Content Strategist and Executive Writer

Posting Details

Position Title

Content Strategist and Executive Writer

Additional Information

Benefits and Community

https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff

Relocation

https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation

FLSA

Administrative Exemption

Hrs/Week

40

Length of Assignment

Full-Time At-Will

Position Function

The Content Strategist and Executive Writer is a creative idea-generator, writer, problem solver, and project manager of high-level communications, including emails, internal newsletters, news releases, magazine articles, and video scripts, on behalf of the President, Provost, Deans, and other university executives. Responsible for editing University communications, including publications, news releases, emails, and web content to ensure the brand story through tone, voice, accuracy, consistency, and quality. This position works directly under the Magazine Editor, participating in all stages of the publication processes, and also works closely with all members of Marketing and Communications.

Minimum Education

Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution.

Minimum Experience

At least five years of writing for a corporation, agency or college/university.

Minimum Other

Excellent creative writing skills, demonstrated skill in writing compelling ad copy, demonstrated editing skills, proven experience working in a fast paced environment, detail-oriented.

Authorization to work in the US

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Education

Preferred Experience

Experience working in Higher Education, creative services or agency setting.
Demonstrated knowledge of media relations, pitching stories, content development and copy editing. Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and teams within a diverse environment; and using tools such as WorkFront. Demonstrated knowledge of strategic content, communication and marketing principles. Experience using content curation skills, transforming content across platforms to meet different audience needs; ability to visualize the best way to present content.

Preferred Other

Experience researching and collecting information, including interviewing skills, web research skills, and other intelligence gathering techniques. Experience using analytical skills in transforming business insights into strategic planning. Evidence of effective written and verbal communication skills. Experience using client relationship skills, being self-directed and in taking initiatives to completion. Experience using creative and critical thinking skills, goal setting and attention to detail. Demonstrated knowledge of web content best practices. Experience using Microsoft office.

Pre-Employment Screening

Requires successful completion of a background check and education verification.

Position Title(s) Supervised

None

Required Certifications

EEO Statement

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status or any other legally protected status.

EEO /AA Employer/Veterans/Disabled.

About Ball State University

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.

Department

University Relations and Communications:140150

Department Information

The Division of Marketing and Communications is a full-service, in-house partner to the colleges and units of Ball State. We develop strategic messaging consistent with Ball State’s mission, enduring values, strategic priorities, institutional identity (branding), and positioning. Our work is best in class and backed by a passionate group of professionals who love the University. We are believers in the Beneficence Pledge and honor the following principles: excellence, respect and responsibility.

Department Email or Phone Number

gmfallon@bsu.edu

Duties & Responsibilities

Ranking

1

Job Duty

Compellingly communicate our college’s brand story and shape and implement the college’s content strategies across multiple mediums.

Ranking

2

Job Duty

Plan, write and produce high-impact communications for faculty, staff and the general public, including optimized content for websites, email campaigns, social media and media relations. Oversee deliverables across the project life cycle.

Ranking

3

Job Duty

Execute high-level writing on behalf of university executives and project manage communications, including but not limited to emails, news releases, the University’s internal enewsletter and video scripts.

Ranking

4

Job Duty

Conduct daily searches and compile media reports that are distributed to University stakeholders.

Ranking

5

Job Duty

Serve as Assistant Editor of the University’s Alumni Magazine. Collaborate with the editor of the Alumni Magazine researching, developing, article planning, etc. Coordinate with team members ensuring all deadlines are met.

Ranking

6

Job Duty

Develop and implement guidelines and best practices for internal communications.

Ranking

7

Job Duty

Support the communication team’s media relations work, including, but not limited to, assisting when assigned with the coordination of interviews, developing and delivering media reports, ensuring the University meets established media placement goals, and proactively pitching story ideas that tell the University’s story digitally and highlight the University’s best experts and researchers.

Ranking

8

Job Duty

Create content for the Ball State web site, ensure timeliness of all information, and coordinate content updates to expand the college’s brand and reach. Utilize SEO and analytics to drive page views, conversions, and yield.

Ranking

9

Job Duty

Build relationships with and conduct regular interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content. Develop innovative methods to share this content through news stories, social media or ideas yet to be created.

Ranking

10

Job Duty

Work closely and collaboratively with team members, stakeholders and project owners to help define content objectives, needs and outcomes.

Ranking

11

Job Duty

Collaborate, consult and actively participate in new idea generation, brainstorming concepts, and make recommendations for creative ways to accomplish storytelling goals.

Ranking

12

Job Duty

Supervise student interns, as needed.

Ranking

13

Job Duty

Write speeches, media statements, blogs, and letters, as needed.

Ranking

14

Job Duty

Lead or serve on creative cross-functional teams comprised of client service managers, graphic designers, communication specialists, photographers, videographers and vendors.

Ranking

15

Job Duty

Perform other related duties as assigned.

Posting Number

202100732P

Number of Vacancies

1

Desired Start Date

07/05/2021

Position End Date (if temporary)

Open Date

06/04/2021

Applications Accepted Through Date

06/18/2021

Open Until Filled

No

Information regarding transcripts

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Special Instructions Summary

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents
  1. Cover Letter
  2. Resume
Optional Documents
  1. Undergraduate Transcripts