Administrator, Web Content

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Job Title: Administrator, Web Content

Division: Advancement and Communications

Evaluation Group: Staff

FLSA Status: Exempt

Starting Salary: $ 40,249.00 +

Reports To: Director, Communications

Positions Supervised: N/A

Job Summary

The web content administrator is responsible for managing the creation, implementation, and flow of all non‐sports web content. This position oversees special segments of the Lindenwood website and integration of external sources. Additionally, this position supports dissemination of internal communications via regularly scheduled and special-case emails to University employees.

Essential Job Functions and Performance Indicators

The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Job Responsibilities and Execution

  • Provides ongoing navigational improvements, usability testing, search engine optimization, and analysis of user analytics to promote the University
  • Assists in determining the University’s priorities for new page development, revisions, and functionality
  • Manages the creation, implementation, and flow of all non-sports web content and internal email communications and email marketing initiatives
  • Manages specialized pages such as the alumni website and strategic plan initiative pages
  • Supports recruitment and improves communications and relationships between the institution and internal/external stakeholders
  • Researches and implements best methods to publish content to the Internet
  • Ensures that Lindenwood’s web content upholds University standards, branding, and values

Service Excellence

  • Establishes and maintains effective relationships with faculty, staff, and colleagues
  • Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
  • Models, supports, and holds others accountable to the University’s values – excellence, dedication, integrity, creativity, and teamwork

Communication, Teamwork, and Collaboration

  • Acts as contact for all internal stakeholders wishing to create or revise web content and communicates their needs to the webmaster
  • Collaborates with the webmaster on content creation, navigational strategies, and the addition of web-based user interfaces
  • Collaborates to ensure branding is consistent across email communications, website, and other digital media; works with social media team on best placement
  • Collaborates with Advancement and Communications on The Digest (weekly email communication to employees)

Job may require other duties as assigned.

Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.

  • Bachelor’s degree
  • Minimum of 2 year’s relevant work experience
  • Master’s degree preferred

Knowledge, Skills, and Abilities – May be representative, but not all-inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.

  • Demonstrated ability to work effectively with individuals from diverse communities and cultures
  • Excellent editorial, verbal, and computer graphics skills
  • Ability to use good judgment, think critically, and meet deadlines
  • Proficiency in Microsoft Office Suite, Google Analytics, Google Tag Manager, Google Search Console, Bing Webmaster Tools, and email marketing systems such as Constant Contact
  • Basic knowledge of HTM, HTML 5, CSS, Javascript, and PHP
  • Knowledge of BigTree content management system (CMS)

Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.

  • General office setting

Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Ability to work effectively at a computer for up to eight hours daily
  • Ability to sit for extended periods of time
  • Regular attendance is a necessary and essential function

Equal Opportunity Employer

Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.

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