Executive Director of
SC Johnson College of
Leading at the intersection of people, business, and technology,
the Cornell SC Johnson College of Business is one of the most
comprehensive business schools in the nation and includes many
areas of expertise not found in any other leading institution. The
college is comprised of the university’s three accredited business
schools, each of which is recognized as among the best in higher
education: the Charles H. Dyson School of Applied Economics and
Management, the Samuel Curtis Johnson Graduate School of
Management, and the School of Hotel Administration. Our academic
research; industry and community engagement; and undergraduate,
graduate, and professional degree programs all reflect the future
of business: flexible, collaborative, and cross-disciplinary. The
college community includes 244 research faculty, 44,000 alumni, and
nearly 3,300 undergraduate, professional, and graduate students.
The SC Johnson College of Business has an unparalleled resource
base from which to draw—within the college, Cornell Tech in New
York City, and Cornell University broadly.
The Office of Marketing and Communications plays a strategic
role in supporting the success of the college’s short-term and
long-term goals for enrollment, alumni relations, philanthropy,
brand visibility, and external reputation. Within our office, the
communications team is a group of creative and strategy-oriented
storytellers who enjoy working across all types of media and
channels to showcase the very best of the college of business. We
develop and execute the messaging and content strategies that
connect meaningfully with our prospective and current students,
alumni, and media.
The Executive Director of Communications oversees the integrated
communications function at the Cornell SC Johnson College of
Business. Reporting directly to the Associate Dean for Marketing
and Communications, the Executive Director will work closely with
their direct reports: Director of Communications, the Director of
Creative Services, and the Assistant Director of Web Development
and their staff, as well as the Director of Public Relations and
college and University Relations (UR) leadership to develop
strategic direction for all areas of communications. The role
oversees content development and execution in areas including the
website, social media, and media relations, promoting faculty
thought leadership, storytelling, and internal communications. This
person and his/her team will create and disseminate content that is
meaningful, relevant, and compelling to engage in a sophisticated
and global audience of internal and external constituents including
prospective and current students, alumni, donors, corporate
partners and media.
Key responsibilities for this position will include:
- Working in partnership with the Associate Dean and other
members of Marketing and Communications leadership, develop an
integrated communications strategy including public relations,
editorial, web, digital, print, and social media to ensure an
integrated approach that aligns with objectives and is consistent
across all platforms.
- Provide strong strategic vision and general guidance to the
Director of Communications who primarily is responsible for content
strategy, creation and execution; the Director of Creative Services
who is responsible for the development and execution of digital and
3D marketing campaigns and materials supporting our creative
strategy; and the Assistant Director of Web Development who leads
the development and execution of our website, encompassing our SEO
- Partner with the Executive Director of IT and IT staff on the
infrastructure and function of the websites.
- Partner with college and university alumni affairs and
development on alumni communications and the upcoming capital
- Working in conjunction with the Marketing team, utilize paid
and owned media, and earned media in coordination with UR’s Media
Relations team, to achieve program and brand objectives. Utilize
data analytics to monitor and evaluate effectiveness; develop
metrics to measure success.
- Working with the Director of Public Relations and the Associate
Dean, and in coordination with UR’s Media Relations team, position
college faculty as experts and thought leaders in external
- Direct the development of innovative new communications
programs that are consistent with the brand promise, vision, and
position; evaluate and assess their effectiveness; monitor brand
promise and preserve and protect the integrity of the college and
top-level university brand.
- Enable change within the department by sharing vision and
expectations; ensure team has the necessary skills, tools and
information to succeed. Maintain a high-performance culture where
team members feel empowered to innovate to achieve results.
- Maintain a strong relationship with central university
communications as well as college leadership. Advise college and
school deans on internal and external communications issues. Act as
an internal expert and consultant to leadership in matters related
to communications and public relations.
- Keep abreast of important trends and leading edge techniques in
the marketing and communications industry and incorporate best
practices, particularly as it applies to higher education.
- Ten or more years of experience in Strategic Communications,
including significant experience in the digital space. Bachelor’s
degree in communications, marketing, journalism or related
- Demonstrated knowledge of website strategy and content
development, social media, media relations, and branding. Working
familiarity with relevant data analytics and other tools for
decision-making (Google Analytics, SEO).
- Demonstrated success in development and execution of content
strategy plans and programs.
- Experience in leading a team of professionals including content
creators and project managers.
- Prior experience in a fast-paced, complex organization with
- An accomplished juggler, who has the ability to keep multiple
projects moving forward simultaneously, while anticipating the
- Expert communications skills (oral and written), strong writer
and editor; proven experience in working with and advising people
in high-level positions.
- Proven expertise as both a strategic thinker and a project
manager with a keen ability to synchronize the two.
- Team player; ability to work collaboratively with others; good
listener. Someone who has high energy/drive, a relentlessly
positive attitude, and is results oriented.
- Able to make decisions confidently and quickly with appropriate
amount of information; can bring accountability to the team.
- Able to deliver in this role as it exists today, as well as
make significant contributions in the future.
Master’s degree in communications, marketing, journalism or
Apply for this position at:
If interested in applying we highly encourage you to include a
cover letter in your application so we can better understand your
interest in the position.
This position is full-time and is eligible for benefits. Cornell
has also been nationally recognized as an award-winning workplace
for our health, wellbeing, sustainability and diversity
initiatives. For more benefit information, follow the link:
Benefits. No visa sponsorship is available for this
Diversity and Inclusion are a part of Cornell University’s
heritage. We are a recognized employer and educator valuing AA/EEO,
Protected Veterans and Individuals with Disabilities. We also
recognize a lawful preference in employment practices for Native
Americans living on or near Indian reservations. Cornell University
is an innovative Ivy League university and a great place to work.
Our inclusive community of scholars, students, and staff impart an
uncommon sense of larger purpose, and contribute creative ideas to
further the university's mission of teaching, discovery, and