COMMUNICATIONS AND MARKETING MANAGER - ALL OF US WISCONSIN

Job no: 235194-AS
Work type: Staff-Full Time
Department: SMPH/ICTR/ICTR-ADM
Location: Madison
Categories: Communications, Editing, Broadcasting, Media, Event Planning, Program Coordination, Office & Administrative Support, Research, Scientific, Web Design/Development, Marketing, Public Relations, Project Management



Position Summary:

The All of Us Research Program (AoU) is a major initiative of the National Institutes of Health (NIH). The program is working to engage at least one million volunteers living in the U.S. to contribute their health data over many years to improve health outcomes, fuel the development of new treatments for disease, and catalyze a new era of evidence-based and more precise preventive care and medical treatment. All of Us Wisconsin (AoU) Communications and Marketing Manager (CMM) will join a join a team of professionals located at UW-Madison, one of four Wisconsin sites for the All of Us program. The CMM will serve as the "voice of the program" presenting it in the best possible light and articulating its importance to research and to health care delivery to a wide array of diverse audiences. This position will support the marketing and communications strategy of the national and local programs, including how we effectively engage and retain individuals in the AoU research program over time. The CMM will also be expected to interface with communications and marketing staff at the other AoU partner sites (Marshfield Clinic, The Medical College of Wisconsin and the Gunderson Healthcare System). The CMM will play a key cross-functional leadership role for AoU-UW, coordinating communicating activities across multiple teams, functions, and partners in collaboration with the AoU principal investigators and program area leads for enrollment, engagement, retention, and compliance. These responsibilities will fall into four primary areas:
-Development and management, in collaboration with the AoU-UW Milwaukee Communications Coordinator, of the AoU-UW marketing and communications plan and budgets focused on external marketing and communications activities designed to support recruitment and retention of diverse AoU Research Program participants.
-Operational leadership, coordination, and support of communications and marketing activity for AoU-UW in collaboration with other sites in the AoU-Wisconsin Consortium.
-Development and implementation of communications and marketing support for outreach and engagement events planned by the AoU-UW Community Engagement teams in Madison and Milwaukee.
-Evaluation of the effectiveness or reach of communications and marketing activities.

The AoU-UW team has developed and adopted values that include empathy, community, equity, resourcefulness, accountability, and motivation. Our commitment to conduct community-engaged, equitable research in precision health drives our ambitious goal to partner with 100,000 participants in Wisconsin. The AoU initiative requires a high level of creativity because continuous improvement and change is the norm. This role requires a can-do attitude, openness to new challenges, optimistic/collaborative outlook, active listening complemented by action-orientation, and flexibility.

This CMM position is housed within the UW-Madison Institute for Clinical and Translational Research (ICTR), home of the All of Us research program at UW.

The School of Medicine and Public Health has a deep and profound commitment to diversity both as an end in itself but also as a valuable means for eliminating health disparities. As such, we strongly encourage applications from candidates who foster and promote the values of diversity and inclusion.

Position Duties:

List of Duties

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Degree and Area of Specialization:

Bachelor's degree required. Degree in marketing, journalism, communications, and/or related field preferred.

Minimum Years and Type of Relevant Work Experience:

Required Qualifications:
-Minimum of two years of professional experience in marketing or communications, preferably in a health care, public health and/or non-profit setting.
-Demonstrated commitment to and experience with diversity and equity, including experience working with diverse communities.
-Experience working with print and broadcast media.
-Strong interpersonal skills and the ability to effectively communicate and collaborate with colleagues on site and at remote sites.
-Excellent written and verbal communication skills.
-Demonstrated ability to successfully use multiple communication platforms (print, web, social media, multi-media, and face- to-face presentations).
-Experience using Microsoft Suite.
-Proven experience with planning, organizing, and implementing projects, establishing project scope, and evaluating project implementation success, including identifying and implement needed modifications.
-Demonstrated ability to work effectively independently as well as part of a team.

Preferred Qualifications:
-Familiarity with Adobe Creative Suite and experience using InDesign.
-Proven experience working successfully with diverse stakeholders, including researchers, funders, and off-campus, community audiences.
-Familiarity with Madison and surrounding areas, especially local media.

Prefix assignment determined by years of relevant work experience.

Additional Information:

The successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment.

This is a fixed term terminal one-year appointment. There is a possibility the position would be converted to renewable depending on need and funding.

Department(s):

A532900-MEDICAL SCHOOL/ICTR/ICTR-ADM

Work Type:

Full Time: 100%

Appointment Type, Duration:

Terminal, 12 month appointment.
This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding

Salary:

Minimum $55,000 ANNUAL (12 months)
Depending on Qualifications

Instructions to Applicants:

Please click on the "" button to start the application process. Please upload a resume and cover letter. In your cover letter, please address your experience with the knowledge and skills of the position. You will also be asked to provide three professional/supervisor references during the application process.

Contact:

Kim Mcfarlane
kmmcfarlane@wisc.edu
608-263-1130
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )





Official Title:

SR UNIV REL SPEC(T54BN) or UNIV RELATIONS SPEC(T54DN) or ASSOC UNIV REL SPEC(T54FN)

Employment Class:

Academic Staff-Terminal

Job Number:

235194-AS

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

The University of Wisconsin-Madison is engaged in a Title and Total Compensation (TTC) Project to redesign job titles and compensation structures. As a result of the TTC project, official job titles on current job postings may change. Job duties and responsibilities will remain the same. For more information please visit: https://hr.wisc.edu/title-and-total-compensation-study/ .

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

Applications Open: Jun 7 2021 Central Daylight Time
Applications Close: Jun 21 2021 11:55 PM Central Daylight Time

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