Digital Media Manager

Location
Oregon, United States
Salary
$46,800.00 - $50,000.00
Posted
May 30, 2021
Employment Level
Administrative
Employment Type
Full Time
About the Position

 

The Digital Media Manager will develop and manage content for digital marketing channels, primarily social media and web; work closely with and advise departments, offices, and stakeholders on creating compelling digital content for external audiences; ensure that user- generated content is of high quality and meets style guide and graphic standards as determined by the Office of Public Affairs and Communications; and supervise student workers.

 

What You'll Do

 

Social Media Management (60%)

  • Plans and implements content for Lewis & Clark’s institutional social media (currently Instagram, Twitter, Facebook, TikTok, and YouTube).

  • Track social media content on a comprehensive calendar.

  • Create original text and multimedia (video, audio, photo) for use in digital media (primarily social media and throughout the Lewis & Clark website)

  • Track and interpret social media and web analytics.

  • Advise departments and offices on digital media strategy and content.

  • Ensure optimized placement of content throughout digital media channels.

 

Supervision (10%)

  • Manages, at minimum, two student workers who generate content for the web and/or social media.

  • Encourage and build mutual trust, respect, and cooperation among workers.

  • Build and work with diverse teams effectively.

 

Website Content Creation and Maintenance (30%)

  • Collaborate with offices and departments on website refresh and content updates, ensuring that key pages are up-to-date and engaging.

  • Manage content strategy for top-level institutional pages (undergrad, graduate, law), including home pages.

  • Support the creation and proliferation of high-quality user-generated content throughout the website.

  • Edit digital content according to best practices for web and adherence to the style guide and graphics standards set out by the Office of Public Affairs and Communications.

 

Must Haves

  • Bachelor's Degree, preferred disciplines include communications, journalism, or English.

  • 2 years experience working with a robust content management system (CMS).

  • 2 years experience posting and managing content on Instagram, Facebook, Twitter, TikTok, and YouTube, including understanding of analytics and ad creation/management.

  • Experience with social media content planning and development.

  • Commitment to staying on top of digital media trends and advising on how Lewis & Clark College can and should use emerging platforms.

  • Experience throughout the content-creation process: identifying story, developing narrative or storyboard, conducting interviews, recording audio and video, capturing photos, and editing text and digital material.

  • In-depth knowledge of trends and best practices in multimedia content creation, including ADA requirements.

  • Willingness to mentor and collaborate with student content producers.

  • Proficiency in video and audio editing software.

  • Fundamental understanding of how to write for the web and how best to display content online.

  • Exceptional written and interpersonal skills.

  • Excellent organizational and time-management skills.

 

Nice to Haves

  • Understanding of higher education trends.

  • Previous web editing/writing experience.

 

Work Schedule

  • Full Time

  • 37.5 hours per week (1.0 FTE)

  • Benefits Eligible: Yes

 

Pay Rate

  • Salary Range: $46,800 - $50,000 DOE