Director of Marketing and Community Engagement
The Athletics department at UNC Asheville is an integral part of the University committed to providing an exemplary NCAA Division I Athletics Program that creates an environment where student-athletes have high-impact learning experiences while pursuing academic, athletic and lifelong goals, and engages the University's internal and external constituents and communities. Competing in the Big South Conference, UNC Asheville's Athletics department strives to be nationally recognized for developing "Champions in Athletics and Leaders in Life" by winning in the classroom, community, and competition. The ideal candidate will exhibit character traits of integrity, servant-leadership, work ethic, creativity, and respect for others, and will be passionate about working in college athletics. The Director of Strategic Marketing will manage outreach efforts utilizing a broad range of techniques and strategies including UNC Asheville athletics digital platform, website, social media, email communication and hands on community interaction to engage people in UNC Asheville athletics mission and programs. The target audience includes both people who are already aware of and participating with UNC Asheville athletics as well as the community-at-large. Design and implement marketing strategies that increase attendance and revenue, as well as enhance the fan experience and game day atmosphere for home contests. Create and execute strategies to engage people in UNC Asheville athletic programs with a special focus on the local Asheville community. Oversee the marketing budget. Manage logistics associated with game day marketing as necessary and requested. Be an active representative of UNC Asheville athletics at identified community events. Effectively collaborate with university marketing and communications team to promote UNC Asheville and UNC Asheville Athletics. Assist with fulfillment of sold sponsorship inventory with IMG/Learfield Bulldog GM.
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