Digital Media Manager

About the Position

 

The Digital Media Manager will develop and manage content for digital marketing channels, primarily social media and web; work closely with and advise departments, offices, and stakeholders on creating compelling digital content for external audiences; ensure that user- generated content is of high quality and meets style guide and graphic standards as determined by the Office of Public Affairs and Communications; and supervise student workers.

 

What You'll Do

 

Social Media Management (60%)

• Plans and implements content for Lewis & Clark’s institutional social media (currently Instagram, Twitter, Facebook, TikTok, and YouTube).

• Track social media content on a comprehensive calendar.

• Create original text and multimedia (video, audio, photo) for use in digital media (primarily social media and throughout the Lewis & Clark website)

• Track and interpret social media and web analytics.

• Advise departments and offices on digital media strategy and content.

• Ensure optimized placement of content throughout digital media channels.

 

Supervision (10%)

• Manages, at minimum, two student workers who generate content for the web and/or social media.

• Encourage and build mutual trust, respect, and cooperation among workers.

• Build and work with diverse teams effectively.

 

Website Content Creation and Maintenance (30%)

• Collaborate with offices and departments on website refresh and content updates, ensuring that key pages are up-to-date and engaging.

• Manage content strategy for top-level institutional pages (undergrad, graduate, law), including home pages.

• Support the creation and proliferation of high-quality user-generated content throughout the website.

• Edit digital content according to best practices for web and adherence to the style guide and graphics standards set out by the Office of Public Affairs and Communications.

 

Must Haves

• Bachelor's Degree, preferred disciplines include communications, journalism, or English.

• 2 years experience working with a robust content management system (CMS).

• 2 years experience posting and managing content on Instagram, Facebook, Twitter, TikTok, and YouTube, including understanding of analytics and ad creation/management.

• Experience with social media content planning and development.

• Commitment to staying on top of digital media trends and advising on how Lewis & Clark College can and should use emerging platforms.

• Experience throughout the content-creation process: identifying story, developing narrative or storyboard, conducting interviews, recording audio and video, capturing photos, and editing text and digital material.

• In-depth knowledge of trends and best practices in multimedia content creation, including ADA requirements.

• Willingness to mentor and collaborate with student content producers.

• Proficiency in video and audio editing software.

• Fundamental understanding of how to write for the web and how best to display content online.

• Exceptional written and interpersonal skills.

• Excellent organizational and time-management skills.

 

Nice to Haves

• Understanding of higher education trends.

• Previous web editing/writing experience.

 

Work Schedule

• Full Time

• 37.5 hours per week (1.0 FTE)

• Benefits Eligible: Yes

 

Pay Rate

• Salary Range: $46,800 - $50,000 DOE