Assistant Director of Annual Giving - Digital Fundraising and Student Philanthropy

Virginia, United States
Salary Not Specified
May 27, 2021
Employment Type
Full Time

Job Description:

The Assistant Director of Annual Giving is part of a team responsible for raising over $10 million yearly in direct support of Washington and Lee University’s operating budget. The primary responsibility of this position is maximizing Annual Fund gifts to Washington and Lee through management of Phonathon, Social Media, Annual Giving programming and digital strategies. This position manages student philanthropy through the Senior Gift Program and Development Ambassadors.

Washington and Lee University actively promotes a dynamic and inclusive environment that allows students and employees of multiple backgrounds, cultures, and perspectives to learn, work, and thrive together. Successful candidates will contribute to that environment and exhibit potential for excellence in their areas of expertise.

Essential Functions:

-Manages the student calling Phonathon Program including:

  • the data within the automated calling system

  • working closely with Annual Giving staff to identify segments and calling pools

  • recruiting, interviewing, training and actively overseeing student callers and student supervisors

  • being present during evening and weekend calling shifts to actively monitor supervisors and callers

  • following up with constituents as needed, including timely mailing of pledge confirmation and reminder letters

  • analyzing phoning reports and progress, and in consultation with the Annual Giving staff, seek to maximize phoning efforts

-Develops content, monthly timelines and marketing strategy for the W&L Annual Giving social media presence including Facebook, Instagram and Twitter. Teams with communications department to prepare funded social media campaigns during peak fundraising initiatives.

-Manages the Senior Class Gift program, which includes recruiting and organizing all committee efforts, annual events and senior education on philanthropy.

-Manages digital strategies for solicitation and stewardship efforts related to text messaging through the current phonathon software and ThankView.

-Leads the Development Ambassadors, a student group designed to educate first, second and third-years on the importance of philanthropy in higher education. Responsibilities include designing meetings, organizing events, and planning the annual Say Thanks Week in the spring.

-Contributes to overall Annual Giving Calendar including the schedule for and progress of Phonathon.

-Collaborates with Annual Giving colleagues and advancement operations colleagues on internal reporting functions.

-Additional duties as assigned.

Minimum Qualifications: This position depends on creative communication to a varied constituency, and the ideal candidate must possess excellent written and verbal communication skills. Demonstrated initiative, a careful attention to detail, the ability to work within specific deadlines, prioritize, maintain multiple tasks and manage student workers are important qualifications. A Bachelor’s degree and familiarity with computers are required and two to three years of fundraising or related experience is desired. Assistant Director must be prepared to travel and work some evenings and weekends.

Application Instructions:

Upload a resume and cover letter required. You will be asked to provide contact information for professional references in the application questionnaire. Review of applications will begin immediately and continue until position is filled.

The university requires employees to become fully vaccinated for COVID-19 and new employees must provide proof of at least their first shot prior to the first day of employment. Individuals may seek a medical or a religious exemption to the vaccination requirement.

External Applicants: Please upload your resume on the Quick Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page. Add your cover letter and any other documents required for the position to the Resume/CV document upload section at the bottom of the My Experience application page. You will not be able to modify your application after you submit it. The My Experience page is the only opportunity to add your cover letter and supporting document attachments. The online application form requires you provide names and contact information for three professional references.

Current W&L Employees: Apply from your existing Workday account. Do not apply from the website. Log in to Workday. Click on the Career Application, search Find Jobs, and open Tasks and Reports . Locate the position and click Apply. Update your Education and Job History. Attach your cover letter and resume, and provide three professional references in the appropriate boxes. Refer to this Job Aid for additional guidance.

Physical Requirements:

  • Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.

  • Grasping: Applying pressure to an object with the fingers and palm.

  • Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.

Working Conditions: The worker is not substantially exposed to adverse environmental conditions

(as in typical office or administrative work).

Types of Work: Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Schedule: M-F, 8:30 am – 4:30 pm with occasional nights, including during phonathon calling weeks, and weekend hours required.

Benefit Eligible



Weekly Hours:


Minimum Pay:


Pay commensurate with experience.

Washington and Lee affirms that diverse perspectives and backgrounds enhance our community. We are committed to the recruitment, enrichment, and retention of students, faculty, and staff who embody many experiences, cultures, points of view, interests, and identities. As engaged citizens in a global and diverse society, we seek to advance a positive learning and working environment for all through open and substantive dialogue.

Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all-inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.

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