Digital Media Manager

Oregon, United States
$46,800.00 - $50,000.00
May 30, 2021
Employment Level
Employment Type
Full Time
About the Position


The Digital Media Manager will develop and manage content for digital marketing channels, primarily social media and web; work closely with and advise departments, offices, and stakeholders on creating compelling digital content for external audiences; ensure that user- generated content is of high quality and meets style guide and graphic standards as determined by the Office of Public Affairs and Communications; and supervise student workers.


What You'll Do


Social Media Management (60%)

  • Plans and implements content for Lewis & Clark’s institutional social media (currently Instagram, Twitter, Facebook, TikTok, and YouTube).

  • Track social media content on a comprehensive calendar.

  • Create original text and multimedia (video, audio, photo) for use in digital media (primarily social media and throughout the Lewis & Clark website)

  • Track and interpret social media and web analytics.

  • Advise departments and offices on digital media strategy and content.

  • Ensure optimized placement of content throughout digital media channels.


Supervision (10%)

  • Manages, at minimum, two student workers who generate content for the web and/or social media.

  • Encourage and build mutual trust, respect, and cooperation among workers.

  • Build and work with diverse teams effectively.


Website Content Creation and Maintenance (30%)

  • Collaborate with offices and departments on website refresh and content updates, ensuring that key pages are up-to-date and engaging.

  • Manage content strategy for top-level institutional pages (undergrad, graduate, law), including home pages.

  • Support the creation and proliferation of high-quality user-generated content throughout the website.

  • Edit digital content according to best practices for web and adherence to the style guide and graphics standards set out by the Office of Public Affairs and Communications.


Must Haves

  • Bachelor's Degree, preferred disciplines include communications, journalism, or English.

  • 2 years experience working with a robust content management system (CMS).

  • 2 years experience posting and managing content on Instagram, Facebook, Twitter, TikTok, and YouTube, including understanding of analytics and ad creation/management.

  • Experience with social media content planning and development.

  • Commitment to staying on top of digital media trends and advising on how Lewis & Clark College can and should use emerging platforms.

  • Experience throughout the content-creation process: identifying story, developing narrative or storyboard, conducting interviews, recording audio and video, capturing photos, and editing text and digital material.

  • In-depth knowledge of trends and best practices in multimedia content creation, including ADA requirements.

  • Willingness to mentor and collaborate with student content producers.

  • Proficiency in video and audio editing software.

  • Fundamental understanding of how to write for the web and how best to display content online.

  • Exceptional written and interpersonal skills.

  • Excellent organizational and time-management skills.


Nice to Haves

  • Understanding of higher education trends.

  • Previous web editing/writing experience.


Work Schedule

  • Full Time

  • 37.5 hours per week (1.0 FTE)

  • Benefits Eligible: Yes


Pay Rate

  • Salary Range: $46,800 - $50,000 DOE