Director of Digital Strategy & Design

Embry-Riddle Aeronautical University
Florida, United States
Salary Not Specified
Jun 10, 2021
Employment Type
Full Time
Job Description

The Director of Digital Strategy & Design is responsible for all enrollment related digital strategies to include digital content, social media, online advertising, websites content, SEO, pay-per-click, paid search, geofencing, etc. She/he will work directly with the Vice President of Enrollment Management, Executive Director of Enrollment Marketing and Digital Strategy, campus enrollment Deans, and in conjunction with University leadership to execute a variety of social media, digital advertising and online marketing campaign efforts. She/he is a creative problem solver who can work in a fast-paced environment and motivate a team to exceed goals, metrics and key performance indicators to ensure stakeholder satisfaction and a strong return on investment. The Director of Digital Design and Strategy will be a member of the Enrollment Marketing and Digital Strategy leadership team and will be a flexible, collaborative team player with a positive can-do approach. This position carries substantial independent responsibility, involves the prioritization of high-volume demands, and requires a broad range of abilities and the aptitude to exercise considerable judgement, initiative, discretion, and independence. She/he will have strong data analysis and data visualization abilities with a keen focus on highlighting return on investment for the institution. She/he will demonstrate cross-functional expertise (such as marketing, enrollment management, digital strategy) and ability to thrive in a highly complex environment. She/he must have demonstrated leadership capabilities, including people development/coaching, objective setting, strategic thinking, evaluative acumen, and a positive leadership approach. She/he must demonstrate work experience in web and graphic design, digital design and content marketing. She/he will have significant experience in building and managing online advertising campaigns on platforms such as Google, Facebook, Instagram, LinkedIn, among many others. She/he will have strong knowledge of social media and digital marketing concepts, trends, and practices, including SEO, pay-per-click, paid search, geofencing, and display advertising. She/he will be able to demonstrate work experience in researching, planning, organizing, coordinating, and completing major cross-functional initiatives, projects or presentations. She/he will understand how to attract multiple audiences such as high school students, online, adult learners, parents, high school counselors/teachers, etc.

This position will also collaborate, participate and in some cases lead committees involving all three campuses. Additionally, this position will support University-wide initiatives such as SIT 1, Enrollment Management Strategic Plan, amongst others.


Required Education and Experience:

  • Minimum of 5 years of leadership experience within web and digital marketing environment; enrollment management marketing experience is strongly preferred
  • Master's degree in Marketing, Communications, Business.

Required skills, knowledge, abilities:

  • Strong analytical skills and an in depth knowledge of information systems and technical expertise with Excel, PowerPoint, Word, Outlook and other web and graphic design programs is required.
  • Demonstrated work experience in web and graphic design, digital and content marketing, SEO, pay-per-click, paid search, geofencing, social media and display advertising. Demonstrated work experience in researching, planning, organizing, coordinating, and completing major cross-functional initiatives, projects or presentations.
  • Encourages and expects others to think outside of the box and to be innovative and not limited by existing methods and procedures.
  • Develops and implements innovative and creative marketing and digital solutions to campus specific enrollment challenges.
  • Proven ability to learn the business of stakeholders in order to effectively manage and prioritize own work and the work of those to whom the position reports.
  • Must have the ability to effectively juggle multiple tasks and competing priorities.
  • Must possess a strong attention to detail
  • Excellent organizational and communication skills, both oral and written
  • Must possess a professional attitude, positive spirit, and high standards; unflappable in high-pressure situations.
  • Strong grasp and understanding of principles of writing and report preparation; spelling, grammar, punctuation.
  • The ability to work independently, use independent judgement and manage multiple priorities
  • Self-motivated

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