Public Relations Specialist (Social Media / Content Creation)
- Employer
- Rhode Island School of Design
- Location
- Rhode Island, United States
- Salary
- Salary Not Specified
- Date posted
- Jun 10, 2021
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Job Details
Job Summary
Rhode Island School of Design (RISD) provides innovative leadership in art and design education and an ongoing commitment to creative experimentation and risk-taking. This progressive, inquisitive attitude permeates RISD’s campus culture, supporting undergraduate and graduate students, faculty, curators, administrators and support staff who form our community. RISD’s students are diverse, coming from a wide range of geographic, socioeconomic and cultural backgrounds. The college strives to cultivate a culturally competent campus environment that advances principles of social equity and inclusion, environmental and climate justice and equal access to resources and opportunities.
RISD’s Media Group is seeking a skilled Public Relations Specialist to join its team of writers, designers and marketers as they articulate, steward and amplify the RISD brand. The Media Group’s Public Relations function is charged with further bolstering RISD’s standing as the premier college for art and design in the US and around the globe and to continue to extend the college president’s vision, further establishing RISD as the leader in art and design education. This strategy, which is inclusive of traditional media, social media, speaking engagements and other brand awareness opportunities, engages and informs diverse audiences, including prospective and current students and their parents, donors and potential donors, alumni, staff, faculty, the international art and design community, the higher education community and the broader general public.
Under the direction of the Senior Director of Public Relations, the Public Relations Specialist helps achieve the institution’s PR objectives through the creation of top-quality content for owned, shared, earned and paid communications channels including www.risd.edu, social media and other platforms produced or leveraged by RISD’s Media Group. As such, they must be skilled in traditional journalism techniques (e.g., writing, editing), with a strong sense of creativity and savvy for storytelling in the digital age via photography, video and other mechanisms in order to achieve RISD’s public relations objectives. Working on assigned and pitched projects, this person conceptualizes, produces and edits content, seeing the process from concept to completion.
Essential Functions
- Create multimedia content about news and events (e.g., studios,
critiques, openings, lectures, etc.) for channels including
www.risd.edu, social media and other platforms produced or
leveraged by RISD’s Media Group. Working on assigned or pitched
stories, conceptualize content that leverages text, audio, images,
animations and/or video and execute all stages of production (e.g.,
researching, interviewing, writing, shooting and gathering visual
assets as needed). Propose ways to enhance the quality and efficacy
of RISD content and help implement any approved new
processes.
- Complete tasks, as assigned, including but not limited to
monitoring RISD’s institutional social media accounts, including
Instagram, Facebook, Twitter and LinkedIn, curating fresh content
to continuously increase interest and engagement while watching for
items of success, interest, or concern. Follow all other
RISD-related accounts with an eye towards strengthening RISD’s
overall social media presence, learn and share new tools, trends
and areas of opportunity with the team and monitor competitors and
other external best practices.
- Complete tasks, as assigned, in support of Public Relations
team functions, for example, maintaining systems and tools to
monitor and report media coverage; tracking and measuring content
engagement and performance using analytics; updating PR sections on
www.risd.edu and maintaining comprehensive media lists.
- Build and foster positive relationships with institutional
stakeholders across the RISD community, demonstrating respect and
inclusivity to source story ideas and ensure that content
accurately represents the diverse perspectives of the RISD
experience. Serve as a liaison to and occasional content producer
for other members of the RISD Communicators Network as
assigned.
- As an engaged member of the Media Group, keep abreast of
current and emerging trends in public relations, marketing, art
& design, higher education and other relevant areas, evaluating
and recommending if and how these trends would be appropriate for
RISD. Identify, evaluate, recommend and implement as approved
new/innovative ways to achieve RISD’s goals through public
relations.
Required Knowledge/Skills/Experience
- Bachelor’s degree in communication, journalism, or related area
and/or equivalent combination of education and experience.
- Minimum two (2) years of previous communication, journalism
and/or public relations agency experience.
- Confidence and versatility as a writer and content creator,
with strong critical thinking and storytelling capabilities, along
with the ability to tailor writing style and communication
approaches to specific audience and platform.
- Experience with social media platforms (Instagram, Facebook,
Twitter, etc.) required and application of these tools in a
creative business setting preferred.
- Strong capability for creating photo and video content for
digital platforms, with a focus on social media.
- Demonstrated ability to seek out and follow story leads using
solid research, interviewing, listening and interpersonal
skills.
- Ability to leverage metrics to inform strategy and influence
outcomes.
- Excellent organizational skills with the ability to handle
multiple priorities, adhere to production schedules and work
productively under deadline.
- Experience working in an Apple Mac environment and with Adobe
Creative Suite and contemporary content management systems
preferred.
- Knowledge of art, design and higher education preferred.
- Ability to demonstrate respect and inclusivity in sourcing
story ideas to ensure that content accurately represents the
diverse perspectives of the RISD experience.
Union:
No
Work Schedule:
35 hours per week
12 months per year
Employment Status:
Full-time; Exempt
Grade:
12/AD
Documents Needed to Apply:
Resume, including a sample of professional work
Cover Letter
Incomplete applications will not be considered. Please upload all required documents.
The successful candidate will be required to meet our pre-employment background screening requirements.
For certain positions, RISD is currently supporting remote work arrangements due to the pandemic. When work resumes in person, employees are expected to perform work on campus.
RISD recognizes diversity and inclusivity as fundamental to its learning community and integral to an art and design education. We welcome candidates whose experience has prepared them to contribute to our commitment to diversity and excellence. RISD is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, genetics, or any other protected characteristic as established by law.
For internal use only - Job Family:
Marketing - Media
Company
RISD is a college and museum founded in 1877 in Providence, RI. Today 2,620 students engage in 44 full-time bachelor’s and master’s degree programs, supported by a committed faculty and worldwide network of more than 31,000 alumni.
By cultivating expansive and elastic thinking, RISD equips artists, designers and scholars to generate and challenge the ideas that shape our world.
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