Performance Marketing Specialist
Performance Marketing Specialist
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity:
The Performance Marketing Specialist works closely with Performance Marketing leadership to manage the execution of demand generation and conversion campaigns across key audiences to support growth for Northeastern University degree programs. He/she will implement lead generation strategies and manage channel level performance against well-defined measurement frameworks.
The Performance Marketing Specialist will work to drive growth in the generation of new prospective students for the University. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include PPC, display, paid social, etc. They will be focused on continuous improvement - seeking opportunities for testing and improvements within campaigns.
He/she will partner with the entire enrollment management team including program and regional marketing, international enrollment, analytics, counseling, and the customer experience teams. The focus of collaboration across these groups will include reporting and sharing insights on the performance of campaigns with key stakeholders, managing creative requests, and identifying reporting requirements in support of annual plans.
Key responsibilities include:
- Drives channel level plans for demand generation and conversion
campaigns across the funnel for key target audiences in order to
- Develops, launches, tracks, and optimizes of demand generation
campaigns across performance marketing channels that may include -
PPC, SEO, display, paid social, etc.
- Effectively project manages portfolio of digital initiatives
- Manages testing strategy to improve performance of
- Provides reporting to various stakeholders around campaign
performance and key insights.
- Builds and maintains relationships with key agency partners and
vendors who support digital marketing efforts including regular
meetings, monitoring performance of the agency, and liaising
between the agency and other partner marketing teams.
- Leverages marketing tools, systems, and platforms to execute
and measure campaign effectiveness.
- Assists with development and oversight of marketing budget.
Ensures timely processing of invoices and contracts for marketing
- 4-5 years of digital marketing experience
- At least 3 years of experience with managing digital marketing
campaigns, channels, and tactics that support awareness building
and demand generation
- Experience developing measurement plans and analyzing marketing
campaigns, especially within digital tactics
- Ability to manage multiple priorities and projects across
various initiatives, vendors, and channels
- Experience working with tools, systems, and technology to
execute and analyze marketing campaigns
- Strong collaboration skills, with internal and external
- Experience working at, or with, digital marketing
- Bachelor's degree required
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.
To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/505924