Director of Marketing and Community Engagement
- Employer
- University of North Carolina at Asheville
- Location
- North Carolina, United States
- Salary
- Salary Not specified
- Date posted
- Jun 15, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Athletics, Executive, Executive Directors
- Employment Level
- Administrative
- Employment Type
- Full Time
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The Athletics department at UNC Asheville is an integral part of
the University committed to providing an exemplary NCAA Division I
Athletics Program that creates an environment where
student-athletes have high-impact learning experiences while
pursuing academic, athletic and lifelong goals, and engages the
University's internal and external constituents and communities.
Competing in the Big South Conference, UNC Asheville's Athletics
department strives to be nationally recognized for developing
"Champions in Athletics and Leaders in Life" by winning in the
classroom, community, and competition. The ideal candidate will
exhibit character traits of integrity, servant-leadership, work
ethic, creativity, and respect for others, and will be passionate
about working in college athletics. The Director of Strategic
Marketing will manage outreach efforts utilizing a broad range of
techniques and strategies including UNC Asheville athletics digital
platform, website, social media, email communication and hands on
community interaction to engage people in UNC Asheville athletics
mission and programs. The target audience includes both people who
are already aware of and participating with UNC Asheville athletics
as well as the community-at-large. Design and implement marketing
strategies that increase attendance and revenue, as well as enhance
the fan experience and game day atmosphere for home contests.
Create and execute strategies to engage people in UNC Asheville
athletic programs with a special focus on the local Asheville
community. Oversee the marketing budget. Manage logistics
associated with game day marketing as necessary and requested. Be
an active representative of UNC Asheville athletics at identified
community events. Effectively collaborate with university marketing
and communications team to promote UNC Asheville and UNC Asheville
Athletics. Assist with fulfillment of sold sponsorship inventory
with IMG/Learfield Bulldog GM.
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