Senior Director Undergraduate Recruitment & Admissions
Develop and implement undergraduate recruitment and admissions strategy across entire university or for a particular school, program, or student segment. Define and track enrollment targets and suggest approaches to achieving them. Direct recruitment and admissions staff and work with them to establish standards and effective processes. Resolve issues with internal and external stakeholders. Collaborate with other functions (registration, administration, marketing, alumni relations) to develop integrated approach to attracting and retaining students.
Department Specific Essential Job Functions:
Reports directly to the Associate Vice President for Enrollment in the Division of Enrollment and Student Success. Contributes to the successful accomplishment of the University's enrollment objectives by developing and implementing a comprehensive student recruitment plan for all undergraduate enrollment (including freshmen, transfers, adult learners, and other special populations). Develops data-driven recruitment strategies by effectively utilizing data from a variety of sources to evaluate student characteristics and trends, as well as the University's market position and competition. Implement those strategies and report on outcomes. Ensures the efficient processing of admission applications by developing and administering policies (especially those established through the Oklahoma State Regents for Higher Education), procedures, and systems that provide quality admission services for prospective students. Oversee the policy administration of undergraduate admission, transfer of academic credit, and residence for fee purposes. Responsible for verifying decisions rendered in accordance with the policies. Develop key performance indicators and regularly monitor marketing initiatives and effectiveness, including return on investment in such areas as direct mail, printed materials, video and social media campaigns. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, state, regional, or national associations connected with recruitment & admission development, etc. Oversee off-campus efforts to recruit students by sending admissions counselors to targeted high schools and geographic areas. Supervises the Undergraduate Admissions, Undergraduate Recruitment, and Campus Tours operations.
A record of successful and innovative experience in leadership and administration. 5+ years of experience with leading planning, including program development and innovation, program prioritization, and assessment. Appropriate profession accomplishments and credentials. A master's degree in a related field. Possession of a valid Driver’s license and maintenance of a driving record sufficient to maintain insurance coverage under the University of Central Oklahoma.
A master's degree in Communications or Marketing; Related experience in higher education.
Proven track record of success in managing multiple areas/units and their resource allocations including budget and personnel. Demonstrated expertise in facilitating organizational development and change. Competency for analyzing recruitment-related data and assessing programming activities as part of a strategic enrollment planning initiative. Understanding of the innovative uses of technology in the recruitment process. Understanding of customer service and expectation management best practices. Experience working with diverse populations.
Reasonable accommodations (in accordance with ADA requirements) may be made, upon request, to enable individuals with disabilities to perform essential functions.