Assistant Director of Advertising (EXTENDED)


Primary Function

The Assistant Director of Advertising is responsible for researching, conceptualizing, producing, placing, analyzing and reporting on all paid digital media at various stages to continually optimize performance and meet advertising goals. The Assistant Director will instruct the efforts of the university’s media buying agency of record and work with Division and university partners to ensure the strategic alignment of paid digital media with traditional advertising, enrollment communications and manage the digital execution and evaluation of these efforts. This person assesses the needs and opportunities for paid digital media and enrollment communications, assures the internal and external collaboration and proper back-end processes and measures are in place and that all such marketing efforts are in harmony with our brand. Together with the Associate Director of Advertising, the Assistant Director of Advertising assists the in the strategic creation and execution of integrated digital marketing campaigns and the analysis of all related materials and communications. This position has potential to work remotely.

Duties and Responsibilities (generally)

Division Marketing/Advertising campaign management. Oversee and manage internal production teams and tools and external resources to creatively highlight the value of the NIU experience. Lead the tracking and reporting on all digital campaigns. Develop digital media buys. Provide leadership to advance digital marketing initiatives. Special projects. Other duties as assigned. Work collaboratively with division and university colleagues on strategic recruitment and marketing initiatives.

Minimum Required Qualifications for this position

1. Bachelor’s degree in marketing, business administration, communications, public relations or a related field.
2. Three (3) years (36 months) of professional experience working in the advertising, promotions, public relations, communications, journalism, or a related field.
3. Demonstrated professional work experience in planning, monitoring, adjusting, and analyzing digital advertising campaigns.
4. Demonstrated professional experience with budgeting for digital media buying.

*Note Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Specialty Factors (Additional Required Qualifications)

Education and Experience Preferred

Essential Skills, Attributes and Knowledge:
1. A minimum of a bachelor’s degree from an accredited institution and 5 years professional experience in a related field.
2. Outstanding writing and editorial skills with an emphasis on marketing, advertising and/or public relations experience.
3. An excellent communicator, a high-energy self-starter and individual known to be creative, entrepreneurial, flexible and results oriented.
4. Knowledge of current and emerging digital marketing methodologies and technologies and familiarity with best practices in communications and digital advertising trends.
5. Expertise in comprehensive digital advertising campaign planning and integrated marketing.
6. Ability to manage multiple projects, determine project urgency, create detailed action plans and organize/supervise schedule, people and tasks.
7. Related software skills and familiarity with routine office software applications.
9. Ability to work collaboratively and actively with the entire Marketing & Communications staff, university partners and other members of the university community.
10. Flexibility to work beyond the scope of normal university hours of 8 a.m. – 4:30 p.m. including evening and weekend work.

List the knowledge, skills, and abilities critical to the performance of this position.

Organizational Relationships and Duties:

The Assistant Director of Advertising reports directly to the Associate Director of Advertising and is responsible for conceptualizing, developing, placing, tracking and optimizing all paid digital media for which University Marketing is responsible, and liaising with other units to ensure that the university’s overall digital communications are integrated, efficient and effective. This position requires outstanding written and verbal communication and problem-solving skills, the ability to multi-task in a quick-paced environment, creativity, energy, a vision and passion for NIU, extraordinary organizational and follow-through skills to work on multiple projects simultaneously, a sense of humor and a calm temperament.

Working Hours
Monday - Friday, 8:00-4:30
Minimum Pay Rate (Hourly or Monthly)
$4,520.25/month
Hiring Rate Information

Actual hiring rate is commensurate with experience, education, and internal equity; position includes a robust benefits package to eligible applicants.

Posting Date
05/12/2021
Closing Date
06/18/2021
Priority Review Date

Special Instructions to Applicants
  • Fully complete the Education and Work History sections of the application. Be specific on your entire work history, including employment dates and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position, however, it will be converted to a full-time equivalency to determine combined length of experience.
  • If you have education and/or training in excess of what is required, we encourage you to upload your unofficial transcripts.
  • After the posting has closed, your submission will be reviewed to determine if you meet the minimum qualifications for the classification, including any specialty factors associated with this particular position.
  • Please monitor your e-mail for further information regarding your application. Emails will be generated from jobs@niu.edu and CivilServiceTesting@niu.edu . Please add these emails to your address book to ensure timely delivery of any future communication.
  • We STRONGLY recommend that contact information used in your online profile be personal use, not professional/work information: personal email address, home address, and phone numbers. The information you provide is used to make contact on search updates, department referrals and interviews, etc. We must be able to relay sensitive and important information in a way that protects your privacy concerning job search activity, now and in the future.
  • The Civil Service examination for this classification is a Credentials Assessment, and is based on your application materials as submitted for this posting. If you meet the minimum required qualifications for this position, you will receive a score based on your education and experience, and your name will be placed on the active employment register. After the application deadline, the names within the top three scores will be referred to the hiring department for interview.
  • Once this position has been filled, all names will be removed from the employment register in accordance with State Universities Civil Service System rule 250.60(h)(10) .
  • If eligible for Veteran’s Preference Points, DD214/DD215/NGB22/DD256 paperwork reflecting an Honorable Discharge MUST be uploaded to this application in order to receive the maximum eligible points on the Civil Service examination.
  • Click on Marketing Associate for more information including salary ranges, typical duties, minimum acceptable qualifications, and testing requirements.
  • Please click Human Resource Services – Benefits for detailed information about Northern Illinois University’s benefits package.
  • Employment is contingent upon your passing a criminal background investigation. You may not begin work until the criminal background investigation results have been received and cleared by Human Resources.

Link to Department Homepage
Marketing & Creative Services
Physical Demands

EEO Statement

In accordance with applicable statutes and regulations, NIU is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, sex, religion, age, physical and mental disability, marital status, veteran status, sexual orientation, gender identity, gender expression, political affiliation, or any other factor unrelated to professional qualifications, and will comply with all applicable federal and state statutes, regulations and orders pertaining to nondiscrimination, equal opportunity and affirmative action.

The following person has been designated to handle inquiries regarding the non-discrimination policies:

Ethics and Compliance Officer, Title IX Coordinator
Health Services 230
TitleIXCoordinator@niu.edu
815-753-5560

Is Background Check Required
Yes
Visa Policy

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

ADA Accommodation

NIU remains committed to ensuring that its recruitment and application procedures include full opportunities for applicants with disabilities. Employment opportunities will not be denied to anyone because of the need to make accommodations for a person’s disability during either the application or interview process. An applicant who believes they require an accommodation to participate in the employment process due to a disability may request that accommodation through the Accommodation Request Form . For further assistance, please contact the office of Affirmative Action, Equal Opportunity and Education ( AAEOE ) at ada@niu.edu .

Clery Act Information

NIU provides information regarding campus security, personal and fire safety, including topics such as: crime prevention, emergency response procedures and crime reporting policies, in addition to crime and fire statistics for the most recent three calendar years. The Annual Security Report containing security and safety information is available at www.safety.niu.edu/clery or by contacting the University Police Department and Public Safety Department at 815-753-9628 to receive a hard copy. The Annual Fire Safety Report is available at www.niu.edu/clery/fire_report.pdf or by contacting the Environmental Health and Safety Department at 815-753-0404 to receive a hard copy.

Quick Link
https://employment.niu.edu/postings/56554
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * If applicable, have you attached a copy of your DD214, DD215, NGB22, or DD256 for consideration of Veterans Preference Points? The copy submitted should reflect the status of discharge in order to be considered.
    • Yes
    • No
    • Not Applicable
  2. * Please choose a discipline in which you possess a Bachelor's degree.
    • Marketing
    • Business Administration
    • Communications
    • Public Relations
    • Advertising
    • Journalism
    • Degree is in a closely related field
    • I do not possess a Bachelor's in any of those disciplines.
  3. * How many years of professional work experience in marketing, public relations, communications, brand management, journalism, promotions, advertising or event planning in an academic, corporate, or agency setting do you possess?
    • Less than 1 year
    • 1-2 years
    • 2-4 years
    • 4-6 years
    • 7 years
    • More than 7 years
  4. * Please provide the name of the employer and the dates of employment where you gained this experience. Please note that this information must be verified on an NIU application and/or resume.

    (Open Ended Question)

  5. * Please rate your level of professional work experience in planning, monitoring, adjusting, and analyzing digital advertising campaigns.
    • Work experience not directly related to the job function described
    • Work experience at a minimum level of competency relevant to the job function described, requiring some assistance and guidance.
    • Work experience at a high level of competency relevant to the job function described, performed independently.
  6. * Please provide the name of the employer and the dates of employment where you gained this experience. Please note that this information must be verified on an NIU application and/or resume.

    (Open Ended Question)

  7. * Please rate your level of professional work experience with digital media buying budgets.
    • Work experience not directly related to the job function described
    • Work experience at a minimum level of competency relevant to the job function described, requiring some assistance and guidance.
    • Work experience at a high level of competency relevant to the job function described, performed independently.
  8. * Please provide the name of the employer and the dates of employment where you gained this experience. Please note that this information must be verified on an NIU application and/or resume.

    (Open Ended Question)

Applicant Documents
Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
  3. List of at least 3 References
Optional Documents
  1. Military Discharge Documents ONLY (DD214/DD215/NGB22/DD256)
  2. Transcripts (unofficial with official required at hire)
  3. Transcripts #2 (unofficial with official required at hire)


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