Specialist IV, Marketing



Commitment to Mission

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, diversity, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

  • One LSC
  • Student Focused
  • Own It
  • Advance Equity
  • Cultivate Community
  • Choose Learning


The Chronicle of Higher Education’s “Great Colleges to Work For” is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College was recognized in five areas: Confidence in Senior Leadership; Diversity; Facilities, Workspace & Security; Job Satisfaction; and Work/Life Balance .

Campus Marketing Statement

Lone Star College-Montgomery

Lone Star College offers high-quality, affordable academic transfer and career training education to 99,000 students each semester. LSC is training tomorrow’s workforce today and redefining the community college experience to support student success. Stephen C. Head, Ph.D., serves as chancellor of LSC, the largest institution of higher education in the Houston area with an annual economic impact of nearly $3 billion.

LSC, which consists of seven colleges, ten centers, two university centers, Lone Star Corporate College and LSC-Online, is continuously named Great Colleges to Work For by the Chronicle of Higher Education. To learn more, visit LoneStar.edu.

Lone Star College–Montgomery, the premiere student-centered educational institution in Montgomery County, serves The Woodlands and Conroe communities. LSC–Montgomery provides a relaxing and conducive learning atmosphere while offering leisure learning opportunities, individual classes, and unique programs such as radiologic technology, physical therapy, and biotechnology.

Campus address is 3200 College Park Drive, Conroe, TX 77384.

Job Description



PURPOSE AND SCOPE:

The Marketing Specialist oversees the department work-study students and interns who serve as the brand ambassadors, as well as cultivate key relationships with members of the media and established college partners to share positive stories and/or news about the college. This position is responsible for ensuring the college's website, social media presence, and digital marketing campaigns are visually compelling, engaging, and effective with target audiences. The ideal candidate has proven experience in a wide range of digital communications areas including writing for the web, search engine optimization (SEO), Google Analytics, digital marketing strategy, social media and content marketing.

ESSENTIAL JOB FUNCTIONS:

  • Assists with the daily operations in the Digital Marketing Intelligence Center, and organize presentations and updating content of the website
  • Assists in the development of an integrated marketing strategy
  • Researches and applies new trends to enhance the user experience and increase engagement on social media and the mobile app
  • Works closely with faculty, staff and students on a daily basis to write and distribute stories about academic/student success and information, approaching deadlines, events, and news on the college's website, social media platforms, newsletters and marketing collateral
  • Works closely with the AIR analysts to create data sets and dashboards for targeted marketing campaigns and to measure results, the return on investment
  • Supervises department work-study students and interns serving as brand ambassadors, and charged with writing stories, engaging students on social media platforms, and carrying out various social media contests on campus
  • Creates digital graphics such as banners, custom images, icons, ads, and photos for daily social media content, the college website, and campaigns
  • Monitors the college's online reputation and conversations across social media platforms and consult with the Executive Director of Public Relations and Marketing Communications as needed to respond in a timely and appropriate manner
  • Attend school events, take photos, and post timely content on social media and the website
  • Cultivate relationships with key community partners such as the media established partners of the college to share college news and success stories
  • Responsible for other reasonable, related duties as assigned


  • KNOWLEDGE, SKILLS, AND ABILITIES:

    • Knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and Adwords
    • Experience with website usability, responsible (mobile), email engagement, and social media strategy
    • Strong writing, editing, project management, and communication skills
    • Experience creating email campaigns and e-newsletters
    • Excellent interpersonal relationship and communication skills


    PHYSICAL ABILITIES:

    The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

    WORK SCHEDULE AND CONDITIONS:

    • Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment
    • Interface with internal and external contacts as needed to carry out the functions of the position
    • Work is performed in a clim ate-controlled office with minimal exposure to safety hazards


    REQUIRED QUALIFICATIONS:

    • High school diploma or GED and at least 5 years of related work experience, or an equivalent combination of education and experience
    • Experience with PC platform in programs such as Word, Excel, Powerpoint, Access and experience with social media


    PREFERRED QUALIFICATIONS:

    • Associate's degree
    • Photoshop and Adobe software programs
    • Experience in a public relations and marketing communications environment


    Salary

    Hiring salary range is $34,670 to $39,870 annually.

    Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

    Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

    1. Length of time (specific months and years) of employment
    2. If the position was full time or part time
    3. If the position was paid or unpaid
    4. Unofficial transcript for highest earned degree


    Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

    Benefits Marketing Statement

    By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

    Special Instructions

    Go to the Job Search page, click on ‘My Activities’ at the top of the page. Under My Cover Letters and Attachments you will click on ‘Add Attachment.’ Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

    If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

    You must limit your file name for any attachment to 40 characters or less.

    How to Apply

    ALL APPLICANTS MUST APPLY ONLINE ONLY

    We will not accept application material received via fax, email, mail, or hand delivered.

    Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

    If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

    Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

    More information on the E-Verify program is available at www.dhs.gov/E-Verify .

    Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

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