketing and communications activities and materials including:
o Admissions/Enrollment Management
o Website, Social Media, video production
o Institutional Advancement
o Conference Services and Events
o Media Relations
o President’s Office

Required Qualifications

• Bachelor’s degree in Public Relations, Communication, Marketing, Journalism, or related area
• Five years of experience in communications and marketing, brand management, digital media

Preferred Qualifications

• Engagement with higher education enrollment management
• Experience leading teams
• Master’s degree

Physical Demands

• Sedentary Work
• Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

FLSA

Exempt

Additional Demands

Valid Driver’s License
May require some travel
May require some nights and weekends

KNOWLEDGE, SKILLS AND ABILITIES :
• Creative, visionary, and innovative
• Integrated marketing plans and strategies
• Brand management best practices and procedures
• Media relations plans and strategies
• Publications practices and procedures
• Digital and social media
• Strategic thinking
• Public relations
• Strong written and oral communication
• Project management
• Dynamic leadership
• Communication, interpersonal skills as applied to interaction with colleagues and the public
• Emergency communication/management and ability to manage confidential information

Hours of Work

M-F 8:00am-4:30pm

Posting Number

S221P

Open Date

06/21/2021

Priority Deadline

07/01/2021

Open Until Filled

Yes

Company

Missouri Western State University

At Missouri Western, Griffons Succeed!

Missouri Western State University has a proud tradition of providing a high quality, affordable education to students in the state of Missouri and beyond. We are a four-year, state-supported institution providing a variety of degree programs and offering professional master’s degrees, four-year baccalaureate degrees, two-year associate degrees, pre-professional transfer programs and one-year certificates. In addition, the University offers seminars, conferences and workshops suited to the needs of the community.

Students come from throughout the United States and more than 25 countries. And our alumni live and work around the world. From its humble beginnings in 1915, Missouri Western continues to deepen its impact on the community, region, nation and world.

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