Director of Philanthropic Engagement Communications

Posting Details



Job # 037016 Department Code 50403-7094 Department Advancement and External Affairs Job Title Director of Philanthropic Engagement Communications Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Director of Philanthropic Engagement Communications creates content, reviews/edits copy and creates design elements for all direct response efforts in Philanthropic Engagement, as well as the communication strategy for all giving societies. All creation is done in consultation with the University’s division of marketing. Reporting to the Executive Director, Philanthropic Engagement, the Director works in coordination with the entire Philanthropic Engagement team, assistant deans & unit executive directors, and other Advancement and External Affairs ( AEA ) department heads to steward and support the development of every major direct mail and email solicitation, as well as event invitations and external communications for the Fund for Syracuse, The Hill Society, The Lubin Society, and any future giving societies. This role will supervise the assistant director, direct response and future members of the unit.

Qualifications

Bachelor’s degree, Master’s degree preferred.
- 7-10 years of marketing, communications, project management and fundraising experience, preferably in the nonprofit or higher education domains.
- One or more years of supervisory experience.
- Deep industry knowledge of higher education annual giving.
- Knowledge and recent use of online giving platforms preferred, such as Anthology, GiveCampus, etc.
- Proficiency in Adobe Creative software.
- Experience managing paid social campaigns from strategy, creative tests, analysis, etc.
- Proficiency in Windows-based applications, specifically Microsoft Office’s suite of word processing, spreadsheet, and database management tools.

Job Specific Qualifications

Strong organizational and interpersonal skills, including diplomacy, tact, discretion, and the ability to maintain confidentiality.
- Excellent oral and written communication skills, creativity, and demonstrated success in managing multiple projects. Accuracy and attention to detail are essential.
- Time management and prioritization skills are needed for daily operations.
- Expertise in communications from writing to creative with the ability to analyze results and make strategic business decisions based on those results.
- Experience with e-mail programs and web applications.
- Technical experience with Blackbaud CRM or equivalent CRM software
- Fundraising experience, particularly higher education annual giving.

Responsibilities

Manage, direct, and oversee all marketing collateral for Philanthropic Engagement including The Hill Society Impact Report & informational pieces, The Lubin Society solicitation pieces and collateral, copy & design strategy for all mailed solicitations (central and Fund for Syracuse ( FFS ) -focused school, college & unit pieces), and creating graphics and animated email imagery. Create alternate test vehicles for multiple campaigns each year to ensure the FFS is continuing to optimize creative, copy, and direct mail packaging with the goal of increasing alumni donor participation, renewing recent donors, and upgrading donors’ average gift amount.

Manage and implement the creative and stewardship strategy for all current and future giving societies, including The Hill Society and The Lubin Society. Work in partnership with the Executive Director of Donor Relations, to implement specific stewardship strategies as required. In consultation with the Data Analytics and Strategy team, provide strategies and execute upgrade solicitation mailings to move members of The Hill Society up to higher giving levels within the society. Manage the execution for all society newsletters, impact reports, and all other collateral materials.

Manage and direct the outbound communications and operations of annual initiatives such as: Giving Day, Make Your Mark (Fiscal Year End), #GivingCUSEday, Orange Central/ CBT Reunions, Forever Orange Week, Annual Campaigns, and Calendar solicit/thank you. Oversee and empower team members to plan new initiatives for solicitations, texting, crowdfunding, etc. Grow integration of direct response with Development Associate Team/Leadership Annual Giving, Telefund and other AEA colleagues.

Supervise, manage, and direct the Assistant Director, Direct Response. Provide, direction, strategy feedback, and mentorship for the Assistant Director’s campaigns and initiatives including crowdfunding, senior class & young alumni giving, and the Telefund program. Establish annual and long-range goals for the Assistant Director.

Collaborate with the Marketing and Communications and divisional teams to direct and lead the Fund for Syracuse as a “brand ambassador” to increase visibility for the Fund for Syracuse funds, their purpose, and the case statement of “why give?” to the alumni base through digital, direct mail, text, events, and social media. Create and report on general messaging/talking points to full OPE team to ensure messaging consistency across the team. Collaborate with Associate Director of Development, Philanthropic Engagement to provide messaging that helps their specific programs and is consistent with messages being sent more broadly.

Physical Requirements Tools/Equipment Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEOC

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link https://www.sujobopps.com/postings/86902 Job Posting Date 05/14/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants