The Office of the Dean in the Eberly College of Arts and Sciences
(ECAS) is seeking applications for the position of Director of
Marketing & Communications. This position is responsible for
all ECAS (administration, departments, and programs) web sites, and
has supervisory authority over the assistant director, multimedia
specialist, and the web master. As such, the Director of Marketing
and Communications for the Eberly College of Arts and Sciences
(ECAS) is responsible for assisting the administration, faculty,
staff, and/or other personnel with the ECAS’s integrated
communication activities via web, print, social media, radio, and
television, in order to enhance the prestige and goodwill of the
College and to ensure that the needs and reputation of the College
In order to be successful in this position, the ideal candidate
- In consultation with the Dean of the Eberly College, develop,
manage and implement a comprehensive communications plan. The plan
must align with the mission and strategic goals of the university
and college, and strengthen the understanding of the ECAS’s vision,
and goals. Develop print, marketing and public relation proposals
for discussion with the Dean.
- In consultation with the Dean, develop and implement a targeted
public relations and marketing plan for the Eberly College. Gather
and maintain current information from ECAS departments/programs
regarding ECAS faculty and alumni for use as content in ECAS
communications materials. In consultation with the Dean, develop
procedures that strategically prioritize faculty/college
information to ensure press releases are written for only high
priority information. On behalf of the Dean, compose various types
of high-level communication such as announcements, speeches,
- Oversee registration of any ECAS logo, trademark, or other
intellectual property. Manage rapid response and crisis
communications for the ECAS. Collaborate with the WVU Office of
University Relations. Participate in WVU key communicators meetings
and activities and report on same.
- Hire and supervise a staff of professionals and student
interns. Evaluate their performance and if necessary, initiates
- Oversee and produce a variety of printed communication
materials. Subject matter may include recruitment, development,
alumni promotional materials, lecture and symposium ads, programs,
and invitations. The director is charged with working with ECAS
departments/programs to assist with print projects.
- Ensure each project progresses in accordance with approved
deadlines and within budget. Ensure intellectual property items
used in ECAS print materials comply with WVU standards.
- Must have an understanding and knowledge of web site design
(including web site architecture, navigation, functionality,
graphics) sufficient to effectively manage the ECAS website and
keep the ECAS webmaster on task. Oversee that the content of all
ECAS websites is accurate, current, and relevant. Routinely
coordinate with appropriate departmental web liaisons to obtain
updated information for web site content. Write or edit language of
web site content to ensure accuracy and compatibility with existing
- Expand and grow the Eberly College presence in online
communication channels and to help develop strategic goals for
website, blog, and social networking sites. Manage all Eberly
College social networking sites through strategic daily postings,
management of content and community engagement. Consult with,
train, coach and support internal departments and programs to
enable them to be effective in social media and achieve their
goals. Work with analytics to track and communicate the College’s
social media performance
- Bachelor’s degree required, with a preference in
communications, marketing, integrated marketing communications,
public relations or similar field.
- A minimum of five (5) years of experience:
- Experience in marketing, communications, and public
- Experience developing a complex strategic communication
- Supervisory experience
- Applicants who are selected for an interview will be required
to provide a portfolio of communication samples.
- Demonstrated superior skills in media and public relations
principles and practices.
- Superior skills in communications principles and practices for
audiences both internal and external to your organization.
- Superior skills in marketing principles and practices.
- Demonstrated superior writing and editing skills required,
including skills in English, grammar, spelling, punctuation, and
accepted journalism style.
- Demonstrated superior interpersonal and oral communication
- Demonstrated ability to establish and maintain effective
communication and working relationships across different
departments/programs within the ECAS and WVU, and externally.
- Demonstrated ability to manage and coordinate concurrent
- Demonstrated ability to supervise others and to assign and
At West Virginia University, we leverage our talents and resources
to create a better future for our state and the world. As West
Virginia's land-grant university, WVU has three campuses that touch
each corner of the state. The WVU System includes 518 buildings on
15,880 acres, Extension Service offices in all 55 counties, ten
experimental farms and four forests.
From the groundbreaking R1 research of our flagship campus in
Morgantown to the career-oriented programs of WVU Potomac State in
Keyser to the technology-intensive programs at WVU Tech in Beckley
— the contributions of WVU employees directly impact the 1.8
million people of West Virginia every day, no matter their role or
Service, curiosity, respect, accountability, and appreciation are
the core values that unite Mountaineers, inspiring one another to
work tirelessly and support others as they seek to reach new
heights. After all, when you're a Mountaineer, impossible is just
another mountain to climb.
To learn more about West Virginia University, visit go.wvu.edu
. View current career
opportunities at careers.wvu.edu
West Virginia University is proud to be an Equal Opportunity
employer and is the recipient of an NSF ADVANCE award for gender
equity. The University values diversity among its faculty, staff,
and students, and invites applications from all qualified
applicants regardless of race, ethnicity, color, religion, gender
identity, sexual orientation, age, nationality, genetics,
disability, or Veteran status.