Looking for a collaborative and inclusively focused data
strategist to create and optimize the College’s digital campaigns
for maximum success.
Provide ongoing analysis of
digital campaign effectiveness through data analysis and effective
cross-team partnership in service of the College’s Enrollment and
Institutional Advancement Goals. You will devise and monitor
digital marketing campaign data to maximize returns, inform
strategic decisions on current and future campaigns, and ensure we
stay at the forefront of digital strategy by evaluating
non-traditional, established, and emerging digital platforms.
and Digital Services Department
Key Partner Teams:
Enrollment, Graduate Studies, Undergraduate Studies, Professional
Studies, Institutional Advancement
Your Key Responsibilities:
Your Other Responsibilities:
Create, execute, manage, and optimize Search Engine
Marketing (SEM) and paid social campaigns to increase lead
generation, deposits, and enrollments, and course registrations
across undergraduate, graduate, and professional programs in
collaboration with many departments across the College.
Develop and execute paid digital campaigns that
support and advance the College’s fundraising goals through
collaboration with the Institutional Advancement division.
Track and analyze performance metrics related to all
digital efforts to optimize campaigns and inform digital
Develop custom analytics reporting for key
Manage the College’s internal and external search
engine optimization (SEO) initiatives, with a focus on continually
improving ranks and returning relevant results.
Develop and advise on paid digital campaigns for other
Serve as the primary relationship manager/liaison
between Emerson and its digital marketing agency partners.
Manage established institutional digital marketing
channels and analytics accounts.
Partner with Marketing and Communications to monitor
the ever-evolving digital landscape for new opportunities for brand
exposure, engagement, and targeted messaging.
Collaborate with Design and Content (copy, photo, and
video) teams to ensure all creative is on-message and on-brand.
Co-manage the digital strategy budget, reconciling
spend with internal clients.
Serve as the Web & Digital services representative
on the Social Media Committee, advising that group on digital
marketing trends to assist in developing and evolving the College’s
central social media strategy.
All other duties as assigned.
You'll be preferred if you have:
Bachelor’s degree or equivalent experience in
Marketing, Data Analytics or comparable field
5+ years experience in digital marketing and
Prior experience creating and optimizing digital
marketing campaigns through a variety of search and social
platforms and formats (video, display, search, social)
Prior experience devising and executing SEO
Strong background in data analytics, segmentation, and
Ability to work with diverse teams and
Attention to detail
Excellent ability to communicate with multiple
Master’s degree in Digital Marketing or Data
2-4 years of progressive project management
Prior experience managing paid digital media
strategies for a Higher Education institution
Prior experience with digital fundraising and student
Ability to build relationships with internal
- Typical office environment
- Ability to sit or stand for long periods
- Ability to concentrate for long periods of time
Emerson College believes diversity enriches every
experience by providing the opportunity to learn from individuals
who may have different backgrounds, experiences, and perspectives.
Engagement with diversity, equity, and inclusion in all aspects of
the College enhances the personal and intellectual growth of all
members of our campus community. Emerson is committed to
strengthening communities, including our workplace, by fostering
the development of the intercultural competencies necessary for
meaningful citizenship in an increasingly complex, pluralistic
society. Emerson College embraces and encourages differences in
age, color, disability, ethnicity, family or marital status, gender
identity or expression, language, national origin, physical and
mental ability, political affiliation, pregnancy, race, religion,
sexual orientation, socio-economic status, veteran status, and
other characteristics that make each of us unique.
Grade of Position: A17E
Scheduled Weekly Hours: 36.25
This position will be exclusively represented by the Service
Employees International Union (SEIU), Local 888 for purposes of
wages, hours and other terms and conditions of employment.