Dir of Comm & Mktg, PCOB
Virginia Tech’s Pamplin College of Business is hiring a director of communications and marketing to help attract new students, engage with public and private partners, promote diversity and inclusion and inspire philanthropic support.
The director will lead and implement a comprehensive communications and marketing program to increase the visibility and brand awareness of the college and develop, execute, measure, and refine campaigns that align with the strategic goals of the college and the university.
The director must work collaboratively across the college to manage branding, marketing, design, digital, editorial, messaging and public relations efforts. This individual must feel confident and comfortable working across a matrix organizational structure -- with internal and external stakeholders -- often taking the lead and sometimes serving in a supportive role with other communications personnel.
The director must have a strong record of progressive experience in communications, including evidence of strong writing and editing, interpersonal skills, presentation skills, and marketing skills; proficiency in content management systems, social media platforms and web content planning; an understanding of graphic design and branding principles; and the ability to manage multiple and competing priorities.
The director reports jointly to the senior director for university relations and media outreach and the assistant dean for advancement in Pamplin.
Bachelor’s degree and relevant experience or master’s degree.
Ability to define goals and objectives, identify target audiences, and develop and implement strategic plans to accomplish and measure progress towards communications goals.
Demonstrated experience in communications or marketing.
Demonstrated ability to plan, execute and evaluate a comprehensive communications program.
Experience managing or supervising a team
Experience in a higher education, independent school, or non-profit environment.
Experience coaching senior leaders on messaging, as well as directly, addressing the public through audio, video, and the written word.
Experience representing and incorporating diverse constituencies and perspectives in communications.
Strong skills using technology in the workplace; familiarity with content management systems, web platforms, social media competencies.
Demonstrated experience leading people, either as a supervisor, a colleague collaborating with others, or both.
Experience working with alumni engagement initiatives.
Experience working with a variety of creative communications, data analytics, e-mail management, and web content management software platforms.
Commensurate with Experience
The successful Candidate will be required to have a criminal conviction check
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Brandi Barnett at email@example.com during regular business hours at least 10 business days prior to the event.
Advertised: June 2, 2021
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